Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Toilet Care in Turkey
In 2024, overall retail volume sales in the toilet care sector experienced negative growth, with many products considered luxury items during Turkey’s economic downturn. Both in-cistern devices and toilet liquids/foam saw a declines in volume sales, with in-cistern devices seeing the strongest fall ... Read More
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Dishwashing in Sweden
Dishwashing in Sweden saw strong growth for automatic dishwashing tablets in 2024, in both retail volume and current value terms. This was largely thanks to the products’ promise of convenience and efficacy. Tablets offer a pre-measured, mess-free solution that saves time and effort while minimising ... Read More
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Air Care in Sweden
Air care in Sweden was marked by innovative solutions in 2024, with players focusing on products designed to cater to rising demand for value-for-money options boasting improved efficacy. Cost-of-living pressures are reshaping household purchasing patterns, with a stronger emphasis on perceived valu ... Read More
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Surface Care in Thailand
Surface care in Thailand is expected to see dynamic retail volume and current value growth rates in 2024. However, sales are solely driven by surface care excluding wipes, as the latter are not popular in the country and sales are not notable. With lower price increases in 2024, this drove up the vo ... Read More
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Air Care in Thailand
As has been the case since 2021, in 2024 air care in Thailand saw sales rise in both retail volume and current value terms. The enduring appeal of air care products, driven by the desire for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures ... Read More
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Home Insecticides in Thailand
Home insecticides in Thailand saw low retail volume growth in 2024, along with stronger current value growth. Continued growth was driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with pests, as they try to avoid illness ... Read More
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Toilet Care in Thailand
Although remaining one of the smallest home care categories in Thailand in retail value terms in 2024, toilet care maintained low retail volume and current value growth. However, while rim blocks saw another year of decline in 2024, due to their high price, the larger categories of toilet liquids/fo ... Read More
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Dishwashing in Mexico
Dishwashing in Mexico continued to grow in retail current value terms in 2024, favoured by the effects of inflation on the one hand, and by rising volume sales due to the increasing number of households in the country on the other. In hand dishwashing, value growth remained positive, but at a slower ... Read More
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Air Care in Mexico
In 2024, the Mexican economy was favoured by a low unemployment rate, stable inflation, and a favourable exchange rate against the US dollar, which directly benefited the consumption of air fresheners. Exchange rates benefited imports of goods from key players such as Reckitt Benckiser and SC Johnso ... Read More
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Bleach in Mexico
In Mexico, bleach is at a mature stage, and saw moderate retail current value growth in 2024, characterised by a conservative INPC (National Consumer Price Index) according to INEGI (National Institute of Statistics and Geography). However, towards the end of the year, greater pressure was seen for ... Read More
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Surface Care in Mexico
Surface care showed solid retail current value growth in Mexico in 2024, with specialised categories such as kitchen cleaners and window/glass cleaners standing out with dynamic growth. For example, Colgate-Palmolive’s Ajax, one of the company’s oldest brands, the focus of which is performance deliv ... Read More
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Dishwashing in Estonia
Dishwashing is performing above the market average in Estonia in 2024 due to the ongoing shift from hand dishwashing to more convenient automatic dishwashing. Once consumers have tried automatic dishwashing, it is hard for them to return to hand washing dishes, even during tough economic times. Pric ... Read More
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Bleach in Estonia
Bleach continues to record volume decline in 2024 as it is perceived to be old fashioned, and competition from other categories, including toilet care and surface care, is hampering sales. In addition, consumers are increasingly concerned about the chemical content of bleach and are opting for safer ... Read More
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Dishwashing in Costa Rica
After the pandemic, dishwashing unit prices experienced a significant increase, driven by rising costs. However, this trend came to an end in 2024, as prices fell, mainly due to the revaluation of the Costa Rican colon (CRC). Although several dishwashing products are manufactured locally, many of th ... Read More
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Bleach in Costa Rica
Earlier in the review period, bleach saw a significant increase in unit price. However, this trend came to an end in 2024 with prices contracting, mainly due to the revaluation of the Costa Rican colon (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw ... Read More
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Air Care in Dominican Republic
Despite the rising cost of living in recent years, demand for air care products has remained strong in retail volume terms. This resilience can be attributed to the fact that air care products are primarily purchased by middle- and high-income demographics, who are less likely to cut back on these p ... Read More
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Toilet Care in Dominican Republic
Despite being relatively underdeveloped, the market for toilet care in the Dominican Republic registered only modest growth in retail volume terms in 2024. With consumers facing a higher cost of living, many viewed specialised products for this purpose as non-essential. Instead, they sought more aff ... Read More
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Dishwashing in Croatia
Automatic dishwasher products registered stronger sales than handwashing products in 2024, driven by the growing popularity of dishwashers as Croatian households seek convenience and efficiency in their daily routines. Leading brands like Finish, Somat and Jar are capitalising on this trend in 2024. ... Read More
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Home Insecticides in Dominican Republic
The market for household insecticides in the Dominican Republic showed modest growth in retail volume terms in 2024, with such products being purchased mainly by middle- and high-income demographics. Among lower-income consumers, these offerings tend to be perceived as non-essential and hence are no ... Read More
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Bleach in Croatia
The mature bleach category witnessed only marginal volume growth in 2024 reflecting the waning consumer interest in this product. Although bleach remains a staple in many households for its disinfecting properties, the category is seeing slower growth compared to previous years. This stagnation can ... Read More
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Air Care in Croatia
Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ... Read More
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Surface Care in Bosnia and Herzegovina
In 2024, surface care in Bosnia and Herzegovina achieved solid retail value growth of 5%, despite the maturity of its most established categories. The market remained heavily saturated with surface care products, and given the ongoing negative demographic trends affecting the country, there was limi ... Read More
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Laundry Care in Bosnia and Herzegovina
In 2024, laundry care in Bosnia and Herzegovina continued to experience solid retail value growth, driven by stable consumer demand and moderate price increases, although inflation began to subside. Categories such as laundry detergent, which focused on innovation and frequent new product launches, ... Read More
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Polishes in Bosnia and Herzegovina
In 2024, polishes in Bosnia and Herzegovina achieved solid retail value growth, largely driven by rising prices amidst the lingering effects of inflation. This led retail value sales to rise by 6% in current terms in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, ... Read More
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Air Care in Bosnia and Herzegovina
In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ... Read More
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