Category: Apparel
Apparel market research reports by Euromonitor International
-
Menswear in Egypt
Menswear in Egypt Menswear in Egypt has experienced a decline in volume terms in 2024 despite a marked increase in value sales, driven by sharp price hikes. These price increases stem primarily from the devaluation of the Egyptian pound, which lost over 60% of its value, significantly raising the co ... Read More
-
Womenswear in Colombia
Womenswear in Colombia The remarkable growth in womenswear observed in Colombia in 2022, driven by local consumers emerging from lockdowns and eager to update their wardrobes, has been followed by a marked slowdown in 2023, with this trend expected to persist into 2024 due to high inventory levels. ... Read More
-
Apparel Accessories in Colombia
Apparel Accessories in Colombia Apparel accessories in Colombia is experiencing a mixed performance in 2024, with certain products performing better than others. Hats and caps are set to see the best performance, benefiting from a combination of practicality, evolving fashion trends, and the rise of ... Read More
-
Womenswear in Argentina
Womenswear in Argentina Womenswear witnessed a challenging year in 2024 as Argentina’s recession deepened and consumers were challenged by the most severe cost-of-living crisis in a generation. Challenging economic conditions have led women to buy apparel less frequently, although many are still inc ... Read More
-
Menswear in Colombia
Menswear in Colombia While categories such as suits are experiencing a rise in current value, casualwear continues to lead as the predominant trend in menswear in Colombia in 2024. As broader fashion trends increasingly focus on comfort and convenience, menswear is becoming more synonymous with spor ... Read More
-
Apparel and Footwear in Denmark
Apparel and Footwear in Denmark Apparel and footwear in Denmark saw a rebound in retail volume sales during 2024 after two years of decline. The Danish economy made a steady recovery amid cooling inflation rates, rising wages and lower interest rates. Consumers have become more inclined to spend on ... Read More
-
Womenswear in the Czech Republic
Womenswear in the Czech Republic In the Czech Republic, menstrual panties made from multiple layers of specialised materials were almost unheard of four years ago. However, by 2024, these products have gained significant traction in womenswear, with an estimated 5–7% of female consumers purchasing p ... Read More
-
Jeans in Colombia
Jeans in Colombia Jeans continue to outperform many other categories within apparel and footwear in 2024, as they are regarded as a core element of most wardrobes in Colombia, suitable for wear throughout the year. The casualisation of workwear and the wide variety of models and styles available, no ... Read More
-
Footwear in Egypt
Footwear in Egypt Footwear in Egypt is undergoing a notable decline in volume, largely driven by escalating prices amidst challenging economic conditions. In 2024 alone, prices have risen by over 40%, reflecting the rising costs of raw materials such as rubber, textiles, and leather, as well as ramp ... Read More
-
Hosiery in Colombia
Hosiery in Colombia Retail sales of hosiery in Canada have experienced poor performance in 2024, primarily due to the high cost of living, marked by elevated inflation and rising interest rates. These factors have pushed a significant number of local consumers to shift from branded hosiery to more a ... Read More
-
Hosiery in Canada
Hosiery in Canada In 2024, the value growth of sheer hosiery in Canada flattened after a robust performance in 2023. Last year’s surge was driven by increased workplace attendance following tightened remote work policies and higher immigration levels that expanded the consumer base. However, as infl ... Read More
-
Sportswear in Colombia
Sportswear in Colombia In 2023, sportswear in Colombia demonstrated remarkable resilience, continuing to show sustained growth in 2024. This category outperformed other areas in apparel and footwear, although the broader economic environment presents significant challenges. Rising inflation, a shrin ... Read More
-
Womenswear in Denmark
Womenswear in Denmark Womenswear witnessed strong retail volume and current value growth in 2024, underpinned by the stronger Danish economy. Over the course of 2024, lower inflation, falling interest rates and rising wages have supported a rise in consumer confidence and this has translated into hi ... Read More
-
Footwear in Colombia
Footwear in Colombia Footwear in Colombia is experiencing a period of mixed performance in 2024. Despite a slight decline in retail volume due to rising inflation and economic uncertainty, the sector remains diversified, with key categories such as women’s and children's footwear showing resilience. ... Read More
-
Womenswear in Egypt
Womenswear in Egypt Womenswear in Egypt has witnessed a decline in volume sales in 2024, despite an increase in value growth. This paradox is largely attributed to the significant rise in prices driven by several factors. Firstly, the devaluation of the Egyptian pound in March 2024 resulted in a los ... Read More
-
Childrenswear in the Czech Republic
Childrenswear in the Czech Republic As economic conditions gradually improve in the Czech Republic, girls’ apparel leads the recovery in childrenswear in both retail value and volume growth in 2024. This resurgence is linked to a renewed focus on updating wardrobes for different seasons. Despite the ... Read More
-
Jeans in Argentina
Jeans in Argentina Jeans are a key part of daily attire in Argentina and often feature as one of the expensive items in apparel collections. Confronted by recession and the squeeze on disposable income, Argentineans are drawn to brands offering payment options and specifically the possibility of pay ... Read More
-
Jeans in Singapore
Jeans in Singapore Jeans are regarded as a wardrobe staple in Singapore, driven by the ongoing movement towards casualisation. This trend, accelerated by the pandemic, has fundamentally reshaped fashion preferences, with individuals prioritising comfortable yet stylish clothing. Jeans, which once ha ... Read More
-
Sportswear in Argentina
Sportswear in Argentina Sportswear brands in Argentina use heavy marketing investment and expertise to connect and engage with consumers of sports apparel and footwear products. In 2024, they have focused on launching new sportswear products to offer a larger portfolio and generate stronger loyalty ... Read More
-
Hosiery in Egypt
Hosiery in Egypt In March 2024, hosiery in Egypt witnessed a decline in volume sales but a simultaneous growth in value. This dual trend was largely driven by rising cotton prices, which substantially increased local production costs. The devaluation of the Egyptian pound further compounded the situ ... Read More
-
Apparel Accessories in the Czech Republic
Apparel Accessories in the Czech Republic Although hats and caps are not the strongest performers within apparel accessories in the Czech Republic, they are witnessing notable value and volume growth in 2024. This growth is particularly evident in the early months of the second quarter, driven by a ... Read More
-
Apparel Accessories in Singapore
Apparel Accessories in Singapore Apparel accessories in Singapore continue to play an important role in the fashion landscape. Items such as belts, chain belts, scarves, hats, and caps have become increasingly popular, offering individuals a way to personalise their outfits and add a unique touch to ... Read More
-
Sportswear in Singapore
Sportswear in Singapore The sportswear market in Singapore continues to expand in current value terms, although the rate of growth has slowed compared to the previous three years. This is likely due to economic factors, with rising living costs affecting discretionary spending. Nevertheless, the gro ... Read More
-
Footwear in Argentina
Footwear in Argentina In footwear, customisation is increasingly popular among Argentinians with fashion brands seeking to satisfy this demand. Ricky Sarkany now offers consumers the possibility to buy a fully customised sneaker. On its Sarkany ID website, customers can create a sneaker using augmen ... Read More
-
Menswear in Argentina
Menswear in Argentina In menswear, the casual clothing trend remains strong in Argentina, having emerged during the pandemic. Men have become accustomed to wearing casual clothing in everyday life, and this trend has become even more pronounced in 2024. Ties and suits have seen the biggest drop in v ... Read More
Research Assistance
