Category: General House & Home
General House & Home market research reports by Euromonitor International
-
Retail Tissue in Uruguay
It was a difficult year for retail tissue in Uruguay in 2024, with both constant value and volume sales falling. While there was a reduction in cross-border shopping into Uruguay, due to the appreciation of the Argentine peso, a glut of low-priced Brazilian toilet paper flooded the market, both in f ... Read More
-
Away-From-Home Tissue and Hygiene in Morocco
The growing propensity to dine out, combined with a booming tourism industry, had a positive impact on the AFH (Away-from-Home) tissue channel in Morocco in 2024, with sales rising by 7% in current value terms. As life returned to normal post-pandemic and competition intensified, horeca operators re ... Read More
-
Away-From-Home Tissue and Hygiene in Bosnia and Herzegovina
The recovery of the horeca industry, fuelled by the rebound of tourism, as well was increased public and business investment in away-from-home tissue and hygiene products, positively impacted value sales in 2024. Increased hygiene concerns, particularly during the COVID-19 pandemic and its aftermath ... Read More
-
Tissue and Hygiene in Kuwait
Tissue and hygiene in Kuwait continues to develop, supported by rising disposable incomes, increasing urbanisation rates, and growing awareness of hygiene and cleanliness. Consumers are prioritising convenience, premium-quality products, and sustainability, shaping the evolving landscape of the prod ... Read More
-
Tissue and Hygiene in Morocco
Retail sales of tissue and hygiene products in Morocco grew by 6% in current value terms in 2024, reaching MAD 7.85 billion. Following a period of skyrocketing inflation, which peaked at 10% in February 2023, driven by external shocks such as the war in Ukraine and elevated food prices, it eased to ... Read More
-
Retail Tissue in Morocco
Sales of retail tissue in Morocco grew by 7% in current value terms in 2024, driven by an expanding consumer base and greater affordability. Per-capita consumption in Morocco remains relatively low, leaving significant room for growth, while the increasing availability of budget-friendly options has ... Read More
-
Tissue and Hygiene in Bosnia and Herzegovina
Value sales of tissue and hygiene in Bosnia and Herzegovina continued to benefit from the lingering effects of inflation in 2024, which translated into significant product price increases. Whilst inflation slowed in the year, disposable incomes remained chronically low, limiting consumers’ ability t ... Read More
-
Retail Tissue in Finland
Value sales growth in retail tissue in Finland in 2024 was primarily driven by unit price increases, supported by premiumisation and sustainability-focused innovations. Consumers are increasingly seeking higher-quality, eco-friendly tissue products, allowing manufacturers to introduce premium offeri ... Read More
-
Away-From-Home Tissue and Hygiene in Finland
Growth in Finland’s away-from-home tissue and hygiene market in 2024 was primarily driven by higher pricing, as manufacturers gradually adjusted to rising input costs. Unlike retail tissue, price increases in away-from-home tissue take longer to implement as manufacturers are often bound by long-ter ... Read More
-
Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
-
Away-From-Home Tissue and Hygiene in Belgium
Value sales of away-from-home (AFH) tissue in Belgium experienced growth in 2024, primarily driven by inflation. However, volume growth remained constrained due to several challenges. The recovery of the HORECA sector (hotels, restaurants, and cafes) following COVID-19 continued to be slow, while bu ... Read More
-
Home Products Specialists in Australia
Home products specialists in Australia recorded a weak performance in 2024, driven by the value sales decline of home improvement and gardening stores, which dominates the channel. On the other hand, homewares and home furnishing stores recorded flat growth during the year, as many consumers delayed ... Read More
-
Retail Tissue in Belgium
Value sales of retail tissue slightly declined in 2024, while retail volume sales recorded a modest uplift, primarily driven by growth in toilet paper. This growth reflects a shift in consumer behaviour, as price reductions in the category, coupled with frequent promotions, encouraged households to ... Read More
-
Tissue and Hygiene in Belgium
In 2024, sales of tissue and hygiene in Belgium recorded marginal retail value growth, while retail volume declined in categories including menstrual care and nappies/diapers/pants. The market underwent significant changes, primarily influenced by a combination of economic pressures, demographic shi ... Read More
-
Home Products Specialists in Singapore
Home products in Singapore was supported in part by rising pet ownership in 2024, which has been on an upward trajectory throughout the review period. Growth in pet ownership supported by an expanding ‘pawrents’ movement wherein consumers see their pets as not just animals, but equal members of the ... Read More
-
Home Products Specialists in Indonesia
Home products specialists saw value sales stagnate in current terms in Indonesia in 2024, Home improvement and gardening stores experienced further growth, at a slightly higher rate than in the previous year. Indeed, each of the top four players in the category experienced positive value sales growt ... Read More
-
Home Products Specialists in Saudi Arabia
Consumer demand for home products is being driven by urbanisation, the steady rise in average disposable income, and more diversified offerings in homeware and furniture stores. The Saudi government continues to invest in residential homes to reach the targeted 70% home ownership by 2030. As more pe ... Read More
-
Tissue and Hygiene in Spain
In 2024, tissue and hygiene in Spain saw positive growth in current value terms, reflecting a strong recovery driven in large part by retail tissue. After three consecutive years of declining volumes, retail tissue rebounded to positive volume growth as unit prices stabilised following a reduction i ... Read More
-
Retail Tissue in Spain
Retail tissue in Spain demonstrated a marked recovery in 2024, recording strong growth underpinned by several key factors. A combination of rising population levels, record-breaking tourism and an increased focus on environmental sustainability has spurred demand for essential household products, in ... Read More
-
Away-From-Home Tissue and Hygiene in Spain
Historic high levels of tourism substantially influenced away-from-home tissue and hygiene in Spain in 2024, supporting widespread robust growth. The tourism boom has increased the consumption of AFH paper towels and toilet paper, as hotels, restaurants, airports and other public facilities adjust t ... Read More
-
Wipes in Spain
In 2024, value sales of wipes in Spain registered solid growth, as local consumers continued to be increasingly driven by hygiene and skincare concerns. Consumers are more conscious than ever of their personal care routines - a trend that has had a significant impact on the performance of personal w ... Read More
-
Retail Tissue in Taiwan
Retail tissue maintained positive value sales in Taiwan in 2024, with volume also inching into a marginally positive performance. That said, sales were at lower levels than seen in 2023. Paper towels was the best performing category, benefitting from multiple uses, while toilet paper is the largest ... Read More
-
Wipes in Taiwan
Wipes saw relatively healthy value growth in Taiwan in 2024, with personal wipes seeing the strongest performance. Meanwhile, personal wipes is also the largest category in terms of value. General purpose wipes was also a strong performer in 2024, both in terms of growth and category size. Euromonit ... Read More
-
Retail Tissue in Ukraine
Retail tissue saw positive growth in current value terms in 2024, although this was largely fuelled by price rises rather than an increase in demand. Volume sales of retail tissue continued to decline in 2024 with demand having been hard hit since Russia's invasion of Ukraine in 2024, with large num ... Read More
-
Wipes in Ukraine
Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ... Read More
Research Assistance
