Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
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Home Insecticides in Costa Rica
The rate of growth in retail current value sales of home insecticides slowed significantly in 2024 but remained firmly in double digits, with retail volume sales also seeing slower, but still robust, growth. Unit prices continued to rise in 2024, albeit at a slower rate than earlier in the review pe ... Read More
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Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
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Polishes in Croatia
Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ... Read More
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Home Insecticides in Croatia
Insecticides in Croatia is witnessing a growing preference for multifunctional products that go beyond pest control. Consumers increasingly value products that offer added benefits, catering to various household needs while being cost-effective and space-saving. For instance, Kamfor tablets, used fo ... Read More
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Home Insecticides in Bosnia and Herzegovina
In 2024, home insecticides in Bosnia and Herzegovina recorded a retail value uplift of 6%, while retail volume saw growth of 2%. However, the trend of economising continued to impact the category as consumers shifted to lower-priced home insecticide brands. However, the category, which was negativel ... Read More
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Home Care in Jordan
Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ... Read More
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Home Insecticides in Portugal
The convenience and efficacy (particularly against mosquitoes) of electric insecticides in particular supported sales of home insecticides in Portugal in 2024. Climate change, characterised by hotter temperatures and longer summers, combined with intense tourism and travel, has facilitated the sprea ... Read More
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Polishes in Slovakia
Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ... Read More
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Home Insecticides in Turkey
In 2024, retail value sales grow by 71% in home insecticides in Turkey while retail volume growth was positive in both electric insecticides and spray/aerosol insecticides. The surge in sales can largely be attributed to the significant rise in insect and mosquito populations over the past two years ... Read More
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Home Insecticides in Sweden
Home insecticides in Sweden saw consumers increasingly demand products promising superior efficacy in 2024, with this being the biggest factor driving purchasing decisions. Swedish consumers prioritise products that can effectively eliminate or repel insects, favouring those that deliver quick and i ... Read More
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Polishes in Mexico
Polishes saw negligible retail volume growth in Mexico in 2024, due to the stable economy in the country for most of the year, although the category saw stronger current value growth due to price rises. Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic unce ... Read More
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Home Insecticides in Mexico
Continuing the positive performance seen over recent years, home insecticides saw retail volume and current value growth in Mexico in 2024. The increase in dengue cases in the country impacted the prevention habits of Mexicans. The climate has been one of the key factors, with extended hot and rainy ... Read More
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Home Insecticides in Estonia
Home insecticides is recording further growth in Estonia in 2024, although at a slower rate than in 2023. Whilst the unusually warm and early summer of 2024 did not lead to a significant increase in insect numbers, it still caused enough of a problem for Estonians to drive demand for these products. ... Read More
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Polishes in Costa Rica
Polishes saw robust growth in retail current value sales over the course of the review period, with retail value sales fairly evenly split between shoe polish, floor polish and furniture polish. However, growth in retail current value sales slowed during the latter part of the review period, and thi ... Read More
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Home Insecticides in Azerbaijan
There was a further fall in value and volume sales in home insecticides in Azerbaijan in 2024. There were several factors that contributed to the weak performance. Though inflation eased, consumers continued to be price sensitive after several years or price rises and so cut their spending as much a ... Read More
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Polishes in Latvia
Polishes in Latvia continued to contract in volume sales over 2024 although current value sales reported a healthy increase. In 2024, furniture polish exhibited the highest value growth rate. This growth is attributed to consumers appreciating the multifunctional nature of the polish, which not only ... Read More
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Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
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Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
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Home Insecticides in Belgium
Retail value sales of home insecticides in Belgium increased by only 1% in 2024, with the category remaining highly weather-dependent. The summer of 2024 experienced unfavourable weather conditions, which negatively impacted the market. Cooler temperatures and higher-than-expected rainfall resulted ... Read More
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Home Insecticides in the Netherlands
The colder and wetter spring and summer in 2024 put negative pressure on sales of home insecticides in the Netherlands. The reduced presence of insects due to the unfavourable weather conditions led to lower consumer demand for insecticide products, as fewer households dealt with significant infesta ... Read More
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Polishes in the Czech Republic
The demand for polishes continued its downward trajectory in Czech Republic in 2024, largely driven by shifting consumer habits and perceptions. The necessity of polishing, once seen as essential for maintaining certain items, has diminished significantly. Modern consumers increasingly favour multi- ... Read More
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Polishes in South Korea
Polishes experienced a significant decline in retail value sales in South Korea in 2024, largely driven by the negative performance of shoe polish. This downward trend was closely tied to the shift in society towards more casual lifestyles. The traditional culture of wearing formal attire and dress ... Read More
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Polishes in South Africa
Polishes in South Africa maintained retail current value growth in 2024, but failed to show retail volume growth. Volume sales of polishes showed a slight decline, continuing the trend seen for a number of years. Demand for polishes has been lower, partly due to the difficult economic conditions, an ... Read More
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Home Insecticides in Australia
In 2024, manufacturers faced rising operational costs driven by increases in raw material prices, utility rates and labour expenses, impacting the progress of Australia’s home insecticides market. The pressures contributed to inflation, which cascaded across essential goods, including home insectici ... Read More
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