Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
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Bleach in Greece
Sales of bleach declined in current value terms in 2024 as prices began to normalise. The high share of private label in the category and limited brand activation negatively affected the growth of the category in value terms. Bleach is classified as a basic category for most Greek households and hen ... Read More
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Laundry Care in Belgium
In 2024, laundry care in Belgium experienced a 1% decline in retail volume sales, while strong volume promotions, predominantly led by A-brands, prevented volume sales from falling further. While retail volume sales recorded a marginal decline, retail value continued to grow at a notable pace, large ... Read More
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Surface Care in Belgium
The surface care category in Belgium recorded retail value growth of 2% in 2024, however, retail volume sales declined. The primary driver behind this trend was consumers' efforts to rationalise their consumption patterns in response to economic pressures. Additionally, consumers opted for concentra ... Read More
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Home Insecticides in Belgium
Retail value sales of home insecticides in Belgium increased by only 1% in 2024, with the category remaining highly weather-dependent. The summer of 2024 experienced unfavourable weather conditions, which negatively impacted the market. Cooler temperatures and higher-than-expected rainfall resulted ... Read More
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Air Care in Belgium
The air care category in Belgium continued to struggle in 2024, recording retail value growth of 1%, with a volume decline of 1%. This was largely due to air care being viewed as non-essential during a time of economic uncertainty. Due to inflationary pressures, many Belgian households re-evaluated ... Read More
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Home Insecticides in the Netherlands
The colder and wetter spring and summer in 2024 put negative pressure on sales of home insecticides in the Netherlands. The reduced presence of insects due to the unfavourable weather conditions led to lower consumer demand for insecticide products, as fewer households dealt with significant infesta ... Read More
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Air Care in the Netherlands
Much like other home care categories, air care has seen a slowdown in price increases in 2024. After the sharp inflationary rises in recent years, manufacturers have adjusted pricing strategies, opting for modest increases while focusing on maintaining value in their offerings. Despite the stabilisi ... Read More
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Laundry Care in the Czech Republic
The laundry care category in the Czech Republic showed continued declines in terms of overall retail volume sales in 2024, while current value sales slowed significantly. Despite a reduction in inflation, which fell below 3% in 2024, Czech consumers remain highly price-sensitive, prioritising promot ... Read More
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Polishes in the Czech Republic
The demand for polishes continued its downward trajectory in Czech Republic in 2024, largely driven by shifting consumer habits and perceptions. The necessity of polishing, once seen as essential for maintaining certain items, has diminished significantly. Modern consumers increasingly favour multi- ... Read More
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Air Care in the Czech Republic
Air care in Czech Republic recorded rises in terms of both retail volume and current value sales in 2024. Since the pandemic, there has been a growing tendency to view the home as a sanctuary - a trend further strengthened by the cost-of-living crisis and persistently high inflation. Within this con ... Read More
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Surface Care in Australia
The high cost of living and persistent inflationary pressures have significantly shaped the surface care market in Australia in 2024, leading to a sharp increase in product prices. For instance, data from Euromonitor’s Price Tracker indicates that the price of Harpic rose by more than 26% between Oc ... Read More
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Home Insecticides in Australia
In 2024, manufacturers faced rising operational costs driven by increases in raw material prices, utility rates and labour expenses, impacting the progress of Australia’s home insecticides market. The pressures contributed to inflation, which cascaded across essential goods, including home insectici ... Read More
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Laundry Care in Brazil
The inflation rates experienced since the pandemic made Brazilian consumers more likely to try out new laundry care brands. Emergent regional brands have been attracting consumer interest due to the good perception of the quality and cost-benefit ratio of such products, which led laundry care in Bra ... Read More
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Bleach in the United Kingdom
Bleach had another difficult year in the United Kingdom in 2024, continuing its historic trend of retail volume decline. However, although demand continued to drop relative to recent years, the volume decline was not as steep as it was in 2023. One of the reasons that demand for bleach continues to ... Read More
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Home Insecticides in Indonesia
Home insecticides recorded further solid growth in terms of retail current value sales in Indonesia in 2024. Located in the tropics, Indonesia consistently faces high demand for home insecticides, driven by the persistent threat of insect-borne diseases. However, despite the ongoing need for effecti ... Read More
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Dishwashing in South Korea
Overall dishwashing in South Korea maintained solid retail current value growth in 2024, although this was slower than in the previous year. However, in 2024, hand dishwashing recorded a decline for the first time in over a decade. This reflects the increasing penetration of dishwashers in household ... Read More
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Laundry Care in South Korea
Laundry care in South Korea recorded modest overall retail current value growth in 2024, driven by steady consumer demand for essential cleaning products. Within laundry care, dryer sheets and liquid tablet detergents stood out as categories achieving double-digit value growth. Despite a slight dece ... Read More
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Polishes in South Korea
Polishes experienced a significant decline in retail value sales in South Korea in 2024, largely driven by the negative performance of shoe polish. This downward trend was closely tied to the shift in society towards more casual lifestyles. The traditional culture of wearing formal attire and dress ... Read More
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Home Insecticides in South Korea
Home insecticides in South Korea experienced a slight decline in retail current value terms in 2024. One of the key reasons behind this trend was the growing perception that these products, often associated with harsh chemicals, may pose health risks or environmental harm. As consumers have become m ... Read More
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Laundry Care in Malaysia
The market for laundry care in Malaysia maintained positive growth in retail volume and current value terms in 2024, with powder detergents continuing to account for the highest proportion of sales. Powder detergent remains a popular choice among rural consumers, low-income urban households, and ove ... Read More
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Polishes in Malaysia
The market for polishes in Malaysia saw positive growth in both retail volume and current value in 2024, with gains across all segments. However, shifting lifestyle and fashion trends continue to present challenges for the category. Younger homeowners, for example, increasingly favour modern, low-ma ... Read More
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Surface Care in Malaysia
With more individuals returning to work and spending increased time outside the home post-pandemic, retail volume growth of surface care products in Malaysia slowed slightly compared to 2023. Busy lifestyles have reduced the time available for deep cleaning, contributing to this subdued performance. ... Read More
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Bleach in Saudi Arabia
Bleach recorded positive growth in Saudi Arabia in 2024, holding a steady position in the home care market due to its efficiency as a cleaning and disinfecting product. Its enduring demand stems from a combination of factors, including its proven ability to sanitise effectively, its affordability an ... Read More
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Dishwashing in the United Arab Emirates
Demand for dishwashing in the United Arab Emirates continued to rise in 2024, with the category experiencing intense competition among players. They have been striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options. These prom ... Read More
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