Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Home Insecticides in Dominican Republic
The market for household insecticides in the Dominican Republic showed modest growth in retail volume terms in 2024, with such products being purchased mainly by middle- and high-income demographics. Among lower-income consumers, these offerings tend to be perceived as non-essential and hence are no ... Read More
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Bleach in Croatia
The mature bleach category witnessed only marginal volume growth in 2024 reflecting the waning consumer interest in this product. Although bleach remains a staple in many households for its disinfecting properties, the category is seeing slower growth compared to previous years. This stagnation can ... Read More
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Surface Care in Bosnia and Herzegovina
In 2024, surface care in Bosnia and Herzegovina achieved solid retail value growth of 5%, despite the maturity of its most established categories. The market remained heavily saturated with surface care products, and given the ongoing negative demographic trends affecting the country, there was limi ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ... Read More
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Toilet Care in Latvia
Toilet care volume sales declined marginally in Latvia during 2024. Retail price inflation stimulated current value sales, but price promotions have weakened the growth potential. Overall, toilet liquids and rim blocks are the products in highest demand. Toilet care tablets and powders, which facili ... Read More
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Air Care in Latvia
Air care in Latvia has suffered a lacklustre performance in volume terms over the review period. Retail price inflation has supported current value sales, which remained upbeat in 2024. In Latvia, households mainly use air fresheners in the toilet and bathrooms. As such, the potential scope for air ... Read More
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Home Care in Panama
Panama is currently facing a challenging economic situation. After a strong GDP expansion in 2023, the economy saw a significant slowdown in 2024. Due to the complex economic context, sales of home care products experienced a modest increase in retail volume terms during 2024, registering the weakes ... Read More
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Home Care in Iraq
Demand rose across home care in 2024 boosted by population growth, urbanisation and long-term economic development, along with the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Numerous small and mid-sized local suppliers also entered the ... Read More
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
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Polishes in Portugal
Polishes continued to suffer from declining demand in Portugal in 2024 as a result of consumer desire for simplified cleaning and the use of modern materials in floors and furniture. Additionally, a challenging economic context negatively impacted purchases of home care products considered non-essen ... Read More
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Surface Care in Portugal
In Portugal in 2024, current retail value sales of surface care were hampered to some extent by promotional activity and the strong presence of private labels. Brands attempted to counteract private label growth by offering volume discounts such as 2 or 3 items in a bundle pack in subcategories like ... Read More
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Air Care in Slovakia
Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ... Read More
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Home Insecticides in Slovakia
Home insecticides in Slovakia tends to be less affected by rising prices than some other home care categories, as consumers simply feel they have to deal with insect infestations or problems as quickly and effectively as possible. A general warming of the climate creates opportunities for insect pop ... Read More
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Laundry Care in Turkey
In 2024, the laundry detergents market in Turkey experienced positive retail volume growth of 2%, with powder detergents leading the way. The retail volume growth of powder detergents outpaced liquid detergents, with liquid detergents recording a volume growth of 3% compared to 4% for the powder var ... Read More
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Air Care in Turkey
In 2024, the air care category in Turkey recorded positive retail volume growth, particularly within the spray/aerosol and electric formats. The spray/aerosol format, known for its traditional appeal and affordability, experienced modest growth, attracting budget-conscious consumers looking for cost ... Read More
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Toilet Care in Sweden
Toilet care in Sweden felt the increasing impact of the sustainability trend in 2024, with consumers increasingly aware of the importance of sustainability as global concerns such as climate change become more prominent. Households are feeling a growing sense of responsibility to make choices that c ... Read More
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Polishes in Sweden
Polishes in Sweden saw price growth persist but slow significantly in 204, compared to the sharp increases seen in 2022 and 2023. These earlier price spikes were largely a consequence of the COVID-19 pandemic, which disrupted global supply chains and created material shortages, sourcing challenges, ... Read More
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Laundry Care in Mexico
Laundry care saw retail current value growth in Mexico in 2024, although it should be noted that sales did not reach the pre-pandemic level at constant 2024 prices, as the main growth driver was price inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are look ... Read More
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Polishes in Thailand
In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ... Read More
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Toilet Care in Mexico
Toilet care continued to deliver positive retail current value growth in Mexico in 2024, due to continuous innovation, which keeps such products attractive to consumers. Despite this, retail volume growth was modest, as many consumers still find strong attributes such as practicality and savings in ... Read More
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Surface Care in Estonia
Overall sales of surface care in Estonia are stagnating in 2024 as rising VAT adds further upward pressure on prices. With increased price sensitivity, consumers continue to shift to multi-purpose products with anti-bacterial features, appreciating their perceived value for money as well as their co ... Read More
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Air Care in Estonia
Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer ... Read More
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Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
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Laundry Care in Costa Rica
The rate of growth in retail current value sales of laundry care slowed significantly in 2024, while the rate of growth in volume sales accelerated slightly. Earlier in the review period, laundry care unit prices experienced a significant increase driven by rising costs. However, this trend came to ... Read More
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