Category: Deodorant
Deodorant market research reports by Euromonitor International
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Deodorants in Latvia
Deodorants in Latvia Deodorants were one of the stronger performers among beauty and personal care products in 2022. In spite of high inflation, caused by the energy crisis stemming from the war in Ukraine, deodorants registered both healthy constant value and volume growth. With society fully opene ... Read More
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Deodorants in the United Arab Emirates
Deodorants in the United Arab Emirates As local consumers become increasingly conscious of the ingredients contained in their personal care products, the demand for natural deodorants is rising due to the perceived benefits they offer. Advertising campaigns in local and regional media which highligh ... Read More
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Deodorants in Kazakhstan
Deodorants in Kazakhstan Despite the dynamic rise in retail prices, deodorants witnessed stronger retail volume in 2022, as this product is considered indispensable to personal hygiene. The upswing in performance was also driven by consumers spending more time outside the home and in the company of ... Read More
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Deodorants in Estonia
Deodorants in Estonia Sales of deodorants registered strong growth in 2022 as consumers returned to their social and professional lives, and participated in activities such as sport. Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of ti ... Read More
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Deodorants in Georgia
Deodorants in Georgia As concern surrounding COVID-19 reduces, a return to pre-pandemic lifestyles encouraged Georgians to spend more time outside of the home. The rising focus on health and wellness following the pandemic has further encouraged consumers to take part in sports and exercise. These f ... Read More
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Deodorants in Poland
Deodorants in Poland Deodorant sprays is the leading format and one that experienced modest growth in 2022 in volume terms. Deodorant sprays is characterised by a wide range of offerings. Fresh fragrances remain the most popular, being associated with a long-lasting feeling of cleanliness and with p ... Read More
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Deodorants in Romania
Deodorants in Romania One of the most important trends in deodorants in 2022 was the increasing preference for larger packs among the Romanian population. This shift in consumer preferences was largely due to the pressure that came on household incomes during the year due to high inflation, with the ... Read More
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Deodorants in Nigeria
Deodorants in Nigeria The performance of deodorants in 2022 was impacted by poor economic conditions and rising price points due to the depreciation of the local currency. As such, retail volume growth suffered during the year. However, current retail value growth was strong, due to the steep rise i ... Read More
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Deodorants in Ecuador
Deodorants in Ecuador Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in 2022, deodorant use shifted back ... Read More
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Deodorants in Morocco
Deodorants in Morocco One of the few positive outcomes of the COVID-19 pandemic for sales of deodorants was that many local consumers are now paying more attention to their personal hygiene routines. In particular, young men are becoming much more conscious about body odour. The extremely hot weathe ... Read More
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Deodorants in Costa Rica
Deodorants in Costa Rica Considered an essential product, deodorants record further growth in 2022; however, brand loyalty is waning as consumers look to economise due to the difficult economic climate and high inflation in Costa Rica. To encourage consumption, some deodorants manufacturers have res ... Read More
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Deodorants in Italy
Deodorants in Italy In 2022, deodorants were buoyant in Italy, showing high single-digit growth in current value terms. Consumer demand was boosted by the high temperatures recorded in the country and the end of the state of emergency linked to COVID-19, which led Italian consumers to return to goin ... Read More
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Deodorants in France
Deodorants in France Deodorants saw a positive year in 2022, with good sales in both value and volume terms. Indeed, the summer of 2022 was hot in France, which led to heightened demand in addition to value being pushed up by inflationary pressures. This positive growth is compared to negative figur ... Read More
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Deodorants in Malaysia
Deodorants in Malaysia Deodorant sprays was the most dynamic category in deodorants in current value terms in 2022 with this format increasingly becoming the preferred option of a growing number of Malaysians. Many brands of deodorant sprays have been repositioning their products as body sprays, pre ... Read More
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Deodorants in Indonesia
Deodorants in Indonesia The positive overall performance of the category towards the end of the review period was underpinned by the gradual resumption of out-of-home activities as the threat of Coronavirus (COVID-19) and related restrictions eased. Deodorants is considered as a category that develo ... Read More
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Deodorants in Denmark
Deodorants in Denmark Deodorants continued to see solid current value growth in 2022 as life in Denmark returned to greater normality following the COVID-19 pandemic. As consumers again spent more time socialising, going to work and visiting the gym, deodorant usage remained strong. With inflation r ... Read More
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Deodorants in the United Kingdom
Deodorants in the United Kingdom After two years of pandemic-driven decline, in 2022 all deodorants categories except deodorant wipes returned to growth in both volume and current value terms, as consumers went back to their normal social lives, and also travelled more. Deodorant sprays experienced ... Read More
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Voice of the Consumer: Beauty Survey 2022 Key Highlights
Voice of the Consumer: Beauty Survey 2022 Key Highlights This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Beauty Survey, including the everyday transportation habits and attitudes of global consumers. Euromonitor International's Voice of the Consum ... Read More
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