Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Jeans in the US
Jeans in the US In 2022, jeans experienced a slight drop in volume sales, while showing a marginal increase in current value terms, primarily attributed to surging inflation and economic uncertainties leading to higher prices, which in turn dampened consumer confidence and demand. As living costs ha ... Read More
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Apparel and Footwear in the US
Apparel and Footwear in the US Apparel and footwear in the US, which saw robust growth in 2021, encountered a noticeable deceleration in both current value and volume terms starting from 2022. This slowdown can primarily be attributed to the persistent inflation and ongoing economic uncertainty that ... Read More
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Apparel and Footwear in South Africa
Apparel and Footwear in South Africa For many South Africans, apparel and footwear is perceived as a non-essential purchase, with price-sensitive consumers reducing their discretionary spending in 2023 due to the impact of high inflation on food, fuel and even electricity. Consumers are struggling t ... Read More
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Jeans in Chile
Jeans in Chile While demand for jeans continues to rise in 2023, value sales growth is more moderate, driven by the economy segment in Chile, and in particular, economy women's jeans, with the latter continuing to record remarkable double-digit retail volume growth. On the other hand, men's jeans ar ... Read More
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Menswear in Romania
Menswear in Romania Romanian men are putting more importance on their personal image and are willing to invest more in good quality apparel. This trend was reflected in a healthy growth rate in menswear in both value and volume terms in 2023. Nonetheless, inflation was still a factor and discouraged ... Read More
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Jeans in Romania
Jeans in Romania In 2023, jeans maintained a significant growth rate in both value and volume terms. With the COVID-19 restrictions left behind, Romanians are going out more than before and want to dress appropriately. Nevertheless, cocooning remains an important trend in the country, as some consum ... Read More
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Apparel and Footwear in Chile
Apparel and Footwear in Chile Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the reopening of commer ... Read More
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Jeans in South Africa
Jeans in South Africa Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from standard jeans to economy options ... Read More
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Menswear in South Africa
Menswear in South Africa Since the pandemic, the focus on wearing formal attire has shifted to more casual trends in South Africa. This trend remains prevalent in 2023, with fewer formal attire ranges being displayed in various men’s apparel specialists. As a result, many male consumers are not part ... Read More
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Apparel and Footwear in Romania
Apparel and Footwear in Romania Apparel and footwear continued to grow in both value and volume terms in 2023 despite a difficult economic context. Romanians are notably preoccupied with their personal image, and they display a high level of brand loyalty and are attracted to big names. Even though ... Read More
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Menswear in Chile
Menswear in Chile Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as men’s jumpers, and shorts and trouse ... Read More
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Jeans in Colombia
Jeans in Colombia Colombian jeans have gained worldwide recognition due to their exceptional quality, innovative designs, and impeccable fit. Renowned for their attention to detail, Colombian brands are known to have mastered the art of creating jeans that flatter various body types, offering a comf ... Read More
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Apparel and Footwear in Colombia
Apparel and Footwear in Colombia The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities. Brands are also co ... Read More
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Menswear in Colombia
Menswear in Colombia As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets, men are opting to prioritise ... Read More
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Shifting Channels in Luxury and Fashion
Shifting Channels in Luxury and Fashion After a dramatic rise during the pandemic, global growth in e-commerce sales in fashion has slowed with the easing of restrictions. As consumers become more discerning in their fashion spending in the context of high inflation and the climate emergency, buildi ... Read More
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Apparel and Footwear in the United Arab Emirates
Apparel and Footwear in the United Arab Emirates Apparel and footwear showed further strong signs of recovery in 2022 in both current value and volume terms. The bounce-back was a result of a combination of government initiatives, consumer desires, and businesses’ receptiveness to this. The governme ... Read More
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Menswear in the United Arab Emirates
Menswear in the United Arab Emirates The year 2022 saw stronger growth for the economy in the United Arab Emirates, as full reopening took place after COVID-19. As businesses were back in full swing, so were gatherings such as business events, conferences and exhibitions. Meanwhile, an uptick was al ... Read More
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Jeans in the United Arab Emirates
Jeans in the United Arab Emirates Jeans continue to be a popular and comfortable fashion staple in Dubai, with many people wearing jeans regularly, mostly as casualwear, or sometimes smart causalwear. As a global fashion hub, Dubai is also home to many international denim brands and designers, which ... Read More
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Jeans in Indonesia
Jeans in Indonesia Sales of jeans plummeted during COVID-19 pandemic and the measures taken to contain it resulted in consumers exercising greater caution in their spending and delaying making non-essential purchases. While many areas of apparel and footwear saw double-digit growth in 2021 as restri ... Read More
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Menswear in Italy
Menswear in Italy Menswear showed strong double-digit growth in value terms in 2022 and convincing positive growth in terms of value sales. The category had suffered deep declines during the pandemic as demand slumped throughout lockdowns and home seclusion, with remote working, distance learning an ... Read More
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Apparel and Footwear in Italy
Apparel and Footwear in Italy Apparel and footwear in Italy saw double-digit current value growth in 2022 and solid volume growth, though in both cases growth was substantially slower than in 2021. Apparel and footwear overall did not recover to pre-pandemic sales levels in either volume or value te ... Read More
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Jeans in Italy
Jeans in Italy Jeans sales were hit hard by the COVID-19 pandemic. In general, consumers limited their spend on apparel, focusing on intimate clothing and home wear. Fewer social occasions, compared with the pre-pandemic period, and remote working for most of the year (office work recommenced for ma ... Read More
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Menswear in Indonesia
Menswear in Indonesia As COVID-19 moved from pandemic to endemic status, 2022 saw the return of pre-pandemic behaviour in terms of social activities and mobility in Indonesia. The year also marked the return to mudik – homecoming travel – during Lebaran, which had halted in 2020 and 2021. The Lebara ... Read More
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Apparel and Footwear in Indonesia
Apparel and Footwear in Indonesia 2022 was an important transition year for Indonesia as the COVID-19 situation moved towards endemic. Though life began to return more fully to pre-pandemic patterns, positive cases of coronavirus contagion still arose, just in a more controlled situation. The year s ... Read More
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Jeans in Australia
Jeans in Australia Demand for jeans continued to rise in 2022, as this type of apparel offers a broad range of prices and styles to meet local consumers’ needs. Jeans are a staple item in many Australians’ wardrobes and in 2022, the category benefitted from its versatile nature as fashion trends blu ... Read More
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