Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Bleach in Saudi Arabia
... demand continued to rise in 2023, as bleach offers a much lower average unit price compared to surface care, for instance. Therefore, despite growing concerns about the chemical composition of bleach, with some consumers moving ... Read More
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Air Care in Italy
... This was accompanied by a decline in promotional activity, which made relatively expensive air care refills less affordable for many. Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size ... Read More
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Surface Care in Belgium
... careful about the amount of product they used when cleaning their homes, reducing volumes and sometimes even frequency. Home care disinfectants continue to see the deepest declines in sales, along with window/glass cleaners, and while ... Read More
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Dishwashing in France
... prices on offer, meaning that volume sales tended to be concentrated on promotion weeks. Despite these promotions proving fairly effective volume sales were slightly down on the previous year. This was mainly because people looked ... Read More
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Laundry Care in Algeria
... in household spending. Consumers are ultimately looking to make cost-savings in the laundry care aisle, which is supressing retail volume growth in 2023. As such, laundry detergents continue to dominate retail value sales within laundry ... Read More
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Surface Care in Colombia
... care sales remain well above pre-pandemic levels in 2023. The weaker performance can be partly explained by the lower focus on disinfection habits since the pandemic, coupled with the more difficult economic situation and high ... Read More
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Surface Care in the United Kingdom
... strong since, with 2023 seeing higher sales than pre-pandemic levels, owing to this increased awareness. Consumers have returned to their busy working lives, and are looking for convenience and efficiency in their surface care products. ... Read More
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Dishwashing in Mexico
... continued popularity of remote working, or at least hybrid working, meant that many Mexicans cooked and ate at home more frequently than before. Moreover, consumers remained concerned about hygiene when washing their dishes, with many ... Read More
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Laundry Care in the Czech Republic
... an overall volume decline in laundry care. Declines were noted in fine fabric detergents, spot and stain removers, bar detergents and carpet cleaners as consumers cut down on goods they consider to be unessential. However, ... Read More
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Air Care in Japan
... air quality improved along with much more time spent at home and increased awareness of hygiene, more consumers purchased high-end products. There had also been premiumisation in scents, to provide more value and to increase ... Read More
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Laundry Care in Saudi Arabia
... laundry care, laundry detergents remained the dominant category with powder detergents remaining more popular than the liquid format. Nevertheless, a large segment of consumers still invariably purchase the standard versions of liquid detergents, as opposed ... Read More
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Toilet Care in Singapore
... is a perceptible shift in consumer behaviour impacting the demand for toilet care. At the height of the pandemic, there was an increased emphasis on hygiene and sanitation, prompting heightened awareness and a surge in ... Read More
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Air Care in Singapore
... increasing awareness and preferences for products that prioritise health, wellbeing, and eco-consciousness. Euromonitor International's Air Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Bleach in the United Arab Emirates
... the category's retail volume growth compared to the surge in 2020. Despite ongoing positive growth in retail volume and current value terms in 2023, the pace of this growth has decelerated since the peak of ... Read More
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Laundry Care in Brazil
... terms of volume, liquid detergents experienced higher growth compared to the powder format, as home care players expanded the availability of liquid laundry care products. Euromonitor International's Laundry Care in Brazil market report offers a ... Read More
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Dishwashing in the Czech Republic
... be the only area to record volume growth in 2023. Euromonitor International's Dishwashing in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Surface Care in Saudi Arabia
... in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and providing long-lasting effects are continuing to see greater demand for cleaning, hygiene and disinfection purposes. Euromonitor International's Surface Care in Saudi ... Read More
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Home Care in Austria
... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More
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Home Care in Malaysia
... Although it is still unknown how overall consumer spending will be affected in the long term, local consumers have already started to feel the pinch. As rice is a daily staple, they are having to ... Read More
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Home Care in Belgium
... bought and used home care products with much less frequency than usual during the year. Those categories whose products are often regarded as non-essential, such as toilet care and polishes, suffered significantly. Meanwhile, in laundry ... Read More
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Air Care in the Czech Republic
... retail volume growth during a time of rising price points. However, retail volume growth was still low, adversely affected by the fact that air care products are generally deemed non-essential and are, therefore, easy for ... Read More
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Dishwashing in Indonesia
... is expected to maintain a robust trend over the forecast period. A notable trend is the increasing preference of consumers for liquid hand dishwashing products over traditional formats. This shift can be attributed to enhanced ... Read More
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Polishes in the Czech Republic
... of living has undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. The category also suffered from limited promotional activities and innovation, leaving consumers to select ... Read More
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Toilet Care in the Czech Republic
... higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COVID-19 reduced, sales fell in 2023. While retail value sales were positive, driven by rising price points, the challenging ... Read More
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Toilet Care in the United Kingdom
... time to focus on cleaning their houses, and secondly, multipurpose products are gaining traction and consumers are relying on these to clean their bathrooms. Euromonitor International's Toilet Care in United Kingdom market report offers a ... Read More
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