Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Bleach in Bulgaria
... cleaners that were also affordable. Despite the category's retail volume decline, the more affordable price of bleach and the established consumer base of older consumers who use bleach habitually, allowed retail volume sales to be ... Read More
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Laundry Care in Thailand
... and volume growth in 2023, whilst powder detergents continued its declining trend, although the latter remained by far the larger category. Consumers continue to switch to liquid detergents due to evolving laundry habits and the ... Read More
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Toilet Care in Bulgaria
... product areas recorded positive retail value growth, driven by premium options and rising prices, particularly in the first half of 2023. However, in-cistern devices, toilet cleansing systems and toilet care tablets/powder continued to post retail ... Read More
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Polishes in Brazil
... negative performance of floor polish and furniture polish, which hold a combined retail value share of 89%. Over the years, these products have been waning in popularity as they are increasingly considered a discretionary product ... Read More
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Dishwashing in China
... of hand dishwashing, which was mainly driven by a decline in the average unit price. While the COVID-19 pandemic has softened its grip on China, and consumers have largely resumed their daily routines, consumer confidence ... Read More
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Dishwashing in Malaysia
... were no longer confined to the home. They were able to move freely and spend on tourism, and visit consumer foodservice outlets. This contributed to much slower retail volume and current value growth for dishwashing ... Read More
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Dishwashing in Thailand
... base. Automatic dishwashing saw a remarkable surge in sales over recent years; however, towards 2023 a discernible shift in this trend became apparent, with the growth rate exhibiting signs of deceleration from 2021. A pivotal ... Read More
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Air Care in South Korea
... This signifies a departure from viewing air care solely for its traditional purposes of maintaining cleanliness and addressing unpleasant odours. In this contemporary context, the younger generation are recognising the broader benefits of using air ... Read More
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Air Care in Malaysia
... main mode of transportation for locals, and the majority of households own a car. Car air fresheners are considered essential rather than optional, as locals tend to spend a long time stuck in their car ... Read More
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Dishwashing in Belgium
... somewhat curbed thanks to rising energy costs leading people to run their dishwashers less frequently and often only when completely full. Inflation has meant that consumers are eating at home more often, thanks to tighter ... Read More
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Surface Care in Austria
... for hygiene and cleanliness post-pandemic, with frequent cleaning and higher demands for functionality and efficacy, increasingly hectic lives limit the possibilities and willingness for excessively frequent and intense cleanings. Euromonitor International's Surface Care in Austria ... Read More
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Dishwashing in Japan
... Japan had seen nearly three decades of virtual economic stasis. Since 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according to Euromonitor’s Economies data. This ... Read More
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Laundry Care in South Korea
... further accelerated the release of premium products. Various categories, including fabric softener, laundry detergents and laundry aids, saw retail prices increase by 5% or more. Euromonitor International's Laundry Care in South Korea market report offers ... Read More
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Bleach in Colombia
... bleach are still above pre-pandemic levels as the cleanliness habit persists among some households. Moreover, there is a greater understanding of the importance of disinfection to prevent different diseases. While retail prices of bleach have ... Read More
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Surface Care in France
... income being squeezed they were forced to rationalise their spending which meant many people purchased fewer surface care products and used them more sparingly where possible. Task-specific products such as bathroom, oven and kitchen cleaners ... Read More
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Bleach in Brazil
... due to lower inflationary pressures. The improving economic framework encouraged some Brazilian consumers to search for substitutes that could also offer affordability and strong cleaning performance, on a better cost-benefit relation, such as standard floor ... Read More
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Bleach in the Philippines
... While rural low-income households continue to rely on bleach due to its affordability, the uncertain economic climate led an increasing number of urban consumers to also gravitate towards bleach for their cleaning needs in 2023. ... Read More
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Bleach in China
... to previous years, mainly due to consumers’ increased hygiene awareness. Bleach is known for its strong disinfecting properties, and sales benefited from the heightened focus on preventing the spread of COVID-19. As the impact of ... Read More
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Dishwashing in Brazil
... showed signs of decreasing inflationary pressure, resulting in an improvement in purchasing power for low- and mid-income consumers. Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of ... Read More
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Bleach in Malaysia
... running out of stock in both urban and rural areas. However, demand eased rapidly, especially in urban areas, as consumers adapted to the new normal post-pandemic. They resumed their pre-pandemic activities and were not as ... Read More
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Dishwashing in Algeria
... by the war in Ukraine, has made Algerians more price conscious. Household expenditure has come under pressure with more Algerians buying economy brands in the dishwashing category. Euromonitor International's Dishwashing in Algeria market report offers ... Read More
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Toilet Care in Malaysia
... cleaning the toilet. Even post-pandemic, hygiene awareness remains strong amongst consumers, with solid demand mostly amongst middle- and high-income earners, who want peace of mind in their cleaning routine. Consumers mainly prefer strong disinfecting properties ... Read More
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Laundry Care in Austria
... local consumers to wash their laundry at lower temperatures, thereby conserving water and energy and ultimately saving money. Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape ... Read More
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Air Care in China
... to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels has proven challenging. With the recent rise of the “scent economy”, air care products face pressure and competition from high-end ... Read More
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Air Care in Mexico
... and ease of use of these products. This popular format continued to attract new entrants in Mexico, resulting in further loss of share for brand leaders Glade and Air Wick, while smaller players, included under ... Read More
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