Category: Fragrances
Fragrances market research reports by Euromonitor International
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South Africa Fragrances
Fragrances in South Africa Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care products. Fragrances are ... Read More
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Nigeria Fragrances
Nigeria Fragrances The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing power under severe pressure. Rises ... Read More
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United Kingdom Fragrances
United Kingdom Fragrances Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby driving up the average un ... Read More
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Romania Fragrances
Romania Fragrances In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer items being purchased per shopping ... Read More
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Poland Fragrances
Poland Fragrances Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction and indulgence, there was a newfo ... Read More
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Uzbekistan Fragrances
Uzbekistan Fragrances In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the fragrances category demonst ... Read More
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Kenya Fragrances
Kenya Fragrances Fragrances in Kenya recorded steady, though low, volume growth in 2023, with sales supported by heightened consumer awareness of grooming, as well as by increased incomes. However, inflation has led local consumers to shift from premium to budget-friendly mass fragrances that still ... Read More
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Australia Fragrances
Australia Fragrances Fragrances in Australia experienced a notable upsurge in demand throughout 2023, building upon the recovery observed the previous year. This growth trend was largely driven by pent-up demand resulting from the pandemic, as social activities resumed. Consumer perfume usage has re ... Read More
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US Fragrances
US Fragrances Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass fragrances. However, this was not the case ... Read More
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Slovenia Fragrances
Slovenia Fragrances In 2023, the ongoing return to socialising outside the home both at work/school and whilst doing activities had a positive impact on the performance of fragrances in Slovenia. Fragrances are considered an essential accessory by Slovenians, and the increased time spent going out c ... Read More
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Indonesia Fragrances
Indonesia Fragrances Fragrances in Indonesia saw a relatively weak performance in 2023, in both current value and volume terms. Compared with other Asian markets like Thailand and South Korea, sales remain low, with many other alternatives to fragrances competing indirectly with these products. For ... Read More
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Pakistan Fragrances
Pakistan Fragrances In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there are optimistic signs of recove ... Read More
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Uruguay Fragrances
Uruguay Fragrances Fragrances continued to record positive volume growth in 2023 as the return to pre-pandemic lifestyles meant that there was more need for local people to wear fragrances amidst a return to working and socialising outside of the home on a daily basis. Although volume growth is slow ... Read More
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North Macedonia Fragrances
North Macedonia Fragrances Overall , it was a muted picture for fragrances in North Macedonia in 2023, with both constant value sales and overall volume sales falling. Continuing high inflation and population decline dampened value sales. Premium outperformed mass, with volume sales increasing. Ther ... Read More
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Lithuania Fragrances
Lithuania Fragrances In 2023, sales demonstrated another outstanding year in Lithuania with strong double-digit retail value growth and strong retail volume growth in all areas, bar men's mass fragrances and mass fragrance sets/kits. Euromonitor International's Fragrances in Lithuania report offers ... Read More
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Serbia Fragrances
Serbia Fragrances Fragrances in Serbia in 2023 showcased stable performance but encountered notable challenges. A significant development was observed with drugstore chains like Dm introducing low-cost fragrances within their product offerings. Similarly, the drugstore chain Lilly commenced direct i ... Read More
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Latvia Fragrances
Latvia Fragrances Fragrances in Latvia registered a much slower performance in 2023 compared to previous years. Although fragrances are considered a staple item for the majority of consumers, demand weakened for several reasons. Economic uncertainty remained strong in Latvia compared to the Baltic r ... Read More
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Georgia Fragrances
Georgia Fragrances It was a positive year for fragrances in Georgia in 2023, with similar healthy volume growth both for premium and mass fragrances, though volume growth was lower than the previous year. Price sensitive consumers, especially in the mass segment, opted for small sizes. Women’s fragr ... Read More
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Kazakhstan Fragrances
Kazakhstan Fragrances Fragrances in Kazakhstan witnessed a shift towards premium fragrances in 2023. This product area experienced the fastest growth in both volume and value terms during the year. This trend can be attributed to several factors, including a younger, aspirational population with ris ... Read More
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Denmark Fragrances
Denmark Fragrances Fragrances in Denmark witnessed another difficult year in 2023 following the noticeable decrease in sales during the previous year. Sales of fragrances had surged in 2021 when consumers returned to socialising post-pandemic, so demand patterns are still normalising in 2023. Curren ... Read More
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Malaysia Fragrances
Malaysia Fragrances Fragrances in Malaysia saw rapid and robust volume and current value growth in 2023. During the pandemic years many players within premium fragrances focused on their existing product lines, with the lack of demand discouraging investment in new product development. Some players ... Read More
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Egypt Fragrances
Egypt Fragrances Fragrances registered strong current value growth in Egypt in 2023, while sales volumes fell due to the huge increases in prices seen towards the end of the review period. These huge price increases occurred for several reasons. Most fragrances are imported and the devaluation of th ... Read More
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Costa Rica Fragrances
Costa Rica Fragrances The premium segment continued to outperform its mass counterpart in volume and current value growth terms in fragrances in Costa Rica in 2023. While this was mainly because sales in the former were increasing from a much lower base, premium brands were also the chief beneficiar ... Read More
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Estonia Fragrances
Estonia Fragrances In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording the deepest retail volume decline. ... Read More
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Estonia Beauty and Personal Care
Estonia Beauty and Personal Care In 2023, the beauty and personal care landscape in Estonia recorded positive retail value growth, somewhat driven by increased price points. However, inflation was not as high as in 2022, which led retail volume growth in areas such as skin care, colour cosmetics, an ... Read More
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