Category: Fragrances
Fragrances market research reports by Euromonitor International
-
Fragrances in Serbia
Fragrances in Serbia There was a slight shift towards lower mass segments in mass fragrances due to growing price sensitivity in 2022. Mid-priced mass fragrances experienced a decline, while semi-selective fragrances (priced between EUR25-40) or high-priced mass fragrances, such as Antonio Banderas ... Read More
-
Fragrances in Uruguay
Fragrances in Uruguay Fragrances enjoyed a second year of retail volume growth in 2022, with current value sales achieving strong double-digit increases. Much of this growth is linked to strong performance in premium fragrances, reflecting the global trend towards premiumisation seen in many beauty ... Read More
-
Mass Beauty and Personal Care in Serbia
Mass Beauty and Personal Care in Serbia At the start of 2022, consumer spending increased as many resumed their pre-COVID-19 lifestyles. However, in the second half of the year, many consumers became more cost-conscious due to rising prices and decreased disposable income. As a result, some consumer ... Read More
-
Mass Beauty and Personal Care in Uruguay
Mass Beauty and Personal Care in Uruguay Uruguayans became more price sensitive in 2022, as the inflation rate rose further above average levels and the cost of living put a further squeeze on household budgets. As a consequence, consumers have become highly responsive to discounts in the modern cha ... Read More
-
Fragrances in Egypt
Fragrances in Egypt Premium fragrances brands are often not available in the Egyptian market. People tend to always buy such products from abroad as they are either too expensive in Egypt or not available at all. Since the devaluation of the Egyptian currency, importing products from abroad has beco ... Read More
-
Fragrances in South Africa
Fragrances in South Africa In 2022, South Africa suffered significant financial adversity, with the country experiencing multiple power cuts a day, and an increasing cost of living within the country, making it relatively difficult for most consumers to survive. For many people, their main prioritie ... Read More
-
Fragrances in the United Arab Emirates
Fragrances in the United Arab Emirates Value sales of fragrances received a boost in 2022 from consumers’ growing preference for more expensive options. Many local consumers are willing to invest in premium fragrances as a way to make a statement about their personal style and sophistication. In add ... Read More
-
Mass Beauty and Personal Care in the United Arab Emirates
Mass Beauty and Personal Care in the United Arab Emirates Mass beauty and personal care brands are incorporating innovative ingredients such as vitamin C, hyaluronic acid, and algae into their products to attract consumers’ attention and to essentially justify higher price points. These ingredients ... Read More
-
Fragrances in Latvia
Fragrances in Latvia The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of fragrances in 2022, constant value sales fell significantly a ... Read More
-
Fragrances in Kazakhstan
Fragrances in Kazakhstan Premium fragrances achieved the fastest retail volume and current value growth in 2022 for the second consecutive year. The country’s young population and improvements in living standards have contributed to this. Euromonitor International's Fragrances in Kazakhstan report o ... Read More
-
Fragrances in Estonia
Fragrances in Estonia Fragrances were negatively impacted by pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually opening up and people wanting to prese ... Read More
-
Fragrances in Poland
Fragrances in Poland The premiumisation trend was strongly visible in fragrances in 2022. Both, men’s and women’s variants of premium fragrances grew faster than their mass equivalents. Polish consumers choose expressive fragrances that emphasise their personalities. The resumption in society and re ... Read More
-
Fragrances in Romania
Fragrances in Romania Mass fragrances continued to register declining demand in Romania during 2022, although volume sales declines during the year were more moderate than what was recorded in the category during 2020 and 2021, when the impact of the COVID-19 pandemic put substantial pressure on dem ... Read More
-
Mass Beauty and Personal Care in Poland
Mass Beauty and Personal Care in Poland Mass beauty and personal care is particularly strong in skin care thanks to the highly developed category of mass facial care. Interest in products containing natural ingredients was noticeable with producers eager to emphasise the high natural content or vega ... Read More
-
Fragrances in Georgia
Fragrances in Georgia A return to social occasions and events drove retail volume sales of fragrances in 2022, encouraging consumption as consumers spent more time outside of the household, around friends and colleagues. The increasing number of tourists in 2022 also stimulated retail volume sales, ... Read More
-
Fragrances in Nigeria
Fragrances in Nigeria Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly in 2020 when a poor economy ... Read More
-
Mass Beauty and Personal Care in Morocco
Mass Beauty and Personal Care in Morocco Mass fragrances registered a particularly strong performance as sales rebounded robustly over the course of 2022. The main driver of growth in the category is that many consumers are reverting to their pre-pandemic lifestyle habits and this has meant higher d ... Read More
-
Fragrances in Costa Rica
Fragrances in Costa Rica With consumers no longer wearing masks in 2022, returning to their old social habits, kissing each other on the cheek when greeting, they want to present themselves well and smell good. This is driving healthy current value and volume growth in fragrances in the year. Fragra ... Read More
-
Fragrances in Ecuador
Fragrances in Ecuador In 2022, the fragrance category witnessed a strong rebound in sales after a sizeable decline following the pandemic. The first few months of the year were affected by the omicron variant, but after these restrictions were abolished and social gatherings/events were able to resu ... Read More
-
Fragrances in Morocco
Fragrances in Morocco The economic crisis that Morocco continues to face had a significant negative impact on demand for fragrances over the course of 2022 as consumers curbed all non-essential spending amidst high inflation and a significant increase in the cost of living. In particular, premium br ... Read More
-
Fragrances in Italy
Fragrances in Italy Fragrances continued to show a dynamic performance in Italy in 2022 after having already returned to pre-pandemic levels in the previous year. The category continued to grow thanks to Italian consumers feeling keener to socialise as the immediate threat from COVID-19 was perceive ... Read More
-
Fragrances in France
Fragrances in France Fragrances saw excellent value growth in 2022, with volume notably slower and expected to continue to decline. This positive performance is very much driven by sales of premium fragrances, with mass fragrances remaining in a slump in both value and volume terms. This situation i ... Read More
-
Mass Beauty and Personal Care in Italy
Mass Beauty and Personal Care in Italy Mass beauty and personal care enjoyed mid-single digit growth in 2022, a stronger performance than in the previous year. Sales had already returned to pre-pandemic levels in 2021, faster than premium products (which only reached 2019 levels in 2022) because the ... Read More
-
Mass Beauty and Personal Care in France
Mass Beauty and Personal Care in France Mass beauty and personal care fared quite well in 2022, thanks to an upwards trend due to the post-pandemic recovery period, alongside inflationary pressures supporting value growth. Positive sales factors include the heat wave in France in 2022, which boosted ... Read More
-
Fragrances in Indonesia
Fragrances in Indonesia Fragrances in Indonesia started to regain momentum in 2022. Fragrances is a small category in Indonesia, compared with other Asian markets like Thailand and South Korea. However, the category has started to show signs of recovery from the slump in demand due to the Coronaviru ... Read More
Research Assistance
