Category: Deodorant
Deodorant market research reports by Euromonitor International
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Deodorants in Dominican Republic
Deodorants in Dominican Republic Deodorants are widely used by the population in Dominican Republic, where it is considered a necessity regardless of income group. Despite the price increases in recent years, demand has proved resilient with retail volume sales continuing to rise in 2023. The catego ... Read More
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Deodorants in Greece
Deodorants in Greece 2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound tourism levels, post-pandemic. ... Read More
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Deodorants in Sweden
Deodorants in Sweden Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product, often purchased routinely during ... Read More
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Deodorants in Bolivia
Deodorants in Bolivia There was a significant fall in volume sales of deodorants in Bolivia in 2023. With inflation rates continuing to rise, especially for imports, and with deodorants being predominantly imported, this dampened volume sales. As such, consumers increasingly looked to buy illicit su ... Read More
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Deodorants in Portugal
Deodorants in Portugal In 2023, deodorants in Portugal registered positive retail value and volume growth, with high penetration levels nationwide. However, with consumers already using deodorants as part of their everyday hygiene routine, this limited growth opportunities in 2023. However, long-ter ... Read More
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Beauty and Personal Care in Slovakia
Beauty and Personal Care in Slovakia Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant headwinds from the w ... Read More
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Deodorants in Norway
Deodorants in Norway Deodorants in Norway continued to grapple with a high degree of market maturity in 2023. Despite a return to social activities and exercise routines, deodorant sales have not seen a corresponding rise. This can be attributed to several factors. Firstly, Norwegians generally pref ... Read More
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Deodorants in Algeria
Deodorants in Algeria Like most areas of the beauty and personal care market, deodorants saw growth in total volume and current value sales dip in 2023 as persistent inflationary pressures continued to fuel price hikes and erode purchasing power in Algeria. However, the category’s exposure to the co ... Read More
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Deodorants in the Czech Republic
Deodorants in the Czech Republic Deodorants saw current value growth in the Czech Republic in 2023. This modest value growth achieved in 2023 can be mostly attributed to rising prices rather than increasing demand. Deodorant sticks is amongst the most mature categories in deodorants, offering conven ... Read More
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Deodorants in the Netherlands
Deodorants in the Netherlands In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus (COVID-19) crisis. Howe ... Read More
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Deodorants in Vietnam
Deodorants in Vietnam Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat body odour became more freq ... Read More
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Beauty and Personal Care in Norway
Beauty and Personal Care in Norway Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest compared to the s ... Read More
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Deodorants in the Philippines
Deodorants in the Philippines Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained greater attention, due ... Read More
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Deodorants in Slovakia
Deodorants in Slovakia Deodorants in Slovakia recorded only modest current value growth in 2023 as consumers frequently traded down to cheaper brands and private label. Retail volume sales remained negative with the exception of deodorant creams, which saw only marginal growth. In 2023, volume sales ... Read More
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Deodorants in Hungary
Deodorants in Hungary Hungary played host to the world’s first deodorant refilling stations in 2023. These new refill stations are designed to offer a more sustainable solution in the deodorants market. These stations work with Rossmann’s Isana private label line of deodorant sprays, and each produc ... Read More
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Deodorants in China
Deodorants in China In 2023, deodorants in China exhibited a modest recovery, after recording a decline in 2022 during the pandemic outbreaks, although sales did not return to the 2021 level. Leading players such as Nivea (Beiersdorf) and Unilever continued to face sluggish performances, largely inf ... Read More
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Deodorants in Singapore
Deodorants in Singapore In Singapore, where the tropical climate often leads to high humidity, the use of deodorants has become a necessity for many. In 2023, deodorants experienced robust current value growth in Singapore, in the high single digits, finally retuning the category to the pre-pandemic ... Read More
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Deodorants in Ireland
Deodorants in Ireland Following a strong performance in 2022, deodorants in Ireland continued to record positive retail value and volume sales in 2023. While price increases supported strength in retail value, volume sales remained positive in deodorant creams, pumps, roll-ons and sprays, with deodo ... Read More
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Deodorants in Bulgaria
Deodorants in Bulgaria The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased their prices significantly ... Read More
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Deodorants in Spain
Deodorants in Spain Deodorants continued to perform well in Spain in 2023, in both value and volume terms. While value is supported by high unit prices due to inflationary pressures, volume is also robust thanks to baseline demand. That said, we should note that deodorants is a category in which con ... Read More
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Deodorants in South Korea
Deodorants in South Korea Deodorants maintained solid current value growth in South Korea in 2023. Deodorant sprays continued to dominate deodorants, and also outpaced deodorant roll-ons, sticks and wipes in terms of value growth in 2023. Consumers prefer deodorant sprays for their convenience, and ... Read More
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Deodorants in Japan
Deodorants in Japan Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased awareness of the need to smell good ... Read More
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Deodorants in New Zealand
Deodorants in New Zealand In 2023, retail value sales of deodorants in New Zealand registered stable growth, while volume sales declined. According to Stats NZ, the cost of living for an average household in New Zealand increased by 7% over the 12 months up to September 2023. The increase in living ... Read More
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Deodorants in Argentina
Deodorants in Argentina In 2023, deodorants in Argentina registered a robust rebound after the marginal recovery seen during 2022 and 2021. Despite retail volume sales in 2023 reaching pre-pandemic levels, the category still remains far from its volume record reached in 2014. These results are due t ... Read More
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Deodorants in Canada
Deodorants in Canada Deodorants experienced robust growth in 2023, primarily propelled by inflationary price increases, contributing to the expansion of retail value. Despite this, volumes decreased across categories as demand normalised following the economic reopening in 2022. The resurgence in de ... Read More
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