Category: Deodorant
Deodorant market research reports by Euromonitor International
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Slovenia Deodorants
Slovenia Deodorants Deodorants in Slovenia made strong progress in 2023 as consumers adapted back to their busy pre-pandemic lifestyles. Locals returned to going out, with youth trying to make up for lost time during the COVID-19 pandemic, which took away some of their most important years of late a ... Read More
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Ecuador Deodorants
Ecuador Deodorants Ecuador has been through a series of economic crises in recent years and, according to Instituto Nacional de Estadísticas y Censos (INEC), more than 60.5% of Ecuadorians are currently underemployed or struggling to make ends meet despite working full-time. While the country’s offi ... Read More
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Estonia Deodorants
Estonia Deodorants In 2023, deodorants in Estonia saw positive retail value, with growing awareness and a strong advertising campaign in men's deodorants adding momentum to sales. Sales of deodorants also benefited from consumers returning to their social and professional lives and participating in ... Read More
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Latvia Deodorants
Latvia Deodorants Deodorants were one of the stronger performers among beauty and personal care products in 2023. Despite the stubbornly high inflation, caused initially by the energy crisis from the war in Ukraine, deodorants registered both healthy constant value and volume growth. With society fu ... Read More
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Costa Rica Deodorants
Costa Rica Deodorants Products with more innovative and distinctive functional claims continued to win over new consumers in deodorants in Costa Rica in 2023. One of the most notable examples was Speed Stick Carbon Absorb, which is made with activated charcoal and positioned as having superior antip ... Read More
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Lithuania Deodorants
Lithuania Deodorants In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent. While deodorant roll-ons and sprays remained popu ... Read More
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Egypt Deodorants
Egypt Deodorants Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by more than 40% in 2023 due to the dev ... Read More
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Georgia Deodorants
Georgia Deodorants While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume sales increase. Consumers perceiv ... Read More
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Kazakhstan Deodorants
Kazakhstan Deodorants Deodorants in Kazakhstan witnessed steady growth in volume terms in 2023. This can be attributed to active promotion by manufacturers and an expanding consumer base. The influx of immigrants into the country has contributed to this rise. Despite significant inflation leading to ... Read More
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Serbia Deodorants
Serbia Deodorants Deodorants in Serbia witnessed a notable surge in prices in 2023, yet this did not deter volume sales. Instead, consumers opted for alternative formats of deodorants designed for extended use, transitioning from sprays to roll-ons, creams, or sticks. Despite the pronounced price gr ... Read More
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Denmark Deodorants
Denmark Deodorants In 2023, deodorants in Denmark reported steady retail volume and current value growth in 2023. Lower inflation had a generally positive influence on overall consumption compared to the previous year. Nevertheless, inflation continued to drive price increases with retail volume sal ... Read More
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Malaysia Deodorants
Malaysia Deodorants Deodorant sprays posted the most dynamic growth within deodorants in Malaysia in 2023, rising fastest in both volume and current value terms as the format gained greater appeal among local consumers. Many brands of deodorant sprays have been repositioning their products as body s ... Read More
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Spotlight on Asia Health and Beauty Consumers
Spotlight on Asia Health and Beauty Consumers In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty con ... Read More
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Deodorants in Ukraine
Deodorants in Ukraine In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing interest of women in partic ... Read More
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Deodorants in Turkey
Deodorants in Turkey Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in Turkey. This trend mirrors the stro ... Read More
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Deodorants in Guatemala
Deodorants in Guatemala Deodorants in Guatemala rose faster in 2023 than it did in the previous year, in terms of both volume and current value sales. The category is hugely dominated by mass products, with premium presence being insignificant. Over 2022 and 2023 prices rose rapidly, leading consume ... Read More
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Deodorants in Chile
Deodorants in Chile Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most other personal care categorie ... Read More
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Deodorants in Azerbaijan
Deodorants in Azerbaijan Deodorants in Azerbaijan registered modest constant value and volume growth, partly supported by continuing population growth. Inflation eased, particularly at the end of 2023, and this also supported volume growth. In addition, a hot summer also contributed to demand. Eurom ... Read More
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Deodorants in Taiwan
Deodorants in Taiwan In 2023, deodorants in Taiwan recorded positive retail value growth as retail volume improved in all product areas. Summers in Taiwan are generally hot and humid, and deodorant is, therefore, a popular personal care product, with a variety of options available in the market. Con ... Read More
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Deodorants in Israel
Deodorants in Israel Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever increased its prices in November ... Read More
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Deodorants in Thailand
Deodorants in Thailand Deodorants in Thailand witnessed steady and strong growth 2023, in terms of both volume and current value sales. This was largely due to the continued post-pandemic return to pre-pandemic patterns and habits, with local consumers once again becoming active outside of the home, ... Read More
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Deodorants in Bosnia and Herzegovina
Deodorants in Bosnia and Herzegovina In 2023, amid significant inflation and rising prices deodorants in Bosnia and Herzegovina faced weaker consumer demand. Retail volume growth declined in all categories with the exception of deodorant sticks and deodorant wipes. In the face of higher costs of liv ... Read More
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Deodorants in Peru
Deodorants in Peru Sales in deodorants were supported by the weather conditions in Peru in 2023, resulting in healthy value growth and more tempered volume growth. Indeed, the country experienced hot temperatures in 2023, along with effects from the El Niño phenomenon which brought intense heat wave ... Read More
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Deodorants in Croatia
Deodorants in Croatia Deodorant sprays remained the overwhelmingly dominant category of deodorants in Croatia during 2023 and this is a reflection of the status that deodorant spray shave as the default format of deodorants for local consumers. Put simply, deodorant sprays are seen as the most conve ... Read More
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Deodorants in Switzerland
Deodorants in Switzerland Deodorants in Switzerland posted further positive retail volume and current value growth in 2023. While inflationary pressure on prices stimulated retail current value sales, growth was in line with the retail volume increase. The hot and long summer contributed strongly to ... Read More
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