Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Surface Care in Brazil

    ... cleaners, bathroom cleaners, home care disinfectants and scouring agents. These products, in addition to standard floor cleaners and window/glass cleaners, presented the highest retail value growth rates in 2023. Euromonitor International's Surface Care in Brazil ... Read More

  • Polishes in Italy

    ... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More

  • Toilet Care in Belgium

    ... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More

  • Dishwashing in Denmark

    ... higher price points. Higher prices stretched household finances amid a weak economic climate characterised by inflationary pressures. This exerted high cost-of-living pressures and lowered household spending power. As a result, some households traded down to ... Read More

  • Surface Care in the Czech Republic

    ... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More

  • Laundry Care in France

    ... for consumers to significantly reduce their use of these products, although when it came to liquid and powder detergents some consumers looked to reduce the dosing to save money. Detergent tablets are pre dosed and ... Read More

  • Home Care in Honduras

    ... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More

  • Home Care in France

    ... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More

  • Toilet Care in Austria

    ... remains significant among Austrian consumers. The slowest volume decline was observed in ITBs. Active cleaning methods are gaining traction due to their cost-efficiency and their ability to meet the need for toilet cleanliness. Conversely, the ... Read More

  • Polishes in Indonesia

    ... is noted that, in the post-pandemic landscape, as people spend more time enjoying out-of-home lifestyles, there has been a resurgence in the use of cars and motorcycles. This, in turn, has bolstered demand for metal ... Read More

  • Laundry Care in the United Kingdom

    ... their normal lives. Alongside consumers needing to wash their clothes more often due to this, heightened awareness of hygiene and the build-up of germs also led to an increase in demand. Euromonitor International's Laundry Care ... Read More

  • Dishwashing in the Philippines

    ... in the Philippines, hand dishwashing remains the preferred method for washing dishes for most consumers, owing to its cost-effectiveness, deep-rooted tradition, and alignment with cultural values. In fact, even amongst wealthier households dishwashers are not ... Read More

  • Dishwashing in Colombia

    ... more time out of the home after the COVID-19 pandemic years, when the percentage of people who cooked almost daily was above 54%, according to the Euromonitor Survey Voice of the Consumer. With the return ... Read More

  • Laundry Care in Bulgaria

    ... spending power. This led to a retail volume decline in areas such as laundry aids, carpet cleaners and laundry detergents. However, despite their higher prices, liquid tablets and concentrated liquid detergents were among the few ... Read More

  • Toilet Care in the United Arab Emirates

    ... players are prioritising promotional offers and price reductions to maintain and expand their presence. Key brands such as Reckitt Benckiser Arabia's Harpic and Jeyes Ltd's Bloo have been offering discounted prices and buy-one-get-one-free deals, especially ... Read More

  • Laundry Care in Colombia

    ... category. While volume sales of powdered detergents and spot and stain removers contracted, others like liquid and bar detergents saw healthy growth. Consumers are facing lower purchasing power, which is driving the appeal of affordable ... Read More

  • Toilet Care in the Philippines

    ... prevent the spread of germs, but also to limit unpleasant smells. Growth was seen across most categories, except for in-cistern devices, which was due to significant price increases. However, decline in this category was from ... Read More

  • Bleach in Austria

    ... infection. Although many consumers consider bleach to be aggressive and potentially harmful, it benefited from its powerful antibacterial properties. With the threat of COVID-19 continuing to fade, bleach is no longer seen as an appealing ... Read More

  • Global Laundry Gel Ball Market Growth 2024-2030

    ... market, the Laundry Gel Ball is forecast to a readjusted size of US$ 6263.4 million by 2030 with a CAGR of 6.9% during review period. The research report highlights the growth potential of the global ... Read More

  • Bleach in the US

    ... to offset declines in retail volume sales. Despite these price increases, the volume decline observed in 2023 was less pronounced than in previous years, indicating a potential normalisation in consumer purchasing behaviour for essential home ... Read More

  • Air Care in the US

    ... growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overall reduction, felt across the category, with candle air fresheners and spray/aerosol air fresheners experiencing particularly pronounced declines. This contraction ... Read More

  • Laundry Care in the US

    ... demand subsided, marking a shift towards normalisation and growth patterns comparable to those observed in 2019. The economic uncertainty among US consumers has prompted changes in decision-making, even in habit-driven categories such as laundry care. ... Read More

  • Home Care in Chile

    ... levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registered a contraction, while unemployment experienced the highest rates since 2009 (excluding 2020 affected by the pandemic), and inflation rates - although ... Read More

  • Global Home Fragrances Market Size study & Forecast, by Product (Scented Candles, Sprays, Essential Oils, Incense Sticks, Others), by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others) and Regional Analysis, 2023-2030

    ... Home Fragrance Market is valued at approximately USD 10.20 Billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.0%duringthe forecast period 2023-2030. Home Fragrances include the products help ... Read More

  • Home Care in the US

    ... backdrop for local consumers who had already experienced price increases the previous year. Additionally, consumers grappled with high inflation, a housing market crisis characterised by elevated interest rates, and the depletion of savings accumulated during ... Read More

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