Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Poland
Polishes in Poland Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture polish going beyond aesthetics to h ... Read More
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Home Insecticides in Bolivia
Home Insecticides in Bolivia Volume sales of home insecticides have seen growth in 2023 following two years of decline due to the influx of contraband products, mainly from Argentina and Brazil, driven by currency fluctuations. In 2023, however, the inflationary context in these neighbouring countri ... Read More
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Polishes in Costa Rica
Polishes in Costa Rica Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care increasingly also offer si ... Read More
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Polishes in Portugal
Polishes in Portugal Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status, with the category mostly appea ... Read More
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Home Insecticides in Peru
Home Insecticides in Peru Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as moths, ants and mosquitoes, ... Read More
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Home Insecticides in Norway
Home Insecticides in Norway Sales of home insecticides were dominated by spray/aerosol insecticides again in 2023. However, these products are increasingly at odds with environmental concerns due to their chemical-based formulations. Indeed, a growing number of Norwegian consumers are rejecting the ... Read More
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Polishes in the Netherlands
Polishes in the Netherlands Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring fewer formal shoes. P ... Read More
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Polishes in Pakistan
Polishes in Pakistan The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and purchasing power, which motivate them ... Read More
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Polishes in Peru
Polishes in Peru Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand restricted by the challenging ec ... Read More
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Home Insecticides in Romania
Home Insecticides in Romania Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted retail volume sales growt ... Read More
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Home Insecticides in Tunisia
Home Insecticides in Tunisia The dominant format, spray/aerosol insecticides, continued to register the highest growth in retail volume and current value terms in 2023. This performance was driven by the enduring popularity, perceived fast and effective action and wide availability of these products ... Read More
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Polishes in Norway
Polishes in Norway The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic dishwashing tablets produce spot-fr ... Read More
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Polishes in Bolivia
Polishes in Bolivia Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace, impacting stronger rates of growth. ... Read More
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Home Insecticides in Ireland
Home Insecticides in Ireland Retail value growth recorded double-digit sales in 2023, driven by rising price points and ongoing demand for insecticides. In 2023, Ireland's summer was the fifth warmest on record. This created conditions conducive to the spread of insects, consequently aiding sales of ... Read More
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Home Insecticides in New Zealand
Home Insecticides in New Zealand The year 2023 witnessed a mild winter and an early onset of warmer summer months in New Zealand, attributed to an El Niño weather system. El Niño typically brings increased westerly winds, more rain in the west, and dry conditions in the east. The warm start to the s ... Read More
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Home Care in Jordan
Home Care in Jordan In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline, leading to an increase in vol ... Read More
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Polishes in Egypt
Polishes in Egypt Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in sales volumes as consumers reall ... Read More
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Home Insecticides in Croatia
Home Insecticides in Croatia Climate change is having an increasing impact on the insect population in the country, with warmer and more humid weather creating ideal breeding conditions. Croatia is increasingly seeing heat waves during the summer months, which is contributing to the rising demand fo ... Read More
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Home Insecticides in Pakistan
Home Insecticides in Pakistan All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on prices. The growth i ... Read More
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Home Care in Qatar
Home Care in Qatar Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Me ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk ... Read More
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Polishes in Latvia
Polishes in Latvia Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However, despite these results, overall consum ... Read More
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Polishes in Finland
Polishes in Finland High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture further reduces the demand for ... Read More
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Home Insecticides in Switzerland
Home Insecticides in Switzerland Home insecticides are highly seasonal products in Switzerland with sales peaking around the spring and summer months. This is when the country typically experiences warmer and more humid weather, which is generally when the insect population proliferates. As such, an ... Read More
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Polishes in Dominican Republic
Polishes in Dominican Republic In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection properties. The use of multi ... Read More
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