Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Dishwashing in Portugal
... rising prices and premiumisation through promotional activity, despite the increasing presence of private labels. Euromonitor International's Dishwashing in Portugal market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Surface Care in Slovakia
... current value sales grew healthily, but at a much slower rate than in 2023 as inflation and price increases slowed. Nonetheless, many consumers focused on lower-priced yet effective surface care products, which maintained multi-purpose cleaners’... ... Read More
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Toilet Care in Slovakia
... in purchasing decisions. Therefore, consumers often chose to purchase products positioned as highly effective, but with a lower impact on the environment, in terms of product and packaging. Euromonitor International's Toilet Care in Slovakia market ... Read More
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Surface Care in Ukraine
... trend is further driven by cost concerns, as multi-purpose solutions not only save money but also help reduce waste. At the same time, technological advances have improved the effectiveness of these products, making them even ... Read More
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Laundry Care in Ukraine
... process and reducing the risk of spills. They also offer high washing effectiveness, dissolving quickly in water without leaving residue on clothing, which reduces the risk of allergic reactions - particularly important for those with ... Read More
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Polishes in Ukraine
... need for shoe care products surged drastically, outpacing pre-war demand by several times. However, this growth is likely to be temporary, as it is closely tied to the ongoing conflict. Once the war ends and ... Read More
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Bleach in Ukraine
... appeal to health-conscious and environmentally aware consumers. As a result, many households have been shifting away from conventional bleach in favour of alternatives that offer both strong cleaning performance, while also being kinder to both ... Read More
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Dishwashing in Turkey
... as a key choice in 2024, recording the strongest retail volume growth of 6%, surpassing the growth of automatic dishwashing tablets. This shift is largely driven by the launch of new products in these formats, ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Dishwashing in Sweden
... pre-measured, mess-free solution that saves time and effort while minimising waste and spillage. These qualities align with a broader trend of reducing the effort required for household chores. Their convenience offer makes automatic dishwashing tablets ... Read More
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Air Care in Sweden
... with a stronger emphasis on perceived value for money. Swedish consumers increasingly prioritise products that offer enhanced efficacy and longer-lasting performance, with this trend being particularly evident in air care. Euromonitor International's Air Care in ... Read More
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Surface Care in Thailand
... the country and sales are not notable. With lower price increases in 2024, this drove up the volume growth rate in 2024. However, inflationary pressures continued to squeeze household budgets, which led an increasing number ... Read More
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Air Care in Thailand
... for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures continued to affect household budgets, prompting budget reconsiderations amongst individuals in a price-sensitive market, and leading some consumers to ... Read More
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Toilet Care in Thailand
... decline in 2024, due to their high price, the larger categories of toilet liquids/foam and in-cistern devices maintained growth. Although toilet care saw lower price rises in 2024 than in 2023, consumers remained price-sensitive, as ... Read More
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Dishwashing in Mexico
... in the country on the other. In hand dishwashing, value growth remained positive, but at a slower pace as the pandemic ended, with a greater number of Mexicans spending time away from home. For a ... Read More
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Air Care in Mexico
... of goods from key players such as Reckitt Benckiser and SC Johnson & Son, which strengthened their presence on shelves. However, 2024 was a presidential election year in Mexico, which boosted consumption in some segments, ... Read More
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Bleach in Mexico
... However, towards the end of the year, greater pressure was seen for household to make savings. The dynamics of the category were mainly concentrated in the pricing strategy of the main manufacturers, Industrias AlEn and ... Read More
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Surface Care in Mexico
... oldest brands, the focus of which is performance delivered through a powder format, recently launched its special liquid format for kitchens, offering disinfectant attributes, and highlighting its ability to remove grease and food stains from ... Read More
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Dishwashing in Estonia
... to return to hand washing dishes, even during tough economic times. Price inflation continues during the year, particularly after the VAT hike at the beginning of 2024. Despite this shift, hand dishwashing remains popular in ... Read More
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Bleach in Estonia
... concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to the size ... Read More
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Dishwashing in Costa Rica
... colon (CRC). Although several dishwashing products are manufactured locally, many of the raw materials used to make them are imported. As a result, the revaluation of the exchange rate led to a decrease in production ... Read More
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Bleach in Costa Rica
... (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw materials. As a result, the revaluation of the exchange rate led to a decrease in production costs, which manufacturers passed ... Read More
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Air Care in Dominican Republic
... purchased by middle- and high-income demographics, who are less likely to cut back on these purchases despite price increases. Consumers with greater purchasing power continue to prioritise the experience of pleasant, comforting aromas in their ... Read More
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