Category: Men's Apparel
Men's Apparel market research reports by Euromonitor International
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Apparel and Footwear in Australia
Apparel and Footwear in Australia Apparel and footwear remained resilient in 2022, despite many retailers in certain states experiencing closures as part of Australia’s lockdowns at the beginning of the year. In 2022, local consumers gradually resumed outdoor lifestyles as restrictions were eased. T ... Read More
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Menswear in Australia
Menswear in Australia Since the start of the pandemic, demand for menswear in Australia has shifted significantly due to enforced changes to consumers’ lifestyles, with prolonged time spent at home triggering a strong trend towards casualisation. For many workplaces, relaxed dress codes have become ... Read More
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Apparel and Footwear in Japan
Apparel and Footwear in Japan The impact of COVID-19 continued in 2022, but after the quasi-state of emergency which was implemented in major Japanese cities such as Tokyo and Osaka from January to March 2022 was lifted, consumers had more opportunities to go out, and leisure opportunities for trave ... Read More
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Apparel and Footwear in Hong Kong, China
Apparel and Footwear in Hong Kong, China After experiencing a difficult time in 2020 due to COVID-19, followed by a rebound in 2021, 2022 was another challenging year for Hong Kong in terms of COVID-19. The fifth wave of the virus impacted the country in Q1 and Q2, resulting in a plunge in footfall ... Read More
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Menswear in Japan
Menswear in Japan The impact of COVID-19 continued into 2022, as states of emergency and quasi-states of emergency announced to prevent the spread of COVID-19 continued in major cities such as Tokyo and Osaka until the end of March 2022. However, with the easing of government curbs on social activit ... Read More
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Menswear in Hong Kong, China
Menswear in Hong Kong, China The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However, benefiting from incr ... Read More
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Jeans in Hong Kong, China
Jeans in Hong Kong, China Jeans declined in Hong Kong in current value terms in 2022, with a stronger fall than the average for apparel. The fall in sales was due to a massive drop in footfall and sales during the fifth wave of COVID-19 in Q1 and Q2 of this year. Although slight growth returned in 2 ... Read More
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Jeans in Japan
Jeans in Japan In 2021, major cities in Japan, such as Tokyo and Osaka, were under a state of emergency or quasi-state of emergency from the beginning of the year, and the effects of COVID-19 remained very strong, delaying the recovery of jeans in Japan. Government restrictions on COVID-19 lifted af ... Read More
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Menswear in China
Menswear in China Menswear experienced the same severe category-wide current value declines as womenswear in 2022, due to COVID-19 lockdown restrictions and supply chain disruptions, but showed a stronger rebound trend in some categories in the second half of the year. On the one hand, menswear is o ... Read More
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Jeans in China
Jeans in China The impact of the COVID-19 pandemic made people miss the old days, and people’s consumption began to show nostalgic preferences. For example, the millennial trend, which was very popular in 2022, is a revival of fashions from around the year 2000. This trend was also reflected in jean ... Read More
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Apparel and Footwear in China
Apparel and Footwear in China Following strong double-digit current value growth in 2021, apparel and footwear turned to decline in 2022, with sales falling across all categories except sportswear, due to the impact of the resurgence of COVID-19 in the country. This was mainly due to restrictions on ... Read More
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Menswear in Vietnam
Menswear in Vietnam Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares and the majority shares being ... Read More
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Jeans in Vietnam
Jeans in Vietnam Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are more appropriate for wearing out ... Read More
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Apparel and Footwear in Vietnam
Apparel and Footwear in Vietnam Apparel and footwear has rebounded in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam controlled the outbreaks well and saw four waves of the virus: th ... Read More
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Jeans in South Korea
Jeans in South Korea After it saw declines in 2020 due to COVID-19, jeans rebounded in retail volume and current value terms in 2021. However, it took a further year of growth, seen in 2022, to reach the pre-pandemic levels of sales, with growth continuing for both men’s and women’s jeans. As COVID- ... Read More
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Apparel and Footwear in South Korea
Apparel and Footwear in South Korea In 2021, retail volume and current value sales of apparel and footwear recovered fully from the COVID-19-driven decline in 2020, surpassing the pre-pandemic levels of sales. Nevertheless, growth continued by both measures in 2022, catalysed by excitement about the ... Read More
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Menswear in South Korea
Menswear in South Korea Menswear surpassed the pre-pandemic levels of sales in both volume and current value terms in 2021, and continued its increasing momentum in 2022, despite the surge in inflation, with even higher growth than in the previous year. While inflation increased the price of menswea ... Read More
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Hosiery in South Korea
Hosiery in South Korea For the last two years, people were stuck at home working, and went out only if necessary. However, COVID-19 restrictions were eased in April 2022, and people gradually started going back to their normal lives. Hosiery, as a necessary item when going out, and especially non-sh ... Read More
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Jeans in Denmark
Jeans in Denmark Jeans saw only minor growth in current value terms in 2022 as rising inflation and general economic uncertainty put downward pressure on apparel consumption in general. Consumers are opting for cheaper economy and standard jeans, which performed better than premium and super premium ... Read More
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Apparel and Footwear in the Czech Republic
Apparel and Footwear in the Czech Republic Over 2021-2022, apparel and footwear profited from the reopening of retail stores and the general return to pre-Coronavirus (COVID-19) work and social norms, which encouraged or necessitated the renewal of wardrobes. However, high inflation, rising energy c ... Read More
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Apparel and Footwear in Denmark
Apparel and Footwear in Denmark Apparel and footwear witnessed low rates of current value growth in 2022 as the impact of high inflation and the war in Ukraine resulted in lower levels of consumer confidence than seen even during the COVID-19 pandemic. The first half of the year was much stronger wi ... Read More
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Menswear in the Czech Republic
Menswear in the Czech Republic There was a rebound in the demand for formalwear during 2022, but nowhere close to pre-Coronavirus (COVID-19) levels. Formalwear was one of the hardest-hit categories during the pandemic. Even after pandemic rules had eased, the demand for formal menswear remained rela ... Read More
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Menswear in Canada
Menswear in Canada Menswear, as a product area as a whole, sees further growth in retail value sales in 2022 following a strong recovery in 2021. As governments rolled back most COVID-19 related public safety measures in early 2022 and consumers resumed pre-pandemic lifestyles. Some companies ended ... Read More
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Apparel and Footwear in Malaysia
Apparel and Footwear in Malaysia Sales of apparel and footwear saw dynamic growth in 2022, with current value sales edging close to pre-pandemic levels. The easing of various COVID-19 related restrictions, including the removal of the government’s Movement Control Order in October 2021, saw Malaysia ... Read More
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Jeans in Malaysia
Jeans in Malaysia Sales of jeans continued to see healthy growth in current value terms in 2022. Compared to more formal types of clothing, such as suits, demand was less affected by the COVID-19 pandemic, due to the popularisation of hybrid working arrangements, which led to the casualisation of dr ... Read More
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