Category: General House & Home
General House & Home market research reports by Euromonitor International
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Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
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Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
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Home Care in El Salvador
Home care sales experienced conservative growth in 2024, as despite a fall in inflation, consumers remained cautious in their spending. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensit ... Read More
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Home Insecticides in Japan
In 2024, home insecticides in Japan experienced a slight increase in retail current value terms, influenced by higher than average temperatures, and price adjustments by various manufacturers. According to the Japan Meteorological Agency, the summer months of June through August in 2024 recorded tem ... Read More
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Polishes in the Philippines
Polishes in the Philippines maintained slow and stable retail volume growth in 2024, along with current value growth which was positive, but far lower than in 2023, as price rises eased. The largest category, floor polish, saw growth under the average for overall polishes, due to maturity, and a lac ... Read More
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Polishes in Slovenia
The market for polishes in Slovenia maintained solid growth in current value terms in 2024, primarily driven by continued price increases. These price hikes have led to a shift towards more affordable alternatives, as consumers seek to manage household budgets and address the rising cost of living. ... Read More
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Home Insecticides in Lithuania
Home insecticides continued to perform well in Lithuania in 2024, having experienced a strong rebound in the previous year. Sales are highly sensitive to weather patterns, especially during warmer months when increased insect activity drives demand. While favourable weather in 2023 led to a surge in ... Read More
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Home Insecticides in Slovenia
The market for home insecticides in Slovenia was impacted by a two key factors in 2024. Firstly, favourable weather conditions, including a prolonged summer season with occasional heatwaves, led to an increase in the presence of flying and crawling insects, as well as rodents. This surge has directl ... Read More
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Home Insecticides in Serbia
In 2024, home insecticides witnessed robust volume growth in Serbia, with the hot summer weather stimulating insect breeding. Electric insecticides saw high product development with several new launches attracting consumers with more convenient and effective offerings. This is an extremely seasonal ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Home Insecticides in Vietnam
During the review period, home insecticides in Vietnam experienced continuous steady retail volume and current value growth rates, and increases continued across all categories in 2024, primarily due to heightened consumer awareness of mosquito-borne diseases. Vietnam has a tropical climate, charact ... Read More
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Home Insecticides in Singapore
In a cross-category trend, developments in home insecticides in Singapore in 2024 were also driven by consumers’ demand for eco-friendly and non-toxic solutions. Indeed, consumers are increasingly concerned about the impact of traditional insecticides on health and the environment. This has led to a ... Read More
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Polishes in Singapore
Polishes remained a fairly uninteresting category in Singapore in 2024, with shoe polish and furniture polish being the only relevant products. Notably, sales of shoe polish are cited to be largely supported by military demand, with a lesser impetus coming from the resurgence of consumer mobility an ... Read More
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Home Insecticides in Poland
Home insecticides saw retail value sales rise in current terms in Poland in 2024. Rising temperatures and prolonged periods of warm weather have led to extended seasons for invertebrate populations such as flies and mosquitoes. This has driven demand for home insecticides over a longer period. Eurom ... Read More
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Polishes in Poland
Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ... Read More
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Polishes in Ukraine
The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ... Read More
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Home Insecticides in Ukraine
In 2024, the home insecticide market in Ukraine experienced notable growth in retail volume terms. Insecticide coils have become popular with military personnel and individuals in field conditions, where access to electricity is unreliable. These products, which are portable and can be used in a var ... Read More
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Polishes in Turkey
In 2024, retail value sales grew by 57% in polishes in Turkey. However, all categories recorded a decline in retail volume sales. This downturn was most noticeable in the floor and furniture polish segments, as consumers increasingly favoured modern furniture and laminated floors, which do not requi ... Read More
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Home Insecticides in Thailand
Home insecticides in Thailand saw low retail volume growth in 2024, along with stronger current value growth. Continued growth was driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with pests, as they try to avoid illness ... Read More
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Home Insecticides in Dominican Republic
The market for household insecticides in the Dominican Republic showed modest growth in retail volume terms in 2024, with such products being purchased mainly by middle- and high-income demographics. Among lower-income consumers, these offerings tend to be perceived as non-essential and hence are no ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ... Read More
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Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
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Home Insecticides in Latvia
Home insecticides witnessed a stable performance in Latvia over 2024. Demand was much lower than in 2023 when the warm summer gave rise to higher levels of insect breeding. By contrast the summer of 2024 was long, but temperatures were too hot for the optimum conditions for breeding insects. With fe ... Read More
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