Category: Apparel
Apparel market research reports by Euromonitor International
-
Childrenswear in Taiwan
Childrenswear in Taiwan Sportswear is considered a dynamic segment in Taiwan’s childrenswear category. Children’s sportswear is available from key brands, including adidas kids, Puma kids, Nike kids, and Fila kids. The apparel typically features a number of functional benefits, such as odour-control ... Read More
-
Childrenswear in Poland
Childrenswear in Poland Parents in Poland are giving children more control over the purchasing decision when it comes to clothing choices. This trend is reflected in the growing popularity of franchised products featuring popular TV and internet characters. Children are exposed to a significant amou ... Read More
-
Childrenswear in Norway
Childrenswear in Norway Childrenswear in Norway is expected to display a modest volume decline in 2024, although this reflects a slight improvement on the previous year. Parents, in particular mothers, often shop for their children at the same time as buying for themselves. The category received an ... Read More
-
Footwear in Taiwan
Footwear in Taiwan Footwear with multi-functional benefits continue to be popular in Taiwan since they can be used for different occasions. Outdoor brands such as Salomon and Hoka have become the biggest winners in outdoor and performance footwear. In the face of economic uncertainty consumers tend ... Read More
-
Jeans in Norway
Jeans in Norway Jeans continue to record weak sales in 2024 following a post-pandemic surge as Norwegian consumers returned to normal lifestyles. The category is increasingly struggling with a very high degree of maturity, with jeans being a staple in most Norwegian’s wardrobes. The informal nature ... Read More
-
Footwear in Norway
Footwear in Norway Over 2024, footwear witnessed a better sales performance in Norway, with stagnant volume sales after the decline in the previous year. Consumers invested heavily in footwear during 2021-22 as life returned to normal post-pandemic, notably sports footwear. Following this surge in d ... Read More
-
Jeans in Portugal
Jeans in Portugal Jeans reported a decline in sales over 2024 as consumers made major cutbacks on this staple item. Average unit prices have decreased as consumers switched to more affordable products. There was a notable increase in jeans consumption during discounting periods as consumers looked f ... Read More
-
Womenswear in Romania
Womenswear in Romania While premium brands remain popular in Romania, lower-end and fast-fashion brands are increasingly capturing retail value share in womenswear. H&M and Zara have both gained share gained traction in 2024 largely influenced by rising demand for both higher quality and affordable ... Read More
-
Hosiery in Poland
Hosiery in Poland Colourful and creative hosiery options are gaining popularity in Poland as consumers look for affordable yet bold fashion statements. Socks, stockings, and tights with vibrant patterns, mismatched designs, and forward-thinking aesthetics that were once niche have now entered the ma ... Read More
-
Womenswear in Taiwan
Womenswear in Taiwan Womenswear in Taiwan saw a significant slowdown in retail volume and current value growth over 2024, following two years of strong post-pandemic growth. The travel boom is slowing in Taiwan, with consumers keen to travel overseas and this diverted expenditure away from apparel a ... Read More
-
Apparel Accessories in Romania
Apparel Accessories in Romania Apparel accessories in Romania reported steady growth in 2024 with demand driven by the trend towards practical fashion, as many people look for items that serve a purpose beyond aesthetics. With cold weather and seasonal shifts, woollen scarves and beanies are very po ... Read More
-
Menswear in Norway
Menswear in Norway Menswear in Norway faced declining volume sales in 2024 although current value sales rose modestly. Consumption is showing signs of improvement with demand stabilising after the impact of the pandemic and the high inflationary period. Indeed, in 2023 and 2024, shopping habits have ... Read More
-
Sportswear in Romania
Sportswear in Romania Sports-inspired apparel remains the largest and most influential part of the Romanian sportswear category in 2024. The category’s popularity is related to shifting cultural trends in Romania, whereby more people are adopting active lifestyles and gravitating toward versatile, f ... Read More
-
Sportswear in Poland
Sportswear in Poland adidas Poland Sp saw a strong recovery in sportswear sales over 2024 as the brand rebounded from prior challenges. With the appointment of a new CEO, the brand implemented strategic changes that reinforced its leadership position, supported by its e-commerce operations and stron ... Read More
-
Apparel Accessories in Poland
Apparel Accessories in Poland Apparel accessories, including scarves, ties, and hats, experienced healthy growth in Poland in 2024. Consumers facing high inflation turned to accessories as an inexpensive way to update their wardrobe and personalise their outfit without breaking the bank. Unit price ... Read More
-
Apparel and Footwear in Portugal
Apparel and Footwear in Portugal In 2024, apparel and footwear in Portugal is facing major challenges due to the decline in consumer spending caused economic uncertainty and an unseasonably mild climate that impeded sales in the first half of the year. To combat declining sales, major brands relied ... Read More
-
Apparel and Footwear in Norway
Apparel and Footwear in Norway Apparel and footwear in Norway witnessed a second year of volume decline in 2024, although the trend was less pronounced than in 2023. Despite the strong premiumisation trend, lower inflation and frequent discounting led to lower current value growth in 2024. Prices st ... Read More
-
Apparel and Footwear in Romania
Apparel and Footwear in Romania Apparel and footwear in Romania is experiencing steady growth across multiple categories, fuelled by a combination of economic recovery, rising disposable incomes and shifting consumer preferences. The industry is rapidly adapting to post-pandemic consumer expectation ... Read More
-
Footwear in Romania
Footwear in Romania Children’s footwear is the fastest growing category in Romania’s broader footwear category. Rising demand for durable and stylish options for kids has fuelled sales growth. Parents are willing to invest more in their children’s shoes to provide comfort and ensure healthy developm ... Read More
-
Menswear in Poland
Menswear in Poland Menswear consumers in Poland are prioritising quality and affordability over brand prestige in 2024. Polish men are relatively value-driven when buying apparel, rather than being loyal to specific brands. This trend is evident across various menswear categories, where products tha ... Read More
-
Menswear in Taiwan
Menswear in Taiwan The Y2K retro trend continues to heat up in 2023-2024 in menswear. Loose-fitting streetwear is still the mainstream trend in menswear among younger groups in Taiwan, and it remains to be seen whether the trend will change in the future as various new core styles have emerged in 20 ... Read More
-
Menswear in Portugal
Menswear in Portugal Menswear recorded strong decline in retail volume and current value terms over 2024, with all categories reporting sales losses. In the face of ongoing economic restraints, consumers have been prioritising expenditure in other areas like travel and tourism at the expense of fash ... Read More
-
Hosiery in Taiwan
Hosiery in Taiwan In 2024, retail sales of hosiery in Taiwan were primarily driven by sales of non-sheer hosiery while sheer hosiery showed slight growth due to a shift away from formal work attire. Although traditional sheer hosiery is worn during the very warm summer, consumers are replacing funct ... Read More
-
Childrenswear in Romania
Childrenswear in Romania With lifestyle shifts and changing consumer habits, Romanian parents are spending more on high-quality, branded childrenswear. Parents are drawn to trusted brands that ensure both style and durability, making childrenswear one of the most dynamic categories in apparel and fo ... Read More
-
Apparel and Footwear in Taiwan
Apparel and Footwear in Taiwan Apparel and footwear witnessed a mild recovery in retail volume sales over 2024, following two years of decline. The strong rebound in domestic and foreign tourism is driving the purchase of casualwear, sportswear, walking shoes, and travel-related supplies. The growin ... Read More
Research Assistance
