Category: General House & Home
General House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Morocco
Tissue and Hygiene in Morocco In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high inflation rates and the ... Read More
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Wipes in Finland
Wipes in Finland Despite being a mature product area, wipes in Finland continued to thrive in 2023, propelled by the enduring appeal of convenience. The price increase during the year prompted consumers to adopt a more discerning approach, carefully evaluating product offerings based on price and qu ... Read More
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Away-From-Home Tissue and Hygiene in Finland
Away-From-Home Tissue and Hygiene in Finland The cumulative turnover of foodservice wholesale in January to August 2023 witnessed a notable increase compared to the previous year. This uptick in foodservice turnover has been a significant driver behind the growth in away-from-home tissue sales in 20 ... Read More
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Retail Tissue in Greece
Retail Tissue in Greece In 2023, retail tissue in Greece saw a substantial uplift in retail value growth, driven by ongoing inflation. The retail price of tissue products saw significant hikes in 2022, which continued in 2023; the consequence of rising costs of raw material, energy prices, and incre ... Read More
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Wipes in Guatemala
Wipes in Guatemala Overall, wipes in Guatemala registered modest constant value growth, as retail prices continued to rise. In households, baby wipes have become versatile tools and are often use for various cleaning purposes. For baby care, trusted brands like Huggies and Pampers are the go-to choi ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Away-From-Home Tissue and Hygiene in Kenya The away-from-home tissue and hygiene category in Kenya is a promising area with much potential for growth. Current volume and value growth is driven by the urbanisation trend with more businesses and services operating in urban centres. Following the pande ... Read More
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Retail Tissue in Ireland
Retail Tissue in Ireland Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on household budgets. Retai ... Read More
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Away-From-Home Tissue and Hygiene in Greece
Away-From-Home Tissue and Hygiene in Greece In 2023, away-from-home tissue and hygiene recorded an uplift in value sales, while volume sales were challenged by rising prices. Horeca operators faced reduced profit margins in 2023; the result of price hikes in operating costs due to a rising in prices ... Read More
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Retail Tissue in Italy
Retail Tissue in Italy Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for manufacturers in light of global geopol ... Read More
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Retail Tissue in Morocco
Retail Tissue in Morocco In 2023, retail tissue categories recorded dynamic growth in Morocco, leading to double-digit retail value growth. A key driver of growth was the expanding consumer base. With per capita consumption of retail tissue in Morocco estimated at around 2kg, this is deemed low comp ... Read More
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Tissue and Hygiene in Hungary
Tissue and Hygiene in Hungary In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing habits in line with lo ... Read More
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Home Products Specialists in Italy
Home Products Specialists in Italy Home products specialists saw healthy growth in current value terms in 2023 albeit this was largely due to the impact of inflation rather than a significant increase in demand. Consumers continued to invest in their domestic spaces in 2023 with this trend being boo ... Read More
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Tissue and Hygiene in Italy
Tissue and Hygiene in Italy Tissue and hygiene continued to see healthy value growth in Italy in 2023, supported by inflationary pressures which have pushed up unit prices. Meanwhile, this same inflationary environment is causing price-sensitivity in consumers, thus, many people are progressively re ... Read More
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Retail Tissue in New Zealand
Retail Tissue in New Zealand In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for cleaning products. De ... Read More
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Away-From-Home Tissue and Hygiene in Ireland
Away-From-Home Tissue and Hygiene in Ireland Away-from-home tissue and hygiene in Ireland reported robust value growth in 2023, lifted in part by higher unit prices. Away-from-home tissue performed particularly well aided by strong demand for AFH wipers. Pandemic cleaning habits continue to persist ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Away-From-Home Tissue and Hygiene in the Netherlands Increased growth in the elderly population in 2023 continued to fuel growth of AFH tissue and hygiene value sales in the Netherlands as the elderly generally need significantly more care than younger people. This is true for both hospital care and ... Read More
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Wipes in Kenya
Wipes in Kenya Wipes are extremely underdeveloped in Kenya, with close to all sales generated by baby wipes. There are no visible sales of household products; in addition, the consumer base is limited to urban middle- and upper-income consumer bases with higher disposable incomes, who are willing to ... Read More
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Away-From-Home Tissue and Hygiene in Italy
Away-From-Home Tissue and Hygiene in Italy Trends in hospitals and the healthcare system in Italy have been influencing the performance of away-from-home (AFH) tissue and hygiene through 2023. In 2022, Italy faced an increase in hospitalisations for health issues other than those connected to COVID- ... Read More
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Home Insecticides in Kenya
Home Insecticides in Kenya There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving lifestyles, these consu ... Read More
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Tissue and Hygiene in Algeria
Tissue and Hygiene in Algeria Despite the fallout from the ongoing economic downturn and the Russia-Ukraine conflict, which led to high inflation, tissue and hygiene in Algeria performed well in 2023, recording healthy volume and current value growth in the year. This was supported by rising consume ... Read More
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Wipes in Greece
Wipes in Greece In 2023, wipes in Greece recorded a retail value decline, with retail volume declining in all areas apart from baby wipes. These declines were the result of higher price points and the rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Gr ... Read More
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Away-From-Home Tissue and Hygiene in New Zealand
Away-From-Home Tissue and Hygiene in New Zealand In 2023, New Zealand experienced the first year without COVID-19 restrictions since the pandemic's onset in 2020. The prolonged periods of lockdowns and restrictions from 2020 to 2022 had kept people at home more frequently, leading to a surge in dema ... Read More
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Retail Tissue in Kenya
Retail Tissue in Kenya In 2023, retail tissue in Kenya witnessed a significant slowdown in volume growth as rising prices of toilet paper weakened consumption. High inflation and pressures on household budgets created a challenging environment for the toilet paper category, especially in the premium ... Read More
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Retail Tissue in Algeria
Retail Tissue in Algeria Toilet paper remained the largest product area in terms of volume and value sales in retail tissue in Algeria in 2023, although paper towels and napkins are reaching a more significant size due to increased local production. In volume terms, overall retail tissue saw an impr ... Read More
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Home Products Specialists in New Zealand
Home Products Specialists in New Zealand Home products specialists in New Zealand recorded moderate retail current value growth due to high inflationary pressure on prices in 2023. Moreover, in real terms the category posted a decline. During the COVID-19 pandemic, closed borders and a relatively st ... Read More
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