Category: General House & Home
General House & Home market research reports by Euromonitor International
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Wipes in New Zealand
Value sales of wipes in New Zealand experienced positive growth in 2024, although at a slower rate compared to the previous two years. This moderation in growth can be attributed to easing inflationary pressures that had driven unit price increases during 2022 and 2023. Alongside the softening of un ... Read More
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Away-From-Home Tissue and Hygiene in New Zealand
In 2024, value sales of away-from-home (AFH) tissue in New Zealand experienced positive growth, with a modest increase in volume. The overall demand for AFH tissue products, however, was impacted by the financial pressures faced by households due to higher living costs. As discretionary spending tig ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
Sales of away-from-home (AFH) tissue in Ireland witnessed moderate value growth in 2024, thanks to more people dining out and working from the office as lifestyles got back to normal post-pandemic. The restaurant and tourism sectors have bounced back, which has underpinned demand for napkins, hand t ... Read More
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Retail Tissue in Ireland
Retail tissue in Ireland reported steady growth in value sales over 2024, whilst volume sales were constrained by rising prices and changing buying habits. With the cost of raw materials like pulp and energy increasing, manufacturers hiked retail prices, making products less affordable and pushing s ... Read More
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Tissue and Hygiene in New Zealand
In 2024, tissue and hygiene in New Zealand recorded positive retail value growth, with retail volume rising across retail tissue, nappies/diapers/pants, and menstrual care. Value sales were lower than those seen in 2023, as inflationary pressures that had impacted New Zealand throughout the previous ... Read More
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Wipes in Ireland
Wipes in Ireland registered decline in value terms over 2024, with sales driven mainly by higher prices, despite the falling inflation rate. Competition from private label affected premium wipes, while eco-friendly options like biodegradable and plastic-free wipes gained popularity. New regulations ... Read More
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Retail Tissue in New Zealand
Value sales of retail tissue in New Zealand saw an increase in 2024, accompanied by an uplift in retail volume sales. During the start of COVID-19, panic-buying and increased at-home consumption drove a surge in demand for retail tissue. However, 2023 marked the first full year without COVID-19 rest ... Read More
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Away-From-Home Tissue and Hygiene in Norway
Value sales of away-from-home tissue and hygiene increased in 2024, with growth primarily driven by rising unit prices. Unlike retail tissue, price increases in the away-from-home segment tend to be slower to implement, as manufacturers are often bound by long-term supply contracts with businesses a ... Read More
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Home Products Specialists in Turkey
In 2024, home products specialists in Turkey remained impacted by still-high inflation levels and interest rates This helped to support value sales but also posed as a constraint to consumer spending power and investment momentum from players. Despite these factors, the channel remains fairly resili ... Read More
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Tissue and Hygiene in Norway
Value sales of tissue and hygiene in Norway registered minimal growth in 2024, while volume sales fell. Three key factors shaped the market throughout the year: population growth alongside an ageing demographic, innovation focused on improving efficacy, sustainability, and premiumisation, and the im ... Read More
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Wipes in Norway
Value sales of wipes increased in 2024, supported by an ongoing household preference for convenient, quick, and easy-to-use solutions. Both home care and personal wipes continue to be valued for their ability to reduce effort and minimise the time associated with cleaning and hygiene routines. The g ... Read More
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Retail Tissue in Azerbaijan
Sales of retail tissue are growing at a moderate pace in volume terms in 2024, with inflation slowing down and deep discounts offered in the year. Toilet paper remains the largest category and continues to show the strongest growth, as it is deemed to be a more essential and versatile product, and i ... Read More
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Away-From-Home Tissue and Hygiene in Dominican Republic
Growing tourism and increasing hotel occupancy contributed to positive current value growth of away-from-home tissue and hygiene, and in particular away-from-home tissue, in the Dominican Republic in 2024. The sustained growth of the tourism sector and the food industry reflected in a favourable env ... Read More
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Tissue and Hygiene in Argentina
In 2024, retail value sales of tissue and hygiene products in Argentina recorded a significant increase, while retail volume sales declined across most categories. These results were due to the combination of the economic recession and high inflation. Euromonitor International's Tissue and Hygiene i ... Read More
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Tissue and Hygiene in the Czech Republic
Tissue and hygiene saw a decline in value sales in current terms in the Czech Republic in 2024, following two years of strong inflation driven growth. Promotional events play a key role in the tissue and hygiene market, and with inflationary pressures increasing consumer budget consciousness in the ... Read More
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Tissue and Hygiene in Peru
Tissue and hygiene in Peru maintained low value growth in 2024 following a general decrease in unit prices. The Peruvian economy made a swift recovery from the recession in 2023, which was exacerbated by political crisis due to the attempted coup d'état of the former President Pedro Castillo and his ... Read More
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Wipes in Argentina
In 2024, retail value sales of wipes in Argentina saw an increase, whereas retail volume sales across all wipe categories experienced a sharp decline. This drop in volume sales was closely linked to the significant decrease in consumers' disposable income during the period, limited consumer awarenes ... Read More
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Retail Tissue in Argentina
In 2024, sales of retail tissue in Argentina experienced positive growth in retail value, while retail volume saw a significant decline. This decrease in volume was closely linked to a substantial reduction in consumers' disposable income during the year. The sharp rise in inflation in the first qua ... Read More
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Retail Tissue in the Czech Republic
Retail tissue saw a dip in value and volume sales in the Czech Republic in 2024. The drop in retail value was considerably deeper, as the category was negatively impacted by ongoing discount promotions. After two years of high inflation, Czech consumers continued to regard price as the main decisive ... Read More
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Retail Tissue in Denmark
In 2024, the retail tissue market in Denmark experienced marginal retail value growth, driven by the trend toward premiumisation. Consumers were increasingly seeking higher-quality products, and brands were responding with innovations that justify premium pricing. For example, Lotus Royal, a leading ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan is seeing further moderate volume growth in 2024, driven by the lifting of pandemic restrictions and consumers leading more active lifestyle and travelling more frequently. Prices have remained stable or even declined, further supporting category demand in the year. Wipes is a fa ... Read More
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Wipes in Greece
In 2024, manufacturers expanded their stock-keeping unit (SKU) portfolios to cater to different consumer needs. While smaller pack sizes remain available for those seeking a lower out-of-pocket expense, trends in wipes favour larger pack sizes that offer better value for money in terms of price per ... Read More
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Wipes in Egypt
The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ... Read More
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Retail Tissue in Egypt
The market for retail tissue in Egypt continued to decline in volume terms in 2024, in the context of various economic pressures, the most significant of which has been a sharp increase in average unit prices. Despite currency stabilisation, prices of raw materials such as pulp and paper rose by an ... Read More
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Away-From-Home Tissue and Hygiene in Peru
Away-from-home tissue registered a positive performance in 2024 as developments led to higher sales and penetration. The aggressive expansion of companies such as Papelera Nacional SA (Panasa), Softys Peru, and Essity AB, has been decisive here, with these players increasing the variety of products ... Read More
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