Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Surface Care in Singapore
... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More
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Polishes in Austria
... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More
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Surface Care in Japan
... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More
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Toilet Care in Denmark
... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More
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Bleach in Japan
... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More
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Surface Care in South Korea
... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More
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Dishwashing in Singapore
... shift in consumer behaviour has resulted in a reduction in the frequency of dishwashing activities. The surge in the popularity of food delivery services has altered traditional culinary routines, with more individuals opting for the ... Read More
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Dishwashing in Bulgaria
... the growing need for convenience and the increasing number of dishwashing machines in Bulgaria. Euromonitor International's Dishwashing in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Air Care in the United Arab Emirates
... as consumers now prioritise essential air care products and cost-effective alternatives. While demand for premium air care is waning, budget-friendly solutions are witnessing growth. The prevailing inflationary conditions are encouraging consumers to seek air care ... Read More
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Laundry Care in the United Arab Emirates
... category players, such as Binzagr Lever Ltd (Unilever Arabia) Group, Procter & Gamble, and Henkel Arabia for Home & Personal Care Co Ltd, have amplified their advertising campaigns, fuelling a rising demand for various laundry ... Read More
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Laundry Care in Denmark
... shipping costs, labour wages and energy have led to substantial price increases in home care, including laundry care. The rise in retail prices and higher cost of living led to changes in consumer behaviour, with ... Read More
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Toilet Care in Colombia
... and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet liquids/foams since 2022, as these products are considered non-essential for most Colombians. Consumers are choosing to avoid these items ... Read More
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Air Care in the Philippines
... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More
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Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
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Polishes in Brazil
... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More
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Dishwashing in China
... of hand dishwashing, which was mainly driven by a decline in the average unit price. While the COVID-19 pandemic has softened its grip on China, and consumers have largely resumed their daily routines, consumer confidence ... Read More
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Dishwashing in Malaysia
... were no longer confined to the home. They were able to move freely and spend on tourism, and visit consumer foodservice outlets. This contributed to much slower retail volume and current value growth for dishwashing ... Read More
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Dishwashing in Thailand
... base. Automatic dishwashing saw a remarkable surge in sales over recent years; however, towards 2023 a discernible shift in this trend became apparent, with the growth rate exhibiting signs of deceleration from 2021. A pivotal ... Read More
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Air Care in South Korea
... This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air ... Read More
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Air Care in Malaysia
... main mode of transportation for locals, and the majority of households own a car. Car air fresheners are considered essential rather than optional, as locals tend to spend a long time stuck in their car ... Read More
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Dishwashing in Belgium
... somewhat curbed thanks to rising energy costs leading people to run their dishwashers less frequently and often only when completely full. Inflation has meant that consumers are eating at home more often, thanks to tighter ... Read More
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Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
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Dishwashing in Japan
... Japan had seen nearly three decades of virtual economic stasis. Since 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according to Euromonitor’s Economies data. This ... Read More
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