Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Menswear in Hungary
Menswear in Hungary As with womenswear, trends in menswear towards the end of the review period continued to reflect changes in consumer attitudes and behaviours stemming from the COVID-19 pandemic. In particular, the shift towards hybrid working due to the enduring popularity of remote working supp ... Read More
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Menswear in Israel
Menswear in Israel After two years of robust growth, menswear is anticipated to experience a slowdown in 2023. The category's limited growth is attributable to a challenging economic environment characterised by a sustained increase in interest rates, spanning from April 2022 to June 2023. High infl ... Read More
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Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway is expected to see a decline in retail volume terms and a modest current value sales increase in 2023, boosted by inflation and rising unit prices. The notably lower growth in 2023 follows two years of growth, which saw sales surpass pre- ... Read More
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Apparel and Footwear in Israel
Apparel and Footwear in Israel Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their investments in the ... Read More
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Menswear in Sweden
Menswear in Sweden Menswear is expected to develop in line with the overall apparel landscape in 2023, displaying a retail volume decline while retail value sales remain positive due to inflation and rising unit prices. Following the outbreak of COVID-19, menswear was driven by a strong demand for e ... Read More
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Menswear in Turkey
Menswear in Turkey Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the period of macroeconomic deterioratio ... Read More
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Apparel and Footwear in Sweden
Apparel and Footwear in Sweden Apparel and footwear in Sweden is expected to display weaker current retail value and volume growth in 2023. Retail volume will post an overall decline, while retail value is set to remain positive, albeit lower than levels experienced in 2021 and 2022, primarily drive ... Read More
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Jeans in Turkey
Jeans in Turkey The shift from skinny jeans to extra-baggy and extra-comfortable styles was already noticeable during the review period. The changes in lifestyles with the reopening of society, as the threat and related restrictions of the Coronavirus (COVID-19) pandemic eased and lifted towards the ... Read More
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Menswear in Portugal
Menswear in Portugal Following the impact of COVID-19 and the major downturn menswear registered in 2020, the landscape was poised to see significant retail volume growth. However, this expectation was hindered by high inflation rates in 2022 and 2023, slowing down recovery, with Inflation hitting d ... Read More
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Apparel Accessories in Hungary
Apparel Accessories in Hungary 2023 saw dips in demand for scarves, hats, gloves and similar items of winter apparel as several factors undermined the willingness of consumers to spend money on such items. The most important influence on waning demand for warm scarves, hats and gloves was the very m ... Read More
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Apparel and Footwear in Hungary
Apparel and Footwear in Hungary The wave of inflation that swept across Europe in the wake of the Russian Federation’s February 2022 invasion of Ukraine continued into 2023, with Hungary witnessing the highest core inflation of all European countries during the year after experiencing double-digit i ... Read More
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Jeans in Sweden
Jeans in Sweden Jeans is predicted to register a decrease in retail volume terms in 2023, with current retail value remaining positive due to inflation and rising unit prices. Prior to the outbreak of COVID-19, jeans struggled with retail volume growth, with consumers increasingly trading up for mor ... Read More
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Jeans in Portugal
Jeans in Portugal Jeans is set to register positive retail volume growth in 2023, with sales encouraged by consumers viewing jeans as a staple item. Jeans are also appreciated for versatility and suitability to wear with various garments and footwear, in both formal and informal settings. Working fr ... Read More
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Jeans in Hungary
Jeans in Hungary The high inflation that was seen in Hungary during 2022 and 2023 had a major impact on demand for jeans. The most notable trend in the category during the year was the surge seen in demand for economy men's jeans, while in women’s jeans, the corresponding trend was the spike in dema ... Read More
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Menswear in Norway
Menswear in Norway As with the overall performance of apparel and footwear, menswear has seen volume sales decline in 2023, while current value growth has slowed but remains positive due to inflation and rising unit prices. This follows two years of growth thanks to a return to in-store shopping and ... Read More
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Jeans in Israel
Jeans in Israel In 2023, despite the return to normality and an increasing number of Israelis returning to the office, the sales of jeans in Israel experienced a slowdown. This deceleration can be attributed to the challenging economic environment marked by rising interest rates and high inflation, ... Read More
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Apparel and Footwear in Turkey
Apparel and Footwear in Turkey Economic instability and high inflation continued to restrain retail volume sales of apparel and footwear in Turkey at the end of the review period. The Turkish economy is taking longer to recover than many the economies of some other countries. This is due to unstable ... Read More
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Menswear in Argentina
Menswear in Argentina Fashion styles and workplace dress codes for men in Argentina have been becoming more casual for several years. This trend has recently been reinforced by changes brought about by COVID-19, most notably the wider adoption of remote/hybrid work arrangements. As a result, volume ... Read More
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Jeans in Austria
Jeans in Austria Men’s jeans and women’s jeans are projected to see retail volume sales decline across price segments over 2023. In Austria, the purchase of new jeans was not a priority at the end of the review period, with many consumers already owing one or more pairs. Importantly, consumers were ... Read More
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Jeans in Poland
Jeans in Poland Circular fashion, a sustainable approach encompassing recycling, upcycling, and extending the lifespan of jeans through repair and resale, stands at the forefront of the fashion industry's movement towards reducing waste and environmental impact. This concept fosters sustainability, ... Read More
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Apparel and Footwear in Morocco
Apparel and Footwear in Morocco The end of the review period witnessed an unprecedented surge in commodity prices, exacerbated by the Russian invasion of Ukraine. This surge, coupled with the national economy grappling with a slowdown due to drought and inflation, resulted in diminished economic gro ... Read More
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Apparel and Footwear in Poland
Apparel and Footwear in Poland The prevailing inflationary pressures in Poland have wielded a substantial influence over apparel and footwear in 2023. Escalating living costs have prompted a gradual shift among Polish consumers towards more affordable brands and private label. As production and raw ... Read More
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Menswear in Greece
Menswear in Greece The impact of hikes in production and transport costs is leading to price increases across menswear in Greece, which was visible in mid-2022 and continues to influence category performance in 2023. Amid the cost of living crisis, which is taking its toll upon consumer purchasing p ... Read More
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Menswear in Morocco
Menswear in Morocco Increasing price-sensitivity among male consumers led to a notable shift in preferences towards more affordable clothing options, particularly in economy clothing. This trend was further accentuated by the rise in customs duties on imported textile products, impacting the demand ... Read More
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Apparel and Footwear in Argentina
Apparel and Footwear in Argentina Total current value sales growth for apparel and footwear in Argentina in 2023 is set to surpass that recorded in 2022. However, this is solely because the country’s entrenched problems with high inflation have recently been greatly exacerbated by the rapid deprecat ... Read More
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