Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Jeans in Taiwan
Jeans in Taiwan Jeans in Taiwan witnessed slower volume growth 2024, due to growing competition from apparel made from functional fabrics which are relatively light, stretchable, and cooler. Although denim can be improved with a new style or functional denim fabrics, it is not the first mainstream c ... Read More
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Menswear in Poland
Menswear in Poland Menswear consumers in Poland are prioritising quality and affordability over brand prestige in 2024. Polish men are relatively value-driven when buying apparel, rather than being loyal to specific brands. This trend is evident across various menswear categories, where products tha ... Read More
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Menswear in Taiwan
Menswear in Taiwan The Y2K retro trend continues to heat up in 2023-2024 in menswear. Loose-fitting streetwear is still the mainstream trend in menswear among younger groups in Taiwan, and it remains to be seen whether the trend will change in the future as various new core styles have emerged in 20 ... Read More
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Menswear in Portugal
Menswear in Portugal Menswear recorded strong decline in retail volume and current value terms over 2024, with all categories reporting sales losses. In the face of ongoing economic restraints, consumers have been prioritising expenditure in other areas like travel and tourism at the expense of fash ... Read More
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Jeans in Romania
Jeans in Romania As the trend toward casual dressing continues to evolve in Romania, jeans have become a wardrobe staple for consumers of all ages. Consumers value versatile clothing that enables a seamless transition from work to social settings. Nevertheless, cocooning remains an important trend i ... Read More
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Menswear in the Netherlands
Menswear in the Netherlands As in other apparel categories, menswear is also becoming more polarised between economy and premium menswear. Mid-priced apparel is seeing lower growth while economy lines are in high demand from consumers looking to save money. Budget retail concepts such as Primark are ... Read More
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Jeans in Nigeria
Jeans in Nigeria Jeans in Nigeria faced volume sales decline in 2024 due to the poor economic conditions caused by rising inflation. Current value growth rose dramatically in line with unit price inflation. Consumer spending power has been weakened by high inflation, whilst jeans unit prices were dr ... Read More
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Jeans in Thailand
Jeans in Thailand Jeans continue to be a wardrobe staple in Thailand, with positive growth expected both retail volume and current value terms in 2024. The popularity of jeans is driven by their versatility, offering various styles and fabrics that suit both casual and smarter looks. With fast fashi ... Read More
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Menswear in Greece
Menswear in Greece The menswear market in Greece is set to continue to expand in 2024, with major global brands like Zara, Pull & Bear, Bershka, and Massimo Dutti - all part of the Inditex group - dominating the landscape. The popularity of these brands stems from their ability to quickly respond to ... Read More
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Jeans in the Netherlands
Jeans in the Netherlands Jeans in the Netherlands registered strong volume growth in 2024 driven by an increase in unit prices and a shift towards premium products. Consumers are encouraged to buy products that place a stronger emphasis on design, durability and sustainable production. There is grow ... Read More
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Jeans in France
Jeans in France Jeans is in a volume slump in France in 2024, while value sales manage to achieve small positive gains. This follows the post-pandemic rebound in the 2020-2021 period, which has since declined. The current poor performance of jeans is attributed to consumers’ price-sensitivity in lig ... Read More
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Menswear in France
Menswear in France Menswear remains in a volume slump in France in 2024, with value also falling into sub-decimal growth. Whilst menswear remains somewhat underdeveloped compared to the more mature category of womenswear and thus still holds good potential, it cannot escape the widespread challenges ... Read More
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Hosiery in South Korea
Hosiery in South Korea Hosiery is managing to achieve small positive volume gains in South Korea in 2024, albeit at lower levels than seen in recent years. Sales are supported by the fact that hosiery has become a means of expressing individual styles, with consumers moving away from plan hosiery an ... Read More
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Apparel and Footwear in France
Apparel and Footwear in France Apparel and footwear is in a negative slump in France in 2024, in both value and volume terms. This is attributed to several factors, including a sluggish birth rate negatively affecting childrenswear, gloomy weather during the first half of the year negatively affecti ... Read More
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Menswear in Saudi Arabia
Menswear in Saudi Arabia Local streetwear is rapidly expanding in Saudi Arabia's menswear market, driven by brands like 1886, Not Boring, and Anonymous, which have resonated strongly with Gen Z consumers. These brands tap into the desire for self-expression, offering a variety of on-trend designs ac ... Read More
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Jeans in Greece
Jeans in Greece Jeans have experienced significant growth in Greece during the post-pandemic period, benefiting from a strong shift away from formalwear toward more casual options. A key factor driving this trend is the increasing acceptance of leisurewear in formal settings, including the workplace ... Read More
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Jeans in South Korea
Jeans in South Korea Jeans maintains positive growth in South Korea in 2024, in both value and volume terms. Economy jeans is seeing the most robust growth (value and volume), while super premium jeans is seeing the lowest growth, with volume in a slight negative slump (albeit improved from the prev ... Read More
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Menswear in Morocco
Menswear in Morocco Menswear in Morocco registered a stronger increase in retail volume growth over 2024, whilst current value growth has slowed down. The slowdown in unit prices has stimulated higher consumption of menswear, reflecting a rebound in consumer purchasing power. Certain product categor ... Read More
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Menswear in Nigeria
Menswear in Nigeria In 2024, menswear in Nigeria witnessed declining volume sales due to the challenging economic environment characterised by high inflation. With weak consumer spending power, demand declined as many consumers sought cheaper alternatives through second hand stores or simply reduced ... Read More
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Menswear in Thailand
Menswear in Thailand The menswear market in Thailand continues to expand, driven by a host of new innovations. Recent brand collaborations, limited-edition collections, and the introduction of advanced product features are contributing to this upward trend. For example, Arrow has introduced new offe ... Read More
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Jeans in Saudi Arabia
Jeans in Saudi Arabia Jeans remain a timeless and versatile staple in Saudi Arabia, appealing to a wide demographic, including both local and expatriates. The beauty of jeans lies in their adaptability - able to be dressed up for more formal occasions or dressed down for casual outings. Despite the ... Read More
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Menswear in South Korea
Menswear in South Korea Menswear is seeing positive value and volume growth in South Korea in 2024, albeit at slightly lower levels than seen in womenswear. Notably, menswear is cited as a category in which local brands are rising, taking over from the past when international labels were more promin ... Read More
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Jeans in Morocco
Jeans in Morocco Consumer demand for jeans continues to rise in 2024, with premium and economy ranges reporting stronger volume growth year on year in Morocco. On aggregate, economy jeans is the largest category by volume sales in both women’s and men’s jeans. Given the ongoing economic uncertainty ... Read More
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Apparel and Footwear in the Netherlands
Apparel and Footwear in the Netherlands Apparel and footwear in the Netherlands continued to witness steady volume growth in 2024, reflecting rising consumer demand and the strong interest in fashion and accessories. While the willingness to purchase apparel and footwear remains high, Dutch consumer ... Read More
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Apparel and Footwear in Morocco
Apparel and Footwear in Morocco In 2024, apparel and footwear faced ongoing economic challenges in Morocco due to declining household disposable income. Locals remained cautious with expenditure and prioritised essential purchases such as food groceries. Manufacturers have also had a tough year due ... Read More
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