Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Air Care in France
... in 2022 and 2023 demand continued to drop with consumers focusing their spending on other areas of home care. Despite high inflation the price of air care actually remained relatively stable. The category often needed ... Read More
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Dishwashing in Italy
... with friends and family, and less time cooking at home. The war in Ukraine and global inflationary pressures have led to rising electricity costs, restricting growth in most dishwashing products, including liquids and powders, as ... Read More
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Dishwashing in Saudi Arabia
... of prices, fragrances, and the assortment of brands on offer is substantial and continues to escalate each year. Aside from the diverse range of scents, there is also a growing number of products with dermatological ... Read More
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Polishes in Bulgaria
... consumers removing the item in line with shrinking household budgets. While retail volume declined, retail value sales remained positive due to ongoing price hikes and limited price promotions. Despite this, floor polish saw a decline ... Read More
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Polishes in Saudi Arabia
... instance, with the latter experiencing the strongest decline in 2020. Euromonitor International's Polishes in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Surface Care in Denmark
... below the 2022 peak rate. Inflation continued to have an impact on the category through higher retail price points and subsequent heightened price-sensitivity among local consumers. Household finances continued to be strained, with strong pressure ... Read More
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Polishes in France
... falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be ... Read More
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Bleach in the United Kingdom
... to the cost-of-living crisis, alongside consumers’ awareness of the non-sustainable properties of bleach, consumers are looking for more sustainable and efficient ways of cleaning their homes, which take less shelf space. Nonetheless, due to the ... Read More
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Air Care in Bulgaria
... of the landscape related to home air care - such as air candles, gels, and liquids- was positive, while a decline was seen in areas such as spray/aerosol air fresheners and electric air fresheners. Euromonitor ... Read More
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Polishes in Colombia
... return to face-to-face classes in schools and the return to offices, either full-time or under hybrid working schemes. In offices, the dress code has become more relaxed in recent years, and it is now more ... Read More
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Toilet Care in China
... hygienic remains significant, leading to an overall increase in sales of toilet care products in the country. Both in-cistern devices and toilet liquids/foam registered single-digit value growth in 2023, which was slightly lower than that ... Read More
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Home Care in Colombia
... but this trend became more acute in 2023 with consumers prioritising only the most essential goods and seeking out the most affordable prices in different retail channels. In this quest for the best price, brand ... Read More
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Home Care in the Czech Republic
... sales were positive, retail volume was challenged as consumers' disposable budgets declined, impacting purchasing decisions. This led consumers to look for more affordable options, especially regarding home care products used daily. Products deemed unessential recorded ... Read More
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Home Care in Brazil
... by supply chain disruptions that significantly impacted production costs, a more positive scenario was observed, considering the devaluation of the US dollar against the Brazilian real, no supply shortages and more stable prices of home ... Read More
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Home Care in Indonesia
... home insecticides, and toilet care, while surface care fares well, along with air care, and laundry care. However, polishes and bleach lag behind, due to being the least interesting categories. Euromonitor International's Home Care in ... Read More
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Dishwashing in the United Kingdom
... using a dishwasher is deemed more convenient, as it requires minimal effort, leaving the machine to perform the cleaning cycle, with automatic dishwashing tablets offering the correct dosages. Nonetheless, despite continuing to exceed pre-pandemic levels, ... Read More
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Home Care in Japan
... level of risk reduced, and people went out to socialise more, workers went back to offices, and students returned to offline learning. In 2023, the country opened up even further. In May, the government reclassified ... Read More
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Home Care in Singapore
... dengue cases attributed to construction activities supports overall demand for home insecticides, there is rising interest in natural formulations for these products along with air care due to concerns about the use of artificial chemicals. ... Read More
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Air Care in Saudi Arabia
... their spending on perceived non-essential home care. In addition, many of them redirected their spending towards products related to good hygiene, such as bleach and surface care. Euromonitor International's Air Care in Saudi Arabia market ... Read More
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Polishes in China
... This was mainly driven by the poor performances of furniture and shoe polishes, which suffered from declines in purchases of leather products in furniture, apparel and personal accessories, as well as competition from professional leather ... Read More
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Bleach in Italy
... sanitising properties, with consumers spending more time cleaning high-touch surfaces such as kitchen counters and door handles to keep the COVID-19 virus at bay. However, this was followed by a slump in demand in 2021, ... Read More
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Bleach in Mexico
... same time, bleach is also valued for its sanitising properties, with many consumers using the product to clean floors, bathrooms, kitchens, and high-touch surfaces. The product is also easily available via both traditional and modern ... Read More
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Air Care in the United Kingdom
... volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Retail volume sales of car air fresheners plunged in 2020, owing to prolonged home seclusion and limited mobility outside of ... Read More
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Toilet Care in Algeria
... care. Sales performance has also been hampered by the maturity of this category and limited new product launches. Thus, toilet care remains one of the smallest home care categories in Algeria, in terms of volume ... Read More
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Surface Care in the United Arab Emirates
... money. As households contend with rising living expenses, a noticeable trend is emerging that favours multi-purpose cleaners. These versatile solutions offer cost-effective options for various cleaning needs, particularly appealing to budget-conscious consumers. The resulting surge ... Read More
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