Category: General House & Home
General House & Home market research reports by Euromonitor International
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Wipes in the US
Wipes in the US Despite the easing of pandemic-related restrictions, established hygiene habits and the need for convenience have continued to drive demand for wipes, and this is set to continue. Consumers are still concerned about maintaining a clean and germ-free environment, and wipes provide a q ... Read More
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Retail Tissue in the US
Retail Tissue in the US 2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to decline, as consumers tighten ... Read More
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Retail Tissue in Singapore
Retail Tissue in Singapore In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a more luxurious and com ... Read More
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Wipes in Singapore
Wipes in Singapore Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong premiumisation across its categor ... Read More
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Tissue and Hygiene in the US
Tissue and Hygiene in the US After a year of high inflation and volume declines in 2022, 2023 saw an improving macroeconomic environment, with 2023’s average inflation rate of around 3% much softened from 2022’s 8%. Unit price increases came through in early 2023, with volatility particularly eviden ... Read More
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Tissue and Hygiene in Singapore
Tissue and Hygiene in Singapore The post-pandemic shift in consumer priorities has redefined the tissue and hygiene landscape in Singapore. In 2023, this new picture depicted consumers’ higher selectivity towards the improvement of hygiene, compared to a general increase in the adoption and apprecia ... Read More
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Tissue and Hygiene in China
Tissue and Hygiene in China Despite the lift in pandemic restrictions at the beginning of the year and the corresponding resumption of offline activities, the total value sales of retail tissue and hygiene registered a rather mild rebound in 2023. These products have high penetration rates and are a ... Read More
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Retail Tissue in China
Retail Tissue in China While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all sectors. The continued strong ... Read More
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Polishes in Argentina
Polishes in Argentina All polishes categories witnessed a decline in volume sales once again in 2023. The big driver behind this trend has to do with lifestyle changes. No other category has been impacted as strongly by new lifestyles as has polishes. However, in addition, in 2023 - as had already o ... Read More
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Home Insecticides in Argentina
Home Insecticides in Argentina All home insecticides categories witnessed a decline in volume sales in 2023 for the second year in a row. In both years, sales declined due to weather-related issues. In 2023, Argentina went through one of the toughest droughts in its history, which had already starte ... Read More
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Away-From-Home Tissue and Hygiene in China
Away-From-Home Tissue and Hygiene in China On the one hand, toilet paper has become more prevalent in public spaces in China, including shopping centres, restaurants, hotels, airports and railway stations. This is, in part, a result of the government-led “toilet revolution” which aims to offer bette ... Read More
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Wipes in China
Wipes in China In 2023, the 3-year growth streak for general purpose wipes ended as emergent demands coming from the pandemic saw sharp decline and the growth pattern for the category returned to normal. While personal hygiene awareness is here to stay, Chinese consumers’ tightened budgets mean that ... Read More
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Home Care in Myanmar
Home Care in Myanmar In 2023 home care sales rebounded from the disruption caused by the pandemic as society returned to normality. Categories that benefited from the COVID-19 pandemic such as dishwashing resumed normal growth patterns as consumers spent less time at home, while those that were nega ... Read More
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Polishes in Uzbekistan
Polishes in Uzbekistan Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential complexes and business cent ... Read More
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Polishes in Ukraine
Polishes in Ukraine Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still value traditional shoe care. Shoe ... Read More
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Polishes in Taiwan
Polishes in Taiwan Despite price rises in 2023, polishes continued to record a retail value decline, with retail volume sales falling in all areas. COVID-19 had no noticeable impact on the polishes landscape, with sales declining before the outbreak. The polishes category also remains a niche in Tai ... Read More
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Home Insecticides in Uruguay
Home Insecticides in Uruguay Home insecticides registered a fall in volume sales in 2023. One of the factors leading to the decline was a severe drought. With minimal rainfall, there was less standing water, which meant less breeding ground for mosquitoes, which in turn reduced mosquito numbers, and ... Read More
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Polishes in Uruguay
Polishes in Uruguay Polishes registered a steep volume fall in 2023, with all segments within polish registering a decline. Increasingly polishes are losing out to products within surface care such as multi-purpose cleaners, which are generally more affordable, as well as being effective and more co ... Read More
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Polishes in Slovenia
Polishes in Slovenia Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning surface care products, inste ... Read More
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Home Insecticides in Uzbekistan
Home Insecticides in Uzbekistan Home insecticides in Uzbekistan is significantly influenced by seasonal patterns and population growth. Hot summers in the region drive heightened sales as consumers prioritise insect control during peak insect activity. The enduring growth of this category is organic ... Read More
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Home Insecticides in Slovakia
Home Insecticides in Slovakia Home insecticides is managing to achieve marginal positive volume growth overall, while value is supported by price hikes which are affecting home care as a whole. The best-performing subcategories are electric insecticides (in both value and volume terms), and insectic ... Read More
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Home Insecticides in Ukraine
Home Insecticides in Ukraine In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and convenient application. ... Read More
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Home Insecticides in Taiwan
Home Insecticides in Taiwan Over the review period, home insecticides registered slight positive retail volume growth, as stronger disinfectant products were used since spring 2020, when the pandemic emerged, removing more environments suitable for insect larvae, thereby reducing insect survival rat ... Read More
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Home Insecticides in Slovenia
Home Insecticides in Slovenia The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for insecticides to combat thes ... Read More
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Polishes in Slovakia
Polishes in Slovakia Polishes is seeing a negative volume slump, while value sales are supported by price hikes affecting categories across home care as a whole. Indeed, polishes represents a category which consumers can easily substitute – especially with the growing interest in more exciting and m ... Read More
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