Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Home Care in South Korea
... preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such ... Read More
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Toilet Care in France
... convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, rim blocks saw particularly strong growth fuelled by widespread inflation-driven price rises. Euromonitor International's Toilet Care in ... Read More
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Toilet Care in South Korea
... This elevated interest has prompted the release of numerous products specifically tailored for bathroom sanitation needs. Bref from Henkel Home Care Korea Ltd has seized the opportunity to cater to the evolving preferences of consumers. ... Read More
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Laundry Care in China
... laundry care products that they stocked up during the pandemic. Powder detergents continued to decline, as a result of competition from liquid detergents and detergent tablets, which are more convenient, offering greater ease of cleaning, ... Read More
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Polishes in South Korea
... as professionals returning to offices opted for formal attire and prices were pushed up by inflation. Nevertheless, the demand for quality shoe care products has not yet reached pre-pandemic levels. As part of cost-saving measures, ... Read More
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Laundry Care in Belgium
... volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offers may have prevented the fall from being even more dramatic, however. Aggressive promotions were widespread throughout all laundry detergent segments, as well as in fine fabric liquid ... Read More
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Dishwashing in Austria
... number of meals prepared and eaten at home and attempt to minimise the amount of dishwashing for time and cost reasons. This has led to a preference for more one-pot/one-pan dishes and simpler meals. Euromonitor ... Read More
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Laundry Care in Singapore
... popular products such as detergents, fabric softeners, and stain removers, started to reflect the broader trends of consumer behaviour in the local market. When inflationary pressures surge, prices start to rise and cast a shadow ... Read More
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Polishes in Japan
... passed down to the younger generations. First, it is very time-consuming and tiring to use on a regular basis – even once a year is too much for those who are not used to it. ... Read More
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Polishes in Thailand
... columns in particular remained robust, propelled by the penchant for home décor trends emphasising cleanliness and order. Driven by the aspiration to create visually appealing living spaces, consumers fuelled sustained demand for specialised polish products ... Read More
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Polishes in the United Kingdom
... of the home, as consumers spend more time in the office or socialising than carrying out specific household chores, such as polishing. Moreover, and most notably in 2023, the cost-of-living crisis is pushing consumers away ... Read More
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Bleach in Thailand
... that bleach is navigating in response to evolving consumer behaviours and preferences. Notably, the demand for bleach appears to be plateauing, which can be attributed to changing perceptions amongst consumers, who no longer view it ... Read More
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Laundry Care in Malaysia
... sales. Powder is a popular format of laundry detergents amongst rural consumers and immigrants, as it is affordable, which was especially important in 2023, due to elevated food prices and the high cost of living. ... Read More
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Home Care in Thailand
... products due to the prevailing household hygiene trend, and increased awareness of germs. Meanwhile, air care also maintained solid growth despite strong price rises, which demonstrates consumers’ reliance on these products to enhance their indoor ... Read More
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Home Care in Denmark
... amid the general downward trajectory of home care retail volume sales. With all categories having registered retail volume sales declines in 2022, only toilet care and surface care posted positive demand growth in 2023. Players ... Read More
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Home Care in Bulgaria
... with declining disposable budgets impacting consumers purchasing decisions. This led to a noticeable shift from branded to private label options, with consumers seeking quality goods at affordable price points. Euromonitor International's Home Care in Bulgaria ... Read More
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Home Care in Saudi Arabia
... home seclusion, demand for many products increased in 2023. This performance was supported by a number of factors. Euromonitor International's Home Care in Saudi Arabia market report offers a comprehensive guide to the size and ... Read More
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Bleach in South Korea
... for disinfectant bleach remains steady in South Korea, where bleach is known for its germicidal, disinfectant, and bleaching effects. It is considered an essential product in many households and commonly stocked in kitchens, bathrooms and ... Read More
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Dishwashing in South Korea
... South Korea is expanding the number of single-person and dual-income households with a growing propensity to make household chores easier. Dishwashers are becoming an indispensable appliance in homes, as consumers demand greater convenience and time-saving ... Read More
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Polishes in Mexico
... supported by the revival of pre-pandemic lifestyles, including socialising outside the home, and the return of more consumers to physical offices either full- or part-time. This led Mexicans to pay more attention to their appearance, ... Read More
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Laundry Care in Italy
... with rising electricity costs and falling purchasing power led to a more careful focus on ways to save money. Inflationary pressures and increasing living costs meant that Italians were much more conscious of using water ... Read More
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Air Care in Brazil
... other air care was the most dynamic performer, while gel air fresheners continued to wane in popularity as local consumers further shifted to other formats. Euromonitor International's Air Care in Brazil market report offers a ... Read More
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Laundry Care in Mexico
... an increase in the frequency of washing clothes, as consumers paid more attention to their appearance and overall personal hygiene. The end of the pandemic did not only boost sales of laundry detergents, but also ... Read More
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Toilet Care in Brazil
... an ongoing topic, nonetheless, as Brazil experienced a consistent trend of lower interest rates, fostering economic stimulus and encouraging investment in various sectors. This economic scenario led to positive demand for various home care categories, ... Read More
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Toilet Care in Japan
... was a little different. The category saw significant declines in both volume and current value terms in 2023, mainly due to less time being spent at home. In May 2023, there was a pivotal policy ... Read More
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