Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Surface Care in China
... care product growth slowed to a mid-single-digit rate. Consumers did not have long periods of time staying at home, unlike in 2022, which reduced consumers’ enthusiasm for cleaning at home and contributed to a slowdown ... Read More
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Bleach in Belgium
... 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. Consumers shifted back to other home care products which are seen to be safer. Further, as fears around COVID-19 softened, ... Read More
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Toilet Care in Mexico
... as a result of the pandemic. Many consumers have significantly increased their cleaning and disinfecting routines throughout the home, including of toilets, which are traditionally known to harbour bacteria. Euromonitor International's Toilet Care in Mexico ... Read More
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Polishes in Algeria
... expenditure on essential goods. The most popular polish is furniture polish, which is widely available compared to niche variants, such as metal polish, which are only available via modern channels, such as hypermarkets and supermarkets. ... Read More
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Air Care in Denmark
... costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing prices. Heightened price-sensitivity lowered purchases of home care items deemed ""discretionary"", such as air care products. This saw all categories except candle ... Read More
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Toilet Care in Italy
... down to cheaper products. This applied to toilet care, where consumers increasingly traded more expensive brands for private labels, in order to save money. Euromonitor International's Toilet Care in Italy market report offers a comprehensive ... Read More
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Bleach in Algeria
... In Algeria, bleach is a particularly well-known disinfectant that was once seen as being vital for homecare. In addition to its very low unit price, which makes it popular with price-sensitive consumers, bleach is also ... Read More
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Surface Care in the Philippines
... on social media in order to reach their intended target audience and to educate consumers about the hygiene measures that they could take by using their products. This heightened consciousness has led to sustained changes ... Read More
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Bleach in Denmark
... However, demand has normalised and returned to pre-pandemic declines and levels, as household hygiene and cleanliness concerns are less intense. Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and ... Read More
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Home Care in Mexico
... sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increase was slower than in the previous year. Growth was seen by both measures across all the main categories, with home ... Read More
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Home Care in China
... 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at home, which in turn increased demand for home care products. At the end of 2022, China lifted ... Read More
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Air Care in Indonesia
... This underscores a shifting preference among Indonesian consumers, who are increasingly leaning towards innovative and hassle-free solutions for their air care needs and indicates an ongoing positive trajectory for electric air fresheners. Euromonitor International's Air ... Read More
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Surface Care in Brazil
... cleaners, bathroom cleaners, home care disinfectants and scouring agents. These products, in addition to standard floor cleaners and window/glass cleaners, presented the highest retail value growth rates in 2023. Euromonitor International's Surface Care in Brazil ... Read More
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Polishes in Italy
... Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than polishing. this determines a further slowdown in volume terms for the category, that is mitigated in value terms by ... Read More
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Toilet Care in Belgium
... using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care declined in 2021 and 2022 and continued to fall further in 2023. This is largely because the category’s ... Read More
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Dishwashing in Denmark
... higher price points. Higher prices stretched household finances amid a weak economic climate characterised by inflationary pressures. This exerted high cost-of-living pressures and lowered household spending power. As a result, some households traded down to ... Read More
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Surface Care in the Czech Republic
... on higher effectiveness and natural composition. For example, the Czech company Tierra Verde launched its new Bio kitchen cleaner with peppermint oil in September 2023. In addition, to attract consumers during a time of rising ... Read More
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Laundry Care in France
... for consumers to significantly reduce their use of these products, although when it came to liquid and powder detergents some consumers looked to reduce the dosing to save money. Detergent tablets are pre dosed and ... Read More
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Home Care in Honduras
... such as bleach and powder detergent, remained popular, as did refilling formats such as stand-up pouches in laundry detergents. However, since the waning of the pandemic, disinfection in the home became less relevant, with price ... Read More
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Home Care in France
... stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the ... Read More
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Toilet Care in Austria
... remains significant among Austrian consumers. The slowest volume decline was observed in ITBs. Active cleaning methods are gaining traction due to their cost-efficiency and their ability to meet the need for toilet cleanliness. Conversely, the ... Read More
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Polishes in Indonesia
... is noted that, in the post-pandemic landscape, as people spend more time enjoying out-of-home lifestyles, there has been a resurgence in the use of cars and motorcycles. This, in turn, has bolstered demand for metal ... Read More
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Laundry Care in the United Kingdom
... their normal lives. Alongside consumers needing to wash their clothes more often due to this, heightened awareness of hygiene and the build-up of germs also led to an increase in demand. Euromonitor International's Laundry Care ... Read More
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Dishwashing in the Philippines
... in the Philippines, hand dishwashing remains the preferred method for washing dishes for most consumers, owing to its cost-effectiveness, deep-rooted tradition, and alignment with cultural values. In fact, even amongst wealthier households dishwashers are not ... Read More
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Dishwashing in Colombia
... more time out of the home after the COVID-19 pandemic years, when the percentage of people who cooked almost daily was above 54%, according to the Euromonitor Survey Voice of the Consumer. With the return ... Read More
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