Category: Men's HBC
Men's HBC market research reports by Euromonitor International
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Australia Men's Grooming
Australia Men's Grooming Men’s grooming in Australia has experienced significant value growth in recent years, fuelled by increasing awareness of men’s wellbeing and a greater focus on personal grooming and appearance. This trend is partly influenced by societal shifts and changing attitudes towards ... Read More
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Slovenia Men's Grooming
Slovenia Men's Grooming Men’s grooming in Slovenia was hampered by the weak performance of men’s shaving due to the enduring popularity of beards, especially among men in their 30s and 40s. While the beard trend has undoubtedly peaked, there are still significant numbers of young Slovenian men who p ... Read More
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North Macedonia Men's Grooming
North Macedonia Men's Grooming Though there was double-digit growth in current value sales in men’s grooming in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value sales. Men’s fragran ... Read More
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Pakistan Men's Grooming
Pakistan Men's Grooming In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest in presenting themselves ... Read More
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Indonesia Men's Grooming
Indonesia Men's Grooming Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s hair care, men’s skin ... Read More
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Uruguay Men's Grooming
Uruguay Men's Grooming While almost all categories of men’s grooming registered negative volume growth in 2023, men’s fragrances was the one category to buck the generally negative sales trends as both mass men’s fragrances and premium men’s fragrances registered increasing demand. This positive per ... Read More
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Serbia Men's Grooming
Serbia Men's Grooming Men's grooming in Serbia exhibited a stable performance in 2023, with middle-aged consumers primarily gravitating towards basic products like shampoo and body wash. However, the influence of social media is prompting younger Serbians to adopt grooming habits, marking a notable ... Read More
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Egypt Men's Grooming
Egypt Men's Grooming Men’s grooming saw strong current value growth in Egypt in 2023, while volume sales fell slightly during the year. Growth was driven primarily by the fact that the prices of men's grooming products significantly increased. Reasons for these price rises included a big increase in ... Read More
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Malaysia Men's Grooming
Malaysia Men's Grooming Men’s grooming in Malaysia registered strong growth in current value terms in 2023, with volume sales also on the up. This was driven in large part the greater attention men are paying to their appearance and overall wellbeing, particularly in the case of millennials and Gen ... Read More
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Lithuania Men's Grooming
Lithuania Men's Grooming In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with a return to socialising a ... Read More
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Latvia Men's Grooming
Latvia Men's Grooming The year 2023 was a strong year for men’s grooming in Latvia and the Baltic region overall. Men have fully returned to socialising with daily regimes resumed outside the home. Consequently, frequent grooming has once again become a daily habit among Latvian men driving sales of ... Read More
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Costa Rica Men's Grooming
Costa Rica Men's Grooming In keeping with the trend observed earlier in the review period, multifunctional men’s grooming products continued to gain popularity in Costa Rica in 2023. Prominent examples included a Nivea Men liquid soap that is suitable for cleansing the body, hands and hair, Suave Me ... Read More
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Estonia Men's Grooming
Estonia Men's Grooming In 2023, men's grooming in Estonia showcased a positive performance, with double-digit retail value growth and standout volume performances from men's fragrances and bath and shower products. While men's grooming suffered from COVID-19 lockdowns, with current value and volume ... Read More
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Ecuador Men's Grooming
Ecuador Men's Grooming Since the arrival of the COVID-19 pandemic, there has been a significant trend towards men in Ecuador wearing beards, which has had a negative impact on demand for men’s razors and blades as the clean shaven look is no longer considered essential. However, rather than wearing ... Read More
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Georgia Men's Grooming
Georgia Men's Grooming Men’s grooming in Georgia registered positive value and volume growth in 2023, as inflation fell significantly. In addition, the continued expansion of modern retailing and in particular beauty specialists also expanded the range of brands and products available and this also ... Read More
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Kazakhstan Men's Grooming
Kazakhstan Men's Grooming Following the slump caused by pandemic restrictions, men's grooming in Kazakhstan has witnessed a strong comeback in 2023. The return to social and professional life has fuelled a renewed interest in personal appearance. Men are increasingly incorporating hair, face, and bo ... Read More
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Denmark Men's Grooming
Denmark Men's Grooming Men’s grooming in Denmark registered a better performance in 2023, with retail volume sales increasing alongside current value growth. Consumer demand bounced back softly across all categories as inflation fell and the propensity to spend recovered slightly. Since the COVID-19 ... Read More
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Spotlight on Asia Health and Beauty Consumers
Spotlight on Asia Health and Beauty Consumers In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty con ... Read More
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Men's Grooming in Ukraine
Men's Grooming in Ukraine Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these products for their male partn ... Read More
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Men's Grooming in Taiwan
Men's Grooming in Taiwan In 2023, men’s grooming products in Taiwan registered positive retail value, with volume sales driven by fragrances and skin care. Korean and Japanese trends increasingly impact beauty and grooming preferences. Korean male celebrities usually have clear skin and the percepti ... Read More
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Men's Grooming in Chile
Men's Grooming in Chile Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained momentum, recording higher gro ... Read More
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Men's Grooming in Israel
Men's Grooming in Israel Men’s grooming saw double-digit current value growth in Israel in 2023. There are many articles published relating to hair care and personal grooming, but traditionally these have mostly been geared towards women. However, as men's grooming has become more commonplace, more ... Read More
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Men's Grooming in Guatemala
Men's Grooming in Guatemala In 2023 men’s grooming Guatemala saw men regulating their purchases with cheaper product choices given high inflation. Shaving is a common habit among Guatemalan men, especially for the older generations who believe a habit a shaved face gives the appearance of cleanlines ... Read More
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Men's Grooming in Azerbaijan
Men's Grooming in Azerbaijan Men’s grooming registered moderate constant value and volume growth in Azerbaijan in 2023. While inflation was still an issue, it eased somewhat, particularly later in the year. In addition, any supply disruptions caused by the war in Ukraine were for the most part irone ... Read More
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Men's Grooming in Turkey
Men's Grooming in Turkey Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming increasingly aware of the be ... Read More
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