Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Home Care in the Philippines

    ... stricter regulations, impacting the competition. However, the industry saw increases in retail volume and current value sales across all categories, driven by the higher disposable incomes of Filipinos and the return of tourists, despite the ... Read More

  • Home Care in Algeria

    ... in society is stimulating demand for home care products. Nevertheless, all categories recorded a slightly lower performance than the previous year, mainly due to weaker consumer purchasing power. Algeria has a fragile economy and faces ... Read More

  • Dishwashing in the United Arab Emirates

    ... and exploring eco-friendly options. These promotional efforts have been effective in capturing consumer interest and increasing volume sales. Manufacturers, especially ones present in automated dishwashing, frequently offer buy-two-get-one-free deals, which resonate well with cost-con... Euromonitor ... Read More

  • Surface Care in Thailand

    ... This robust expansion can be attributed to two significant factors that have shaped consumer behaviour and market dynamics in tandem – the prevailing household hygiene trend, and an increased awareness of germs. Euromonitor International's Surface ... Read More

  • Bleach in Singapore

    ... As individuals become more attuned to the consequences of certain cleaning practices, the spotlight on bleach has intensified, prompting a re-evaluation of its widespread usage. One primary concern revolves around the potential health impacts of ... Read More

  • Air Care in Thailand

    ... observed in overall volume sales of air care products during 2023 demonstrates consumers’ reliance on these products to enhance their indoor ambiance. The enduring appeal of air care products, driven by the desire for a ... Read More

  • Laundry Care in Japan

    ... sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was only in 1997, 2008, and 2014 that the country saw annual inflation of over 1%, according ... Read More

  • Home Care in the United Arab Emirates

    ... and heightened consumer demand for essential home care products, as well as latent category products, shaping the direction of market expansion. Euromonitor International's Home Care in United Arab Emirates market report offers a comprehensive guide ... Read More

  • Home Care in the United Kingdom

    ... for this decline is two-fold: greater mobility has seen consumers spend more time outside of the home, and thus not needing to clean as much, while the cost-of-living crisis has seen a shift in consumers’ ... Read More

  • Home Care in Italy

    ... through surface contact have waned, Italian consumers nonetheless remained mindful of the importance of rigorous hygiene and sanitation practices. The focus, however, was on finding a balance between the quest for good hygiene, less time ... Read More

  • Polishes in Denmark

    ... input costs (energy, materials, labour, shipping, etc), resulted in manufacturers and retailers increasing retail selling prices for polishes. Rising prices of products heightened household price-sensitivity and, as in other home care categories, fostered a channel ... Read More

  • Surface Care in Bulgaria

    ... are declining in comparison as usage returns to pre-pandemic levels. Additionally, the unfavourable demographic situation contributed to the category's decline, and continued inflation and high price points, challenged sales. As such, while retail value sales ... Read More

  • Surface Care in Singapore

    ... impact on volume sales of surface care, reflecting a changed dynamic in consumer behaviour. One of the key drivers behind the reduced cleaning at home is the gradual return to pre-pandemic routines and social activities. ... Read More

  • Polishes in Austria

    ... for deep cleaning and polishing their households and are gravitating towards quicker and more versatile cleaning options such as general-purpose cleaners and wipes. Euromonitor International's Polishes in Austria market report offers a comprehensive guide to ... Read More

  • Surface Care in Japan

    ... spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the previous level 2 to level 5, which was the same class as influenza and chicken pox. This changed consumers’ ... Read More

  • Toilet Care in Denmark

    ... heightened consumer price-sensitivity. This underpinned a shift to discounters and the competitive price-positioned drugstore chain Normal and strong retail value share growth for private label. In 2023, only toilet liquids/foam saw an increase in retail ... Read More

  • Bleach in Japan

    ... using bleach to clean their homes. It is true that the disinfection power of chlorine bleach is strong. Indeed, using chlorine was one of the government’s suggestions to prevent the spread of COVID-19. However, at ... Read More

  • Surface Care in South Korea

    ... and businesses prioritise cleanliness and sanitation, demand for surface care products has risen to ensure a safe and hygienic environment. Bathroom cleaner holds the largest value share in surface care, with impressive growth rates bolstering ... Read More

  • Dishwashing in Singapore

    ... shift in consumer behaviour has resulted in a reduction in the frequency of dishwashing activities. The surge in the popularity of food delivery services has altered traditional culinary routines, with more individuals opting for the ... Read More

  • Dishwashing in Bulgaria

    ... the growing need for convenience and the increasing number of dishwashing machines in Bulgaria. Euromonitor International's Dishwashing in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Air Care in the United Arab Emirates

    ... as consumers now prioritise essential air care products and cost-effective alternatives. While demand for premium air care is waning, budget-friendly solutions are witnessing growth. The prevailing inflationary conditions are encouraging consumers to seek air care ... Read More

  • Laundry Care in the United Arab Emirates

    ... category players, such as Binzagr Lever Ltd (Unilever Arabia) Group, Procter & Gamble, and Henkel Arabia for Home & Personal Care Co Ltd, have amplified their advertising campaigns, fuelling a rising demand for various laundry ... Read More

  • Laundry Care in Denmark

    ... shipping costs, labour wages and energy have led to substantial price increases in home care, including laundry care. The rise in retail prices and higher cost of living led to changes in consumer behaviour, with ... Read More

  • Toilet Care in Colombia

    ... and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet liquids/foams since 2022, as these products are considered non-essential for most Colombians. Consumers are choosing to avoid these items ... Read More

  • Air Care in the Philippines

    ... care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact on consumer behaviour and values, with a newfound emphasis on health and wellbeing. Consequently, products that can deliver concrete mental or ... Read More

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