Category: General House & Home
General House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Ukraine
2024 was a challenging year for Ukraine with retail volume sales of most products being heavily affected by Russia’s ongoing war in the country. Sales in some categories, like retail adult incontinence, have been boosted by the war, but many others, like nappies/diapers/pants, have seen a steep drop ... Read More
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Away-From-Home Tissue and Hygiene in Taiwan
Away-from-home (AFH) tissue and hygiene saw healthy value sales in 2024, with away-from-home hygiene seeing the strongest growth, supported by AFH adult incontinence. Meanwhile, the largest category within away-from-home tissue was AFH toilet paper, which follows the same trend as seen in retail tis ... Read More
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Away-From-Home Tissue and Hygiene in Ukraine
Value sales of away-from-home tissue increased in current value terms in 2024. This growth was largely driven by price increases, with local producers being less focused on away-from-home tissue, while the cost of importing products continued to rise. Away-from-home volume sales remained well below ... Read More
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Tissue and Hygiene in Taiwan
Tissue and hygiene saw positive value and volume sales in Taiwan in 2024, albeit at slightly lower rates of growth than experienced in 2023. The main attributed reasons for this are changing social demographics such as falling birth rates, high costs in raw materials, shipping and logistics, and wit ... Read More
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Home Products Specialists in Hong Kong, China
Value sales of homewares and home furnishing stores in Hong Kong stagnated in 2024 following a strong decline the previous year, with many consumers becoming more cautious with their discretionary spending. This was particularly relevant as they had already made significant investments in these prod ... Read More
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Tissue and Hygiene in Paraguay
Overall, the tissue and hygiene market witnessed a positive performance in 2024, mainly triggered by economic strength and a reduction in smuggling activity from Argentina. Moreover, Paraguay’s GDP climbed by almost 4% year-on-year, while the country’s inflation decelerated for the second consecutiv ... Read More
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Tissue and Hygiene in Slovakia
Tissue and hygiene in Slovakia recorded moderate value growth in 2024, driven by inflationary pressures and shifts in consumer purchasing behaviour. While price increases were lower compared to the previous year, they remained a challenge for many households. Consumers sought lower-cost alternatives ... Read More
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Tissue and Hygiene in Pakistan
Overall, tissue and hygiene in Pakistan posted double-digit retail and AFH current value growth in 2024. Amidst a strong growth in the demand for packaged tissue and hygiene in a developing industry, still high inflation stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced sev ... Read More
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Away-From-Home Tissue and Hygiene in Pakistan
Away-from-home tissue continued to post fast AFH volume and current value growth in 2024. Towards the end of the review period, the performance of AFH tissue was boosted by a rise in tourism flows and the reopening of offices, hotels and educational institutions in the post-Coronavirus (COVID-19) pe ... Read More
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Away-From-Home Tissue and Hygiene in Sweden
Away-from-home tissue saw moderate growth in value and volume terms in 2024. Nonetheless, the challenging economic climate dampened growth rates as many businesses and public institutions faced cost concerns. However, manufacturers like Essity were still able to benefit from heightened awareness and ... Read More
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Wipes in Poland
Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ... Read More
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Wipes in Slovakia
Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ... Read More
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Wipes in Pakistan
Retail volume and current value sales of wipes in Pakistan increased strongly in 2024, albeit from a very low base. Nonetheless, steady rises in demand remained visible across key categories like baby wipes and facial cleansing wipes. Retail current value sales remained flat across categories. Facia ... Read More
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Away-From-Home Tissue and Hygiene in Poland
Both away-from-home tissue and hygiene in Poland continued to post strong volume and current value growth in 2024. The higher demand from horeca boosted the performance of away-from-home (AFH) tissue in the country. Horeca’s strong recovery after years of pandemic-related constraints led to higher A ... Read More
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Wipes in Portugal
Following a two-year period of significant current value growth, driven by inflation and substantial price increases, wipes experienced a slowdown in Portugal in 2024. Personal wipes dominate sales, with private label products gaining prominence as consumers seek more affordable options. Meanwhile, ... Read More
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Retail Tissue in Slovakia
Retail tissue in Slovakia saw steady value growth in 2024, driven by consumers balancing cost considerations with quality expectations. Price sensitivity led many consumers to switch to private label products or take advantage of frequent discounts. However, demand for higher-quality retail tissue r ... Read More
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Retail Tissue in Sweden
Retail tissue saw steady growth in volume terms and moderate growth in current value terms in 2024. Value growth was driven in part by unit price increases that were supported by premiumisation and sustainability innovations. For example, 2024 saw the relaunch of the Kleenex facial tissues brand in ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
Away-from-home (AFH) tissue and hygiene registered healthy growth in current value terms in Portugal in 2024, having benefitted from the continued recovery of the tourism industry. Hotels and other types of accommodation have seen further increases in occupancy rates, following an exceptional 2023. ... Read More
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Tissue and Hygiene in Poland
Tissue and hygiene in Poland continued to register strong, if slower than in 2023, retail and away-from-home (AFH) volume and current value growth in 2024. The industry performance was shaped significantly by economic challenges, including still high inflation and adjustments in VAT (value-added tax ... Read More
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Tissue and Hygiene in Portugal
The Portuguese market for tissue and hygiene products experienced positive growth in current value terms in 2024, albeit at a slower pace than in the previous two years. This was still largely driven by elevated prices, although the country saw a general decline in the rate of inflation, which avera ... Read More
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Tissue and Hygiene in Sweden
Tissue and hygiene saw flat growth in current value terms in 2024, although performances varied significantly across the different categories. Three main factors shaped the performance of tissue and hygiene in 2024. First was population growth and the ongoing ageing of the population coupled with an ... Read More
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Away-From-Home Tissue and Hygiene in Slovakia
Value sales of away-from-home tissue saw moderate growth in 2024, largely driven by rising product prices and increasing corporate investments in higher-quality, sustainable options. Businesses across various sectors sought eco-friendly tissue solutions, with recyclability and reduced environmental ... Read More
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Retail Tissue in Pakistan
Retail tissue in Pakistan recorded double-digit retail volume and current value growth in 2024. Toilet paper posted the highest retail volume sales, while boxed facial tissues registered the highest retail value sales and fastest retail volume and value growth. Retail tissue, such as toilet paper, f ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Retail Tissue in Poland
Retail tissue in Poland recorded further strong retail volume and current value growth in 2024, albeit slower than in 2023. Products within retail tissue were still considered essentials, which continued to drive usage and growth at the end of the review period. High demand was driven by the everyda ... Read More
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