Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Home Care in Morocco
Home care in Morocco continued to be significantly impacted by economic indicators and trends at the end of the review period. While GDP rose in 2023 and 2024, the geopolitical context in Europe linked to the war in Ukraine continued to fuel rises in energy and raw materials prices at the internatio ... Read More
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Air Care in Kenya
Candle air fresheners is still a niche area of the market in Kenya but these products are becoming more popular due to their dual function as both decorative items and air care products. Consumers are becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing ... Read More
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Dishwashing in Morocco
Dishwashing in Morocco continued to see healthy retail volume and current value growth in 2024. It is an active home care category due to an expanding consumer base, including low-income consumers shying away from multi-purpose paste detergents, which are widely used for both laundry and dishwashing ... Read More
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Surface Care in Morocco
Surface care in Morocco posted further growth in retail volume and current value sales in 2024. Surface care has a highly fragmented competitive landscape characterised by intense competition among a large number of brands. Mosaic or tiles continued to dominate floor, kitchen and bathroom countertop ... Read More
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Dishwashing in Nigeria
In 2024, dishwashing in Nigeria posted a double-digit retail value uplift, while retail volume declined by 1%. Euromonitor International's Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales da ... Read More
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Polishes in Nigeria
In 2024, retail volume sales of polishes in Nigeria declined by 19%, while retail value saw an uplift of 31%. Euromonitor International's Polishes in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ( ... Read More
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Top Five Trends in Major Appliances
The major appliances market is rebounding, driven by AI, sustainability and servitisation. AI is transforming smart appliances, while circular economy practices enhance sustainability. Beko Corp rises to number two globally, challenging market leaders. Subscription models and direct sales are reshap ... Read More
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Obligation to Opportunity: Closing a Circular Loop in DIY
When DIY companies make 2030 circularity promises, there is an awkward elephant in the room. 68% of DIY revenue links to bonding product use (paint, adhesive, grout or sealant), a sector with unbreakable bonds as part of “premium” definitions, an almost anti-circular mission. How will brands and ret ... Read More
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Lab-Grown Diamonds: A Market Revolution or a Passing Trend?
After rapid growth and sales nearing USD9 billion in 2024, the lab-grown diamond jewellery market has slowed. Future challenges include competition, falling prices, sustainability concerns, stricter regulations, loss of perceived value and market saturation. However, opportunities exist through geog ... Read More
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Top Five Digital Shopper Trends in 2025
Technological advances will continue to reshape consumer behaviour in 2025. Now in its ninth year, this annual report explores top shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this year’s edition dive into the impact of trends like rise of gen ... Read More
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Dishwashing in Pakistan
Hand dishwashing exhibited resilience in 2024, with prices for bars, detergents and liquids remaining largely unchanged compared to the previous year. Unlike other home care categories, inflationary pressures and the ongoing Israel-Hamas war had only a minimal impact on dishwashing. Consumers are in ... Read More
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Laundry Care in Pakistan
Retail volume sales of laundry care continued to grow at a robust pace in 2024 but far slower than the rate of growth in retail current value sales, with elevated inflation largely accounting for the difference between the two. Laundry care is regarded as a necessity across all income groups in Paki ... Read More
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Air Care in Pakistan
Having declined in 2023, retail constant value sales of air care in Pakistan rebounded strongly in 2024, as the annual rate of inflation eased somewhat. Nonetheless, price sensitivity remained a critical factor in 2024, influencing consumer choices in air care. With inflation still affecting househo ... Read More
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Home Insecticides in Pakistan
The rate of growth in retail current value sales of home insecticides accelerated slightly in 2024, while retail constant value sales rebounded strongly as annual inflation eased somwhat. Demand for home insecticides is increasing among urban households in Pakistan, supported by a growing middle cla ... Read More
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Home Care in Pakistan
Retail current value sales of home care continued to surge in Pakistan during 2024. Despite the annual rate of inflation halving from the previous year, it remained in double digits. Nonetheless, retail constant value sales of home care, which had declined sharply in 2023, rebounded in 2024. However ... Read More
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Bleach in Pakistan
Retail volume sales of bleach continued to expand at a robust pace in 2024, while retail constant value sales rebounded, as inflationary pressure eased somewhat, particularly during the second half of the year. Despite the increasing use of detergents for stain removal, bleach remains a household st ... Read More
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Surface Care in Pakistan
In 2024, surface care continued to see strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene i ... Read More
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Polishes in Pakistan
Dominated by shoe polish, retail current value sales of polishes continued to expand at a rapid clip in 2024, while retail constant value sales growth rebounded as inflationary pressure eased somewhat. Despite elevated inflation, shoe polish remains affordable to many local consumers. Retail volume ... Read More
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Home Care in Paraguay
The robust economy of Paraguay in 2024 was a significant determinant driving up demand for home care products. In addition, local consumers gained purchasing power because inflation dropped for the second consecutive year. While this helped to boost consumer spending power, poverty remained high in ... Read More
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Toilet Care in Pakistan
While retail current value sales of toilet care rose sharply in 2024, this was largely driven by double-digit annual inflation, with retail constant value sales expanding at a much lower rate. However, retail constant value sales rebounded from 2023, when inflation was much higher. Nonetheless, ther ... Read More
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The State of Marketplaces in FMCG E-Commerce
The rapid expansion and evolving nature of online marketplaces have positioned them as pivotal growth channels for FMCG brands. Although these platforms offer substantial opportunities, success hinges on understanding the nuanced dynamics to each subcategory. By proactively adapting strategies and l ... Read More
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Home Audio and Cinema in India
Home audio and cinema is expected to maintain its long-standing retail volume decline in India in 2024, with sales set to fall across all categories. It is also anticipated to remain one of the smallest categories within consumer electronics in retail volume terms. This poor performance is partly du ... Read More
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Imaging Devices in India
Imaging devices in India is set to maintain its trend of double-digit retail volume decline in 2024. High smartphone penetration in India, with over 150 million units sold in 2024, and over 80% household ownership, according to Euromonitor International’s Economies and Consumers data, has significan ... Read More
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Home Video in India
Overall home video in India is set to see retail volume growth in 2024. The category is overwhelmingly dominated by televisions (LCD TVs), and therefore the trends in this category dictate the trends in overall home video. After a year of retail volume decline in 2023, LCD TVs is expected to witness ... Read More
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In-Car Entertainment in India
In 2024, in-car entertainment in India is set to see another year of double-digit retail volume decline, with sales falling across all categories. First, as many cars now come equipped with built-in entertainment and navigation systems, most consumers prefer to use the systems installed by the deale ... Read More
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