Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Chile
Polishes in Chile In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of innovation from players negatively impa ... Read More
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Home Insecticides in Chile
Home Insecticides in Chile In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the highest increase within ho ... Read More
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Home Products Specialists in Japan
Home Products Specialists in Japan Home products specialists saw growth in current value terms in 2023. Increases were seen across all channels, but as in the previous year, growth was driven mainly by homewares and home furnishing stores. The leading player in this channel, Nitori, also continued t ... Read More
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World Market for Home Improvement and Gardening
World Market for Home Improvement and Gardening The cost-of-living crisis harmed big-ticket and larger renovations, ending the home improvement boom and resetting demand. DIY activity fell below 2019 levels, whilst gardening retained demand due to the grow-your-own food trend and bringing more natur ... Read More
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A Clean Evolution: Redefining Value and Priorities in Disposable Wet Wipes
A Clean Evolution: Redefining Value and Priorities in Disposable Wet Wipes The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamic ... Read More
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World Market for Homewares and Home Furnishings
World Market for Homewares and Home Furnishings Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as i ... Read More
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Self-Care at Home
Self-Care at Home Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating as an emotive counter-reaction i ... Read More
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Home Furnishings in Argentina
Home Furnishings in Argentina The increased incidence of remote/hybrid working that has resulted from the pandemic continued to bolster demand for home office furniture in Argentina in 2022. Remote working practices were widely adopted in early 2020 as part of the national effort to curb the spread ... Read More
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Home Improvement in Mexico
Home Improvement in Mexico Hand tools continued to record positive value growth (at constant 2022 prices) in 2022, with sales in this year well up on their pre-pandemic levels. This home improvement category benefited from increased interest in DIY (do-it-yourself) projects and home repairs, as peop ... Read More
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Home Furnishings in Thailand
Home Furnishings in Thailand In 2022, Thailand witnessed high inflation, which was mainly attributed to the hike in energy and commodity prices following Russia's invasion of Ukraine early on in the year. Consequently, Thai consumers sought ways to reduce their expenses and turned to more affordable ... Read More
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Home Furnishings in Indonesia
Home Furnishings in Indonesia After sales of drugs dropped substantially at the peak of the COVID-19 pandemic during 2020, the category has registered a very strong rebound in sales, with the very strong sales performance recorded in the category during 2021 continuing into 2022, although growth rat ... Read More
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Home Furnishings in South Africa
Home Furnishings in South Africa In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was largely due to COVID- ... Read More
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Home Furnishings in Poland
Home Furnishings in Poland Retail sales of home furnishing were much lower in 2022 compared with pre-pandemic levels (in constant 2022 prices). This can be attributed to Poland's larger macroeconomic scenario, with high inflationary pressures negatively impacting consumers' buying habits. Big ticket ... Read More
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Home Furnishings in South Korea
Home Furnishings in South Korea In 2022, home furnishings in South Korea saw declines in current value terms and in terms of value sales at constant 2022 prices compared with the previous year, largely driven by a decline in the country’s real estate market. Most purchases of furniture in South Kore ... Read More
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Home Furnishings in Japan
Home Furnishings in Japan Home furnishings declined in both current value terms and in value terms at constant 2022 prices in 2022. In addition, sales were lower by both measures in 2022 compared with before the pandemic started, in 2019. After the pandemic hit, Japanese consumers became conscious a ... Read More
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Home Furnishings in Romania
Home Furnishings in Romania While home furnishing registered current value growth, constant value sales fell. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. One particular factor leading to steep price rises was the shortage of lo ... Read More
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Home Furnishings in Switzerland
Home Furnishings in Switzerland The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense competition, the tre ... Read More
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Home Furnishings in Taiwan
Home Furnishings in Taiwan Retail sales of home furnishings in Taiwan experienced a modest decline in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific re ... Read More
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Home Furnishings in Taiwan
Home Furnishings in Taiwan Retail sales of home furnishings in Taiwan experienced a modest decline in constant value terms in 2022, in contrast to the more buoyant performance of the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific re ... Read More
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Home Improvement in the United Arab Emirates
Home Improvement in the United Arab Emirates Carpets have a long and rich history in the United Arab Emirates, and are an important part of the country’s cultural heritage. Many carpets in the country are made using traditional weaving techniques, and feature designs that are inspired by Emirati cul ... Read More
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Home Furnishings in the United Arab Emirates
Home Furnishings in the United Arab Emirates When compared with the pre-pandemic period (2019), blinds had higher sales in 2022 in both current value terms and in value terms at constant 2022 prices. During the pandemic, many people in the United Arab Emirates spent more time at home, hence blinds b ... Read More
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Home Furnishings in Turkey
Home Furnishings in Turkey Extremely high inflation rates in Turkey in 2022 drove high current value growth in home furnishings in the country, but also caused a significant contraction in value demand at constant 2022 prices, as consumers were forced to decrease the amount in their budgets allocate ... Read More
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Home Furnishings in Australia
Home Furnishings in Australia During the pandemic, Australians took greater interest in improving the liveability of their homes by making them more aesthetically pleasing and comfortable. This positively impacted sales of home furnishings over 2020-2021, and positive attitudes towards home furnishi ... Read More
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Home Furnishings in Sweden
Home Furnishings in Sweden In 2022’s economic climate, which was fuelled by the cost-of-living crisis and the rise in prices for commodities, including energy, Swedish consumers increasingly searched for options that helped reduce costs. This compounded the declines already recorded by compact fluor ... Read More
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Home Furnishings in Hong Kong, China
Home Furnishings in Hong Kong, China Home furnishings recorded a weak performance in 2022. Stagflation and a significant decline in the housing market were the biggest causes of this, as sales in Hong Kong are heavily linked to individuals buying new properties. Big-ticket furniture items with low r ... Read More
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