Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
-
Discounters in the Netherlands
Discounters in the Netherlands experienced positive growth in current value terms in 2024, a notable achievement compared to competing grocery retail channels, such as supermarkets and hypermarkets, which saw a decline. A key factor behind this trend was the impact of the tobacco sales ban, which ca ... Read More
-
Direct Selling in the Netherlands
Direct selling remains relatively underdeveloped in the Netherlands. As a densely populated country with a highly accessible retail network, Dutch consumers can easily visit a variety of physical stores with minimal effort. Additionally, the rapid adoption of e-commerce has further limited the appea ... Read More
-
Home Products Specialists in the Netherlands
Home products specialists in the Netherlands managed to achieve only a modest increase in current value sales in 2024 as consumer interest in furniture and furnishings waned following the pandemic-driven boom. Economic uncertainty further dampened performance, with retailers facing rising costs for ... Read More
-
Retail E-Commerce in the Netherlands
After experiencing a significant surge in sales during the first two years of the review period, retail e-commerce in the Netherlands saw a modest decline in current value sales in 2024. This downturn was primarily driven by a drop in sales volume, as Dutch consumers became more cautious with their ... Read More
-
Air Care in Nigeria
In 2024, air care in Nigeria recoded retail value growth of 59%, boosted by rising unit prices. However, very high inflation in the overall economy weakened consumer spending power, leading to a retail volume decline of 18%, with a deeper decline in categories deemed less essential, such as candle a ... Read More
-
Dishwashing in Kenya
Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ... Read More
-
Laundry Care in Kenya
Pwani Oil has introduced an upgraded version of its Ushindi Multipurpose Bar Soap in 2024 in response to the increasing consumer demand for laundry care solutions in Kenya. The company has been able to reformulate its line of bar detergents with advanced enzyme technology, improving its stain remova ... Read More
-
Polishes in Kenya
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ... Read More
-
Bleach in Morocco
In 2024, bleach in Morocco posted a second consecutive year of marginal decline in retail volume sales amid category maturity; although inflationary pressure on prices maintained a moderate rise in retail current value sales. Moreover, strong pressure on disposable incomes prompted several low-incom ... Read More
-
Polishes in Morocco
Overall, polishes in Morocco experienced a second consecutive year of moderate retail volume decline in 2024, with all categories suffering downturns in demand and consumption. With still significant inflationary pressure on prices, many consumers remained unwilling to spend on perceived non-essenti ... Read More
-
Bleach in Nigeria
In 2024, bleach in Nigeria recorded a retail value uplift of 66%, while retail volume sales remained positive at 1%. These positive results were seen despite challenging economic conditions characterised by high inflation. The increased average unit price by 65% between 2023 and 2024 (and by 130% be ... Read More
-
Home Care in Nigeria
In 2024, the performance of the home care sector in Nigeria was significantly affected by sharp increases in unit prices, ranging from 50% to 100% across most categories. This price surge was primarily driven by the depreciation of the local currency and a strong rise in energy costs, which in turn ... Read More
-
The World Market for Major Appliances
The global major appliances market is experiencing a resurgence with 0.5% growth, driven by the Global South, particularly Eastern Europe, South Asia and Latin America. AI integration is transforming smart appliances, focusing on climate control, cooking and energy management. Beko Corp has emerged ... Read More
-
Home Insecticides in Kenya
Urbanisation has led to an increase in the populations of towns and cities in Kenya which in turn has led to congestion and overcrowding. This has supported the movement of pests from household to household, thereby fostering increased demand for home insecticides in these urban areas. As consumers ... Read More
-
Toilet Care in Kenya
Rim blocks and toilet liquids/foam are the most popular products in the toilet care category in Kenya. Euromonitor International's Toilet Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (histor ... Read More
-
Laundry Care in Morocco
In 2024, laundry care in Morocco posted a slight increase in retail volume sales and strong retail current value growth. This performance was supported by urbanisation, population and household number growth, the high and gradual rise in the household penetration of automatic washing machines and ri ... Read More
-
Toilet Care in Morocco
Toilet care in Morocco recorded further fast retail volume and current value growth in 2024. The strong retail value growth performance of the category owed much to a relatively high average unit price within home care. The consumption of toilet care products was concentrated in high-income, upper-m ... Read More
-
Air Care in Morocco
Overall, air care in Morocco posted a further slight drop in retail volume sales in 2024, while there was a moderate rise in retail current value sales amid rising prices. The downturn in the demand for the traditional and dominant format, spray/aerosol, shaped the performance of the category. Spray ... Read More
-
Home Insecticides in Morocco
Home insecticides in Morocco remained on an upward trajectory in terms of retail volume and value sales in 2024. Morocco experienced a very hot climate in the second half of the review period. Long summers ran from May to October, with warm temperatures throughout the year. Hot weather often speeds ... Read More
-
Surface Care in Nigeria
In 2024, surface care in Nigeria recorded a retail volume decline of 4%, as poor economic conditions, characterised by high inflation, led to a reduction in demand. The significant increase in unit prices, with the average price rising by over 100% between 2022 and 2024, also had a negative impact o ... Read More
-
Toilet Care in Nigeria
In 2024, toilet care in Nigeria recorded retail value growth of 49%, driven by rising unit prices. Consequently, retail volume declined by 1%, due to the harsh economic climate, characterised by high inflation, which led consumers to reduce spending despite the category being viewed as essential. Th ... Read More
-
Laundry Care in Nigeria
In 2024, laundry care emerged as the best-performing category within the home care sector in Nigeria, recording a retail value increase of 85%. Despite this impressive value growth, sales were impacted by the challenging economic conditions. High inflation led to a sharp rise in unit prices, with th ... Read More
-
Home Insecticides in Nigeria
Despite being essential in Nigeria due to the prevalence of mosquitoes and crawling insects, home insecticides experienced a significant retail volume decline in 2024. Harsh unit price increases, driven by rising import and production costs caused by the depreciation of the local currency and the ri ... Read More
-
Surface Care in Kenya
Multi-purpose cleaners was the most dynamic category in surface in 2024 in current value and retail volume terms. With growing awareness around hygiene and cleanliness in the post-pandemic era, Kenyan households have shown an increased preference for versatile cleaning products that can be used acro ... Read More
-
Bleach in Kenya
Bleach saw strong growth in retail volume and current value terms in 2024 with Reckitt Benckiser East Africa Ltd’s Jik brand remaining the clear leader in terms of value share. The strong growth being seen in bleach is, however, attracting new players and new products into the market. For example, i ... Read More
Research Assistance
