Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Home Care in the Czech Republic

    ... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More

  • Home Care in Brazil

    ... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More

  • Home Care in Indonesia

    ... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More

  • Dishwashing in the United Kingdom

    ... using a dishwasher is deemed more convenient, as it requires minimal effort, leaving the machine to perform the cleaning cycle, with automatic dishwashing tablets offering the correct dosages. Nonetheless, despite continuing to exceed pre-pandemic levels, ... Read More

  • Home Care in Japan

    ... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More

  • Home Care in Singapore

    ... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More

  • Air Care in Saudi Arabia

    ... their spending on perceived non-essential home care. In addition, many of them redirected their spending towards products related to good hygiene, such as bleach and surface care. Euromonitor International's Air Care in Saudi Arabia market ... Read More

  • Polishes in China

    ... This was mainly driven by the poor performances of furniture and shoe polishes, which suffered from declines in purchases of leather products in furniture, apparel and personal accessories, as well as competition from professional leather ... Read More

  • Bleach in Italy

    ... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More

  • Bleach in Mexico

    ... same time, bleach is also valued for its sanitising properties, with many consumers using the product to clean floors, bathrooms, kitchens, and high-touch surfaces. The product is also easily available via both traditional and modern ... Read More

  • Air Care in the United Kingdom

    ... volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Retail volume sales of car air fresheners plunged in 2020, owing to prolonged home seclusion and limited mobility outside of ... Read More

  • Toilet Care in Algeria

    ... care. Sales performance has also been hampered by the maturity of this category and limited new product launches. Thus, toilet care remains one of the smallest home care categories in Algeria, in terms of volume ... Read More

  • Surface Care in the United Arab Emirates

    ... money. As households contend with rising living expenses, a noticeable trend is emerging that favours multi-purpose cleaners. These versatile solutions offer cost-effective options for various cleaning needs, particularly appealing to budget-conscious consumers. The resulting surge ... Read More

  • Surface Care in China

    ... care product growth slowed to a mid-single-digit rate. Consumers did not have long periods of time staying at home, unlike in 2022, which reduced consumers’ enthusiasm for cleaning at home and contributed to a slowdown ... Read More

  • Bleach in Belgium

    ... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More

  • Toilet Care in Mexico

    ... as a result of the pandemic. Many consumers have significantly increased their cleaning and disinfecting routines throughout the home, including of toilets, which are traditionally known to harbour bacteria. Euromonitor International's Toilet Care in Mexico ... Read More

  • Polishes in Algeria

    ... expenditure on essential goods. The most popular polish is furniture polish, which is widely available compared to niche variants, such as metal polish, which are only available via modern channels, such as hypermarkets and supermarkets. ... Read More

  • Air Care in Denmark

    ... costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing prices. Heightened price-sensitivity lowered purchases of home care items deemed ""discretionary"", such as air care products. This saw all categories except candle ... Read More

  • Toilet Care in Italy

    ... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More

  • Bleach in Algeria

    ... In Algeria, bleach is a particularly well-known disinfectant that was once seen as being vital for homecare. In addition to its very low unit price, which makes it popular with price-sensitive consumers, bleach is also ... Read More

  • Surface Care in the Philippines

    ... on social media in order to reach their intended target audience and to educate consumers about the hygiene measures that they could take by using their products. This heightened consciousness has led to sustained changes ... Read More

  • Bleach in Denmark

    ... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More

  • Home Care in Mexico

    ... sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increase was slower than in the previous year. Growth was seen by both measures across all the main categories, with home ... Read More

  • Home Care in China

    ... 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted ... Read More

  • Air Care in Indonesia

    ... This underscores a shifting preference among Indonesian consumers, who are increasingly leaning towards innovative and hassle-free solutions for their air care needs and indicates an ongoing positive trajectory for electric air fresheners. Euromonitor International's Air ... Read More

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