Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Jeans in the United Arab Emirates
Jeans in the United Arab Emirates Jeans continue to be a popular and comfortable fashion staple in Dubai, with many people wearing jeans regularly, mostly as casualwear, or sometimes smart causalwear. As a global fashion hub, Dubai is also home to many international denim brands and designers, which ... Read More
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Jeans in Indonesia
Jeans in Indonesia Sales of jeans plummeted during COVID-19 pandemic and the measures taken to contain it resulted in consumers exercising greater caution in their spending and delaying making non-essential purchases. While many areas of apparel and footwear saw double-digit growth in 2021 as restri ... Read More
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Menswear in Italy
Menswear in Italy Menswear showed strong double-digit growth in value terms in 2022 and convincing positive growth in terms of value sales. The category had suffered deep declines during the pandemic as demand slumped throughout lockdowns and home seclusion, with remote working, distance learning an ... Read More
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Apparel and Footwear in Italy
Apparel and Footwear in Italy Apparel and footwear in Italy saw double-digit current value growth in 2022 and solid volume growth, though in both cases growth was substantially slower than in 2021. Apparel and footwear overall did not recover to pre-pandemic sales levels in either volume or value te ... Read More
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Jeans in Italy
Jeans in Italy Jeans sales were hit hard by the COVID-19 pandemic. In general, consumers limited their spend on apparel, focusing on intimate clothing and home wear. Fewer social occasions, compared with the pre-pandemic period, and remote working for most of the year (office work recommenced for ma ... Read More
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Menswear in Indonesia
Menswear in Indonesia As COVID-19 moved from pandemic to endemic status, 2022 saw the return of pre-pandemic behaviour in terms of social activities and mobility in Indonesia. The year also marked the return to mudik – homecoming travel – during Lebaran, which had halted in 2020 and 2021. The Lebara ... Read More
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Apparel and Footwear in Indonesia
Apparel and Footwear in Indonesia 2022 was an important transition year for Indonesia as the COVID-19 situation moved towards endemic. Though life began to return more fully to pre-pandemic patterns, positive cases of coronavirus contagion still arose, just in a more controlled situation. The year s ... Read More
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Jeans in Australia
Jeans in Australia Demand for jeans continued to rise in 2022, as this type of apparel offers a broad range of prices and styles to meet local consumers’ needs. Jeans are a staple item in many Australians’ wardrobes and in 2022, the category benefitted from its versatile nature as fashion trends blu ... Read More
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Apparel and Footwear in Australia
Apparel and Footwear in Australia Apparel and footwear remained resilient in 2022, despite many retailers in certain states experiencing closures as part of Australia’s lockdowns at the beginning of the year. In 2022, local consumers gradually resumed outdoor lifestyles as restrictions were eased. T ... Read More
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Menswear in Australia
Menswear in Australia Since the start of the pandemic, demand for menswear in Australia has shifted significantly due to enforced changes to consumers’ lifestyles, with prolonged time spent at home triggering a strong trend towards casualisation. For many workplaces, relaxed dress codes have become ... Read More
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Apparel and Footwear in Japan
Apparel and Footwear in Japan The impact of COVID-19 continued in 2022, but after the quasi-state of emergency which was implemented in major Japanese cities such as Tokyo and Osaka from January to March 2022 was lifted, consumers had more opportunities to go out, and leisure opportunities for trave ... Read More
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Apparel and Footwear in Hong Kong, China
Apparel and Footwear in Hong Kong, China After experiencing a difficult time in 2020 due to COVID-19, followed by a rebound in 2021, 2022 was another challenging year for Hong Kong in terms of COVID-19. The fifth wave of the virus impacted the country in Q1 and Q2, resulting in a plunge in footfall ... Read More
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Menswear in Japan
Menswear in Japan The impact of COVID-19 continued into 2022, as states of emergency and quasi-states of emergency announced to prevent the spread of COVID-19 continued in major cities such as Tokyo and Osaka until the end of March 2022. However, with the easing of government curbs on social activit ... Read More
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Menswear in Hong Kong, China
Menswear in Hong Kong, China The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However, benefiting from incr ... Read More
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Jeans in Hong Kong, China
Jeans in Hong Kong, China Jeans declined in Hong Kong in current value terms in 2022, with a stronger fall than the average for apparel. The fall in sales was due to a massive drop in footfall and sales during the fifth wave of COVID-19 in Q1 and Q2 of this year. Although slight growth returned in 2 ... Read More
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Jeans in Japan
Jeans in Japan In 2021, major cities in Japan, such as Tokyo and Osaka, were under a state of emergency or quasi-state of emergency from the beginning of the year, and the effects of COVID-19 remained very strong, delaying the recovery of jeans in Japan. Government restrictions on COVID-19 lifted af ... Read More
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Menswear in China
Menswear in China Menswear experienced the same severe category-wide current value declines as womenswear in 2022, due to COVID-19 lockdown restrictions and supply chain disruptions, but showed a stronger rebound trend in some categories in the second half of the year. On the one hand, menswear is o ... Read More
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Jeans in China
Jeans in China The impact of the COVID-19 pandemic made people miss the old days, and people’s consumption began to show nostalgic preferences. For example, the millennial trend, which was very popular in 2022, is a revival of fashions from around the year 2000. This trend was also reflected in jean ... Read More
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Apparel and Footwear in China
Apparel and Footwear in China Following strong double-digit current value growth in 2021, apparel and footwear turned to decline in 2022, with sales falling across all categories except sportswear, due to the impact of the resurgence of COVID-19 in the country. This was mainly due to restrictions on ... Read More
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Menswear in Vietnam
Menswear in Vietnam Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares and the majority shares being ... Read More
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Jeans in Vietnam
Jeans in Vietnam Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are more appropriate for wearing out ... Read More
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Apparel and Footwear in Vietnam
Apparel and Footwear in Vietnam Apparel and footwear has rebounded in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam controlled the outbreaks well and saw four waves of the virus: th ... Read More
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Jeans in South Korea
Jeans in South Korea After it saw declines in 2020 due to COVID-19, jeans rebounded in retail volume and current value terms in 2021. However, it took a further year of growth, seen in 2022, to reach the pre-pandemic levels of sales, with growth continuing for both men’s and women’s jeans. As COVID- ... Read More
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Apparel and Footwear in South Korea
Apparel and Footwear in South Korea In 2021, retail volume and current value sales of apparel and footwear recovered fully from the COVID-19-driven decline in 2020, surpassing the pre-pandemic levels of sales. Nevertheless, growth continued by both measures in 2022, catalysed by excitement about the ... Read More
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Menswear in South Korea
Menswear in South Korea Menswear surpassed the pre-pandemic levels of sales in both volume and current value terms in 2021, and continued its increasing momentum in 2022, despite the surge in inflation, with even higher growth than in the previous year. While inflation increased the price of menswea ... Read More
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