Category: Deodorant
Deodorant market research reports by Euromonitor International
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Deodorants in Saudi Arabia
Deodorants in Saudi Arabia With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers returned to the workplace ... Read More
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Deodorants in Finland
Deodorants in Finland While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving consumer preference for val ... Read More
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Deodorants in Colombia
Deodorants in Colombia Value sales of deodorants showed single-digit growth in current value terms in Colombia in 2023 driven by the high temperatures recorded in the country and unit price increases, which were mainly the result of the growth in retail prices linked to the higher costs of productio ... Read More
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Deodorants in Belgium
Deodorants in Belgium Despite price increases and the squeeze on consumer budgets, demand for deodorants in Belgium remained steady with only a marginal decline in volume sales in 2023. Moreover, deodorants witnessed a relatively better performance in volume terms than many other beauty and personal ... Read More
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Deodorants in Brazil
Deodorants in Brazil The predominantly hot weather and the great cultural importance attributed to personal hygiene and fragrance drove the consumption of deodorants in Brazil in 2022, which is the second largest global market for the category. Concern with personal image and health encourage many B ... Read More
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Deodorants in India
Deodorants in India The lifting of COVID-19 restrictions, the resumption of regular scheduled international flights, and the release of pent-up travel demand from the pandemic years led to a surge in travel trips in India in 2022, which in turn accelerated the growth of deodorants, as the frequency ... Read More
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Deodorants in Germany
Deodorants in Germany Deodorants saw growth in 2022, with good sales growth in both retail current value terms (all formats) and retail volume terms (deodorant sprays and roll-ons only). Indeed, the summer of 2022 was hot in Germany, which led to higher overall volume demand; in addition, value sale ... Read More
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Deodorants in Kenya
Deodorants in Kenya The performance in deodorants in Kenya is driven by growth in the urban population and rising incomes among Kenya’s burgeoning middle-class population, as these consumers audiences are those who tend to pay the greatest attention to their personal care and grooming routines. The ... Read More
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Beauty and Personal Care in Austria
Beauty and Personal Care in Austria Overall, beauty and personal care continued to recover from the effects of the Coronavirus (COVID-19) crisis. Beauty and personal care was shaped by the return of the demand for most types of beauty and personal care, in particular for products that suffered due t ... Read More
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Deodorants in Austria
Deodorants in Austria Retail volume and current value sales of deodorants suffered during the Coronavirus (COVID-19) pandemic due to the shift to home office and generally spending more time at home in accordance with lockdowns. As COVID-19 regulations were relaxed as the threat of the pandemic slow ... Read More
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Deodorants in Cameroon
Deodorants in Cameroon The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus inevitable. Cameroonians are consta ... Read More
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Deodorants in Mexico
Deodorants in Mexico Traditionally, brands have focused their marketing on TV spots that emphasise the ability of their deodorants to keep consumers fresh, while also helping to make them more attractive. For example, Axe is a brand that has found success by focusing on the potential of its deodoran ... Read More
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Deodorants in Australia
Deodorants in Australia Deodorants in Australia is a highly mature category. Consumer demand, convenience, the warm climate of Australia and greater mobility outside of the home drove sales of deodorants in 2022, with grooming regimes largely driven by lifestyles and the local environment. According ... Read More
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Deodorants in Hong Kong, China
Deodorants in Hong Kong, China Deodorant sprays continued to drive sales of deodorants in Hong Kong at the end of the review period, recording the highest growth rates in both retail volume and value terms in 2022. This is largely due to the perception among local consumers that deodorant sprays are ... Read More
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Deodorants in the US
Deodorants in the US Following in the footsteps of a successful COVID-19 recovery year in 2021, deodorants sales continued to record strong current value growth in 2022. The normalisation of in-person engagements expanded in-office work capacities and allowed face-to-face interactions to regain norm ... Read More
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Deodorants in Slovenia
Deodorants in Slovenia Deodorants maintained growth at a steady pace in 2022, with the roll-on and spray formats driving the category’s growth. Sprays are still amongst the cheapest deodorants available and there is a wide range of offerings. However, roll-ons are increasingly winning shelf space in ... Read More
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Deodorants in Pakistan
Deodorants in Pakistan While in 2022 Pakistan largely put the disruptions caused by the pandemic behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling double-digit inflation, partly caused by the energy crisis stemming from t ... Read More
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Deodorants in North Macedonia
Deodorants in North Macedonia In 2022, the deodorants category experienced double-digit percentage retail value growth as unit prices increased in alignment with the official inflation rate. However, a closer analysis of the volume growth reveals a decline in deodorants sales across all product rang ... Read More
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Deodorants in Uzbekistan
Deodorants in Uzbekistan Deodorants is seeing small volume growth and strong value growth, having recovered from a negative-figure sales slump in recent years. The COVID-19 quarantine period is one of the factors contributing to the slump, as are the supply chain disruptions seen over this time. Ind ... Read More
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Deodorants in Uruguay
Deodorants in Uruguay In 2022, deodorants suffered a moderate decrease in retail volume sales, caused by the large price difference between products sold in Uruguay and Argentina. Many Uruguayans cross the border to purchase deodorants at cheaper prices in Argentina. In fact, the price differential ... Read More
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Deodorants in Serbia
Deodorants in Serbia Traditional deodorants is experiencing slight demand due to consumers purchasing it less frequently. Conversely, antiperspirants, which forms part of deodorants, are generally more popular than classic deodorants, which drove healthy value sales growth in 2022. Serbians generall ... Read More
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Deodorants in Tunisia
Deodorants in Tunisia Sales of deodorants in Tunisia are generally supported by lower-income consumers who use these products not only as deodorants or antiperspirants but also as a substitute for fragrances. This is especially the case for deodorant sprays, which are often selected as less expensiv ... Read More
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Deodorants in Lithuania
Deodorants in Lithuania In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried less about their body odour d ... Read More
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Deodorants in Egypt
Deodorants in Egypt Consumers with high incomes tend to remain loyal to certain brands even in the midst of a challenging economic environment, as they have become used to the product and they do not like to change it. However, in 2022, lower-income consumers who were facing financial difficulties w ... Read More
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Deodorants in South Africa
Deodorants in South Africa With South Africa experiencing economic difficulties, consumers made calculated decisions about the way in which they spent their money in 2022. Many had less disposable income in this year, and therefore they prioritised spending on essentials, including food, electricity ... Read More
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