Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Laundry Care in South Korea
... further accelerated the release of premium products. Various categories, including fabric softener, laundry detergents and laundry aids, saw retail prices increase by 5% or more. Euromonitor International's Laundry Care in South Korea market report offers ... Read More
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Bleach in Colombia
... bleach are still above pre-pandemic levels as the cleanliness habit persists among some households. Moreover, there is a greater understanding of the importance of disinfection to prevent different diseases. While retail prices of bleach have ... Read More
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Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
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Bleach in Brazil
... due to lower inflationary pressures. The improving economic framework encouraged some Brazilian consumers to search for substitutes that could also offer affordability and strong cleaning performance, on a better cost-benefit relation, such as standard floor ... Read More
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Bleach in the Philippines
... While rural low-income households continue to rely on bleach due to its affordability, the uncertain economic climate led an increasing number of urban consumers to also gravitate towards bleach for their cleaning needs in 2023. ... Read More
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Bleach in China
... to previous years, mainly due to consumers’ increased hygiene awareness. Bleach is known for its strong disinfecting properties, and sales benefited from the heightened focus on preventing the spread of COVID-19. As the impact of ... Read More
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Dishwashing in Brazil
... showed signs of decreasing inflationary pressure, resulting in an improvement in purchasing power for low- and mid-income consumers. Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of ... Read More
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Bleach in Malaysia
... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More
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Dishwashing in Algeria
... by the war in Ukraine, has made Algerians more price conscious. Household expenditure has come under pressure with more Algerians buying economy brands in the dishwashing category. Euromonitor International's Dishwashing in Algeria market report offers ... Read More
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Toilet Care in Malaysia
... cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine. Consumers mainly prefer strong disinfecting properties ... Read More
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Laundry Care in Austria
... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More
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Air Care in China
... to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels has proven challenging. With the recent rise of the “scent economy”, air care products face pressure and competition from high-end ... Read More
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Air Care in Mexico
... and ease of use of these products. This popular format continued to attract new entrants in Mexico, resulting in further loss of share for brand leaders Glade and Air Wick, while smaller players, included under ... Read More
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Air Care in France
... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More
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Dishwashing in Italy
... with friends and family, and less time cooking at home. The war in Ukraine and global inflationary pressures have led to rising electricity costs, restricting growth in most dishwashing products, including liquids and powders, as ... Read More
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Dishwashing in Saudi Arabia
... of prices, fragrances, and the assortment of brands on offer is substantial and continues to escalate each year. Aside from the diverse range of scents, there is also a growing number of products with dermatological ... Read More
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Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
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Polishes in Saudi Arabia
... instance, with the latter experiencing the strongest decline in 2020. Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
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Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
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Bleach in the United Kingdom
... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More
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Air Care in Bulgaria
... of the landscape related to home air care - such as air candles, gels, and liquids- was positive, while a decline was seen in areas such as spray/aerosol air fresheners and electric air fresheners. Euromonitor ... Read More
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Polishes in Colombia
... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More
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Toilet Care in China
... hygienic remains significant, leading to an overall increase in sales of toilet care products in the country. Both in-cistern devices and toilet liquids/foam registered single-digit value growth in 2023, which was slightly lower than that ... Read More
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Home Care in Colombia
... but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand ... Read More
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