Category: General House & Home
General House & Home market research reports by Euromonitor International
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Home Insecticides in Spain
Home insecticides in Spain saw continuous rising demand across all category members except for moth proofers in 2024, driven by record-breaking temperatures beginning in the summer and extreme weather conditions persisting thereafter and causing increased concern about pests and insect infestations. ... Read More
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Polishes in France
The polishes category in France continued to suffer from persistent decline in 2024 - a trend driven by several interconnected factors. Overall, the category benefited only marginally from price increases, as volume sales fell significantly. French consumers are increasingly turned away from these p ... Read More
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Polishes in Switzerland
In 2024, retail value sales of polishes decreased by 1% in Switzerland, while retail volume fell by 3%. An increasing number of Swiss consumers are leading hectic lifestyles, leaving them with less time to devote to household chores, which has negatively impacted the polishes market. In addition, be ... Read More
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Polishes in Ireland
Both retail volume sales and retail constant value sales of polishes continued to decline in 2024. Floor polish, furniture polish, metal polish and shoe polish all saw declining retail volume sales during the year. Local consumers are using polishes less frequently in their daily lives, and some spe ... Read More
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Home Insecticides in Ireland
Having reached double digits in 2023, the rate of growth in retail current value sales of home insecticides slowed significantly during 2024 but remained robust. This growth was mainly driven by price increases, rather than growth in retail volume sales, which slowed notably between 2023 and 2024. T ... Read More
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Home Insecticides in Bolivia
It was a changing landscape for home insecticides in Bolivia in 2024. Severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, led to hefty price rises, particularly for imported brands. This saw local brands gain value share. T ... Read More
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Polishes in Colombia
Sales of polishes continued to decline in current value and retail volume terms in 2024, driven by a reduction in demand and more moderate price increases compared to the previous two years. Shoe polish, which accounts for the largest share of category sales, witnessed a reduction in demand. This de ... Read More
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Polishes in Denmark
Danish households are seeking more versatile and multi-functional polishes in Denmark. This helps to simplify cleaning routines, offers cost savings, and minimises the use of home storage space. Manufacturers are responding to this requirement. For example, in shoe polish, Silver Universal Waterproo ... Read More
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Home Insecticides in Denmark
Consistent with the broader trend shaping home care, consumers want added features that improve the effectiveness of home insecticides. As such insecticides are actively promoting the effectiveness and quick acting attributes of their products to appeal to this desire. In spray/ aerosol insecticides ... Read More
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Polishes in New Zealand
The economic situation shaped demand trends in polishes in New Zealand in 2024, For the majority of the year, New Zealand was gripped by cost-of-living pressures as the country’s central bank fought high inflation and interest levels. As a consequence, consumers experienced reduced levels of discret ... Read More
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Home Insecticides in the Czech Republic
Home insecticides in Czech Republic benefitted from an overabundance of mosquitos in 2024. During the year, Czech Republic experienced a notable surge in mosquito populations, driven by an unusual combination of warm and wet weather that began in spring. Typically, mosquitoes are a seasonal issue co ... Read More
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Polishes in Australia
In 2024, polishes in Australia recorded declining volume and value sales across most segments. Several Australians turned to frugal habits to manage financial pressures, as highlighted by Euromonitor’s Voice of the Consumer: Lifestyles Survey. Around 50% actively sought bargains and prioritised mult ... Read More
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Polishes in the United Kingdom
Polishes experienced a steep decline in retail volume terms in the United Kingdom in 2024. Historically this category was in decline; however, the fall in sales in 2024 was steeper than in historic years. There was a universal decline across all product categories within polishes, with the biggest d ... Read More
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Polishes in Indonesia
Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ... Read More
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Polishes in Saudi Arabia
In 2024, polishes in Saudi Arabia benefitted from rising consumer interest in household maintenance and preservation. Local consumers are increasingly turning to floor polish as a practical solution to maintain and enhance the appearance of their flooring. These products not only provide a polished ... Read More
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Home Insecticides in Saudi Arabia
Home insecticides in Saudi Arabia saw electric insecticides suffering limited demand in 2024, with declines in both retail volume and current value sales. Electric insecticides available in the Saudi market primarily target mosquitoes; however, urban areas across the country experience minimal mosqu ... Read More
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Polishes in Spain
The polishes category in Spain witnessed a continued steady decline in 2024, influenced by evolving consumer preferences and simplified cleaning routines. Topline polishes have seen reductions in both retail volume and value, largely attributed to stabilised unit prices and waning demand. Metal poli ... Read More
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Polishes in Italy
Unlike most other areas of home care, sales of polishes failed to take off during the COVID-19 pandemic with consumers paying more attention to cleaning and sanitising their homes more than polishing. Although the pandemic is now over polishing is still considered a secondary chore compared to clean ... Read More
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Home Insecticides in Italy
Sales of home insecticides saw positive growth in current value terms in 2024, with electric insecticides holding the largest share of sales, followed by other home insecticides. The increasing frequency of high temperatures and periods of prolonged drought, followed by heavy showers, is believed to ... Read More
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Home Insecticides in Switzerland
In 2024, retail value sales of home insecticides grew by 1% in Switzerland, largely driven by the warm temperatures and an increase in outdoor activities, such as barbecuing, that encouraged higher demand. As is typical, sales of insecticides in Switzerland are highly seasonal, with the summer month ... Read More
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Polishes in Bolivia
As with other home care products, price increases had an impact on consumer behaviour in polished in Bolivia in 2024. This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, le ... Read More
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Home Insecticides in Algeria
Home insecticides registered moderate volume growth in Algeria in 2024. Home insecticides are largely purchased out of necessity, with overall demand also boosted by continuing population growth. In addition, with annual temperatures increasing due to climate change, this is increasing the insect po ... Read More
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Home Insecticides in Argentina
In 2024, home insecticides in Argentina witnessed retail value sales growth of 274%, while retail volume saw 7% growth. While most home care categories experienced sharp declines in volume sales, driven by reduced disposable income and high inflation, the home insecticides segment saw significant gr ... Read More
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Home Insecticides in Hungary
Home insecticides in Hungary experienced positive retail volume growth in 2024, with spray/aerosol formats remaining by far the largest product segment. Consumers continued to rely on these offerings for efficient insect control in their homes, valuing their high effectiveness, affordability, conven ... Read More
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Home Insecticides in Norway
Retail volume sales of home insecticides continue to decline in Norway during 2024. A growing number of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticea ... Read More
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