Category: Household Products
Middle East Household Products
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Home Care in Oman
... consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. While global players still lead sales of home care, local players and private label are proving ... Read More
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Home Care in Lebanon
... that were seen as non-essential. Within the context of the socioeconomic crisis, this meant that most consumers stuck to the absolute basics. Consumers also shifted to multi-functional products that were see as offering good value ... Read More
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Home Care in Qatar
... focus on home hygiene. Qatar continues to support local manufacturers of home care as part of efforts to diversify its economy and achieve self-sufficiency. E-commerce continues to gain share in home care as more consumers ... Read More
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Home Care in Iraq
... small and mid-sized local suppliers also entered the market in 2024, with a primary focus on dishwashing, bleach, surface care, and laundry care products. In regions where local suppliers are active, prices dropped, often at ... Read More
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Home Care in Jordan
... for disinfectant products while also creating demand for products with antibacterial properties in areas such as air care. Sustainability is a growing concern but price remains the key influence on purchasing decisions, while multi-purpose products ... Read More
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Home Care in Kuwait
... home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market. A large number of new and innovative products have also entered the market adding further ... Read More
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Dishwashing in the United Arab Emirates
... multipacks, and exploring eco-friendly options. These promotional efforts have been effective in capturing consumer interest and increasing volume sales. Manufacturers, especially those in automated dishwashing, frequently offer buy-two-get-one-free deals, w... Euromonitor International's Dishwashing in United ... Read More
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Toilet Care in the United Arab Emirates
... as antibacterial or long-lasting freshness), and more convenient packaging formats. Players have also been focusing on innovation such as refillable bottles and multifunctional products that address various consumer needs. Euromonitor International's Toilet Care in United ... Read More
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Bleach in Saudi Arabia
... of factors, including its proven ability to sanitise effectively, its affordability and decades of consumer trust. These qualities ensure bleach remains a reliable and practical choice for households, maintaining consistent popularity year after year. Euromonitor ... Read More
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Bleach in the United Arab Emirates
... many in the local market. Euromonitor International's Bleach in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Dishwashing in Israel
... most prominent and widely used products in the dishwashing category, this price adjustment had a notable effect on the broader market, influencing the prices of dishwashing products overall. Euromonitor International's Dishwashing in Israel market report ... Read More
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Bleach in Israel
... product offerings forces brands to compete primarily on price. As a result, despite the broader economic pressures of rising inflation within the local market, bleach has seen little to no price growth. The need for ... Read More
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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Home Care in Saudi Arabia
... job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, ... Read More
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Dishwashing in Saudi Arabia
... efficient home appliances and the inclusion of dishwashers as standard features in many newly built homes and apartments. The shift is also attributed to changing lifestyles - particularly with more women entering the workforce, resulting ... Read More
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Laundry Care in the United Arab Emirates
... longer but also offer better value. Concentrated products allow them to use less product for the same results, which helps them to save money in the longer term. Euromonitor International's Laundry Care in United Arab ... Read More
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Air Care in Saudi Arabia
... steady increase in the demand for air care products in homes and offices. Local consumers are presented with a wide array of options, including sprays, gels, and plugins, to cater to their diverse preferences. Despite ... Read More
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Polishes in the United Arab Emirates
... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More
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Air Care in the United Arab Emirates
... products and cost-effective alternatives. While demand for premium air care at the end of the review period started to wane as a result, budget-friendly solutions witnessed growth as many consumers searched for value for money. ... Read More
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Laundry Care in Israel
... 2023 and early 2024 by avoiding further global price increases. This was in contrast to other players that pushed up their prices during the same period. In May 2024, Henkel announced an increase in prices, ... Read More
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Surface Care in Israel
... which gained substantial traction through TikTok. The social media platform played a key role in popularising these products – most notably a gel that users demonstrated mixing with water for floor cleaning or diluting in ... Read More
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Polishes in Israel
... market during the conflict. However, this postponement resulted in a concentration of price rises being implemented in 2024, adding further pressure to consumers and businesses alike. As such, polishes prices rose alongside broader market trends, ... Read More
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Home Care in the United Arab Emirates
... of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market. Euromonitor International's Home Care in ... Read More
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Toilet Care in Saudi Arabia
... installed, these devices minimise the need for frequent product replacement and reduce the requirement for manual cleaning. Their appeal lies in ease of installation, user-friendliness, effective odour control, and the convenience of maintaining freshness... Euromonitor ... Read More
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Surface Care in Saudi Arabia
... as Clorox and Dettol, is seeing a growing presence of local players. These local brands, commonly found in discount and wholesale retail outlets, offer a cost-effective alternative for consumers. Rising emphasis on cleanliness and hygiene ... Read More
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