Category: Fragrances
Fragrances market research reports by Euromonitor International
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Mass Beauty and Personal Care in Germany
Mass Beauty and Personal Care in Germany Mass beauty and personal care fared quite well in 2022, with rising sales in retail current value terms due to recovery in the post-pandemic period, alongside inflationary pressures supporting value growth. Positive factors driving sales included the revival ... Read More
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Beauty and Personal Care in Germany
Beauty and Personal Care in Germany Beauty and personal care experienced dynamic current value growth in Germany in 2022, with sales rebounding, and indeed far exceeding, the 2019 level. This was partly driven by soaring inflation, which resulted in strong price rises for consumer goods, and partly ... Read More
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Fragrances in Germany
Fragrances in Germany After two years of decline in 2020 and 2021, fragrances was the most dynamic category across beauty and personal care in retail current value terms in 2022, with sales seeing exceptional growth, rising to above the pre-COVID-19 level, seen in 2019. The removal of pandemic-relat ... Read More
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Fragrances in Cameroon
Fragrances in Cameroon From modern grocery retailers to small local grocers, imported fragrances continue to dominate shelves. Despite the entry of more “Made in Cameroon” brands in the market such as Chouquette, Les Essences Bantu, Mboa, Extraits, Parfums Bonheur and existing brands such as Bio Rom ... Read More
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Fragrances in Kenya
Fragrances in Kenya The growing interest in grooming, which has resulted in more spending on beauty and personal care products, is what fuels sales of fragrances in Kenya. This is true for the majority of Kenyans, as the fragrance industry flourishes in the nation, particularly in Nairobi's Central ... Read More
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Fragrances in Mexico
Fragrances in Mexico Having seen a dramatic decline in sales in 2020, fragrances saw a significant recovery during 2021, albeit volume sales remained well below pre-pandemic levels. Along with colour cosmetics, fragrances was one of the categories most negatively impacted by COVID-19 pandemic in Mex ... Read More
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Mass Beauty and Personal Care in Mexico
Mass Beauty and Personal Care in Mexico The leading player in mass beauty and personal care (at GBO level), L'Oréal Groupe, exemplifies these strategies in Mexico, with it gaining significant share in the market in 2022. The company was a key growth driver for mass colour cosmetics in 2022, boosted ... Read More
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Beauty and Personal Care in Cameroon
Beauty and Personal Care in Cameroon The beauty and personal care market in Cameroon has great economic potential. However, some sectors, such as colour cosmetics are still heavily characterised by imported products. Imports of colour cosmetics and skin care products in volume terms increased signif ... Read More
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Fragrances in Austria
Fragrances in Austria Overall, fragrances recorded mid-single digit retail current value sales growth in 2022. This performance was supported by a marginal recovery in the demand for premium fragrances, as a result of a return to more regular usage and purchasing patterns. As the threat of Coronavir ... Read More
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Mass Beauty and Personal Care in Austria
Mass Beauty and Personal Care in Austria Mass beauty and personal care continued to account for the vast majority of overall beauty and personal care retail value and volume sales in 2022. Mass beauty and personal care recorded strong growth in retail current value terms, albeit boosted by high infl ... Read More
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Mass Beauty and Personal Care in Cameroon
Mass Beauty and Personal Care in Cameroon The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to boost the ... Read More
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Fragrances in Australia
Fragrances in Australia Overall demand for fragrances in Australia recovered to pre-pandemic levels in 2022. This performance was driven by multiple factors, including self-care and indulgence driving up demand for premium fragrances. Online channels were key in supporting the growth of fragrances i ... Read More
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Fragrances in Hong Kong, China
Fragrances in Hong Kong, China Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The ""lipstick effect"" encouraged consumers to occasionally purchase affordable premium beauty items, including fragrance ... Read More
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Fragrances in the US
Fragrances in the US While the momentum has slowed following the very strong rebound seen in fragrances in 2021, consumers’ investment in the emotional power of fragrances enabled this category to continue recording positive value growth in 2022. Some of the moderation in 2022’s domestic consumption ... Read More
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Fragrances in North Macedonia
Fragrances in North Macedonia Consumer demand for fragrances has demonstrated stability and improvement, driven by a shift among certain consumers away from deodorants and towards mass fragrance brands. These mass fragrance brands account for a significant portion of sales within the category, contr ... Read More
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Fragrances in Uzbekistan
Fragrances in Uzbekistan Fragrances continues to show recovery in volume terms, with value boosted by price increases. Fragrances suffered during the era of the pandemic but started to return to more balanced sales patterns as consumers returned to sociable out-of-home lifestyles, thus they began to ... Read More
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Fragrances in Pakistan
Fragrances in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from t ... Read More
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Mass Beauty and Personal Care in Uzbekistan
Mass Beauty and Personal Care in Uzbekistan Uzbekistan is not a wealthy country and the ongoing economic instability, on a global level, is leading consumers in the county to become increasingly price-sensitive. In turn, this is benefiting sales in mass beauty and personal care over premium options. ... Read More
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Fragrances in Slovenia
Fragrances in Slovenia Fragrances was one of the fastest growing categories in the Slovenian beauty and personal care market in 2022 as it continued its recovery from the shock of the COVID-19 crisis, when the lack of social contact markedly reduced the occasions for wearing such products. In 2022, ... Read More
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Beauty and Personal Care in Uzbekistan
Beauty and Personal Care in Uzbekistan Beauty and personal care in Uzbekistan was starting to cover from the impacts of the COVID-19 pandemic when, in 2022, the industry faced new challenges due to skyrocketing global inflation and geopolitical conflicts. These factors led to rising costs for manufa ... Read More
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Mass Beauty and Personal Care in Pakistan
Mass Beauty and Personal Care in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy cri ... Read More
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Fragrances in Lithuania
Fragrances in Lithuania A notable decline was recorded in fragrances during the COVID-19 pandemic, with social distancing and home seclusion creating far fewer opportunities for consumers to wear fragrances. As these products are usually applied when going to work, socialising or attending special e ... Read More
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Mass Beauty and Personal Care in Tunisia
Mass Beauty and Personal Care in Tunisia Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported ones. In ... Read More
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Fragrances in Tunisia
Fragrances in Tunisia During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given that fragrances tend to be wor ... Read More
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Beauty and Personal Care in Serbia
Beauty and Personal Care in Serbia The return of Serbians to their pre-COVID-19 lifestyles positively impacted beauty and personal care‘s performance, due to increased occasions for product use. As such, sun care, fragrances, colour cosmetics, and skin care recorded the highest value sales growth. H ... Read More
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