Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Bleach in the United Arab Emirates
... the category's retail volume growth compared to the surge in 2020. Despite ongoing positive growth in retail volume and current value terms in 2023, the pace of this growth has decelerated since the peak of ... Read More
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Laundry Care in Brazil
... terms of volume, liquid detergents experienced higher growth compared to the powder format, as home care players expanded the availability of liquid laundry care products. Euromonitor International's Laundry Care in Brazil market report offers a ... Read More
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Dishwashing in the Czech Republic
... be the only area to record volume growth in 2023. Euromonitor International's Dishwashing in Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Surface Care in Saudi Arabia
... in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and providing long-lasting effects are continuing to see greater demand for cleaning, hygiene and disinfection purposes. Euromonitor International's Surface Care in Saudi ... Read More
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Home Care in Austria
... have fuelled the demand for quick, convenient home care solutions that offer lasting effects. This includes longer-lasting scents and cleanliness in laundry care and toilet care and high-efficiency products that disinfect while cleaning multiple areas ... Read More
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Home Care in Malaysia
... Although it is still unknown how overall consumer spending will be affected in the long term, local consumers have already started to feel the pinch. As rice is a daily staple, they are having to ... Read More
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Home Care in Belgium
... bought and used home care products with much less frequency than usual during the year. Those categories whose products are often regarded as non-essential, such as toilet care and polishes, suffered significantly. Meanwhile, in laundry ... Read More
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Air Care in the Czech Republic
... retail volume growth during a time of rising price points. However, retail volume growth was still low, adversely affected by the fact that air care products are generally deemed non-essential and are, therefore, easy for ... Read More
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Dishwashing in Indonesia
... is expected to maintain a robust trend over the forecast period. A notable trend is the increasing preference of consumers for liquid hand dishwashing products over traditional formats. This shift can be attributed to enhanced ... Read More
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Polishes in the Czech Republic
... of living has undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. The category also suffered from limited promotional activities and innovation, leaving consumers to select ... Read More
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Toilet Care in the Czech Republic
... higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COVID-19 reduced, sales fell in 2023. While retail value sales were positive, driven by rising price points, the challenging ... Read More
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Toilet Care in the United Kingdom
... time to focus on cleaning their houses, and secondly, multipurpose products are gaining traction and consumers are relying on these to clean their bathrooms. Euromonitor International's Toilet Care in United Kingdom market report offers a ... Read More
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Home Care in South Korea
... preference for sophisticated and specialised home care solutions, with many prioritising products that offer superior cleanliness and hygiene features. Moreover, there is a shift towards more specialised and effective solutions tailored to specific needs, such ... Read More
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Toilet Care in France
... convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, rim blocks saw particularly strong growth fuelled by widespread inflation-driven price rises. Euromonitor International's Toilet Care in ... Read More
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Toilet Care in South Korea
... This elevated interest has prompted the release of numerous products specifically tailored for bathroom sanitation needs. Bref from Henkel Home Care Korea Ltd has seized the opportunity to cater to the evolving preferences of consumers. ... Read More
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Laundry Care in China
... laundry care products that they stocked up during the pandemic. Powder detergents continued to decline, as a result of competition from liquid detergents and detergent tablets, which are more convenient, offering greater ease of cleaning, ... Read More
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Polishes in South Korea
... as professionals returning to offices opted for formal attire and prices were pushed up by inflation. Nevertheless, the demand for quality shoe care products has not yet reached pre-pandemic levels. As part of cost-saving measures, ... Read More
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Laundry Care in Belgium
... volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offers may have prevented the fall from being even more dramatic, however. Aggressive promotions were widespread throughout all laundry detergent segments, as well as in fine fabric liquid ... Read More
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Dishwashing in Austria
... number of meals prepared and eaten at home and attempt to minimise the amount of dishwashing for time and cost reasons. This has led to a preference for more one-pot/one-pan dishes and simpler meals. Euromonitor ... Read More
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Laundry Care in Singapore
... popular products such as detergents, fabric softeners, and stain removers, started to reflect the broader trends of consumer behaviour in the local market. When inflationary pressures surge, prices start to rise and cast a shadow ... Read More
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Polishes in Japan
... passed down to the younger generations. First, it is very time-consuming and tiring to use on a regular basis – even once a year is too much for those who are not used to it. ... Read More
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Polishes in Thailand
... columns in particular remained robust, propelled by the penchant for home décor trends emphasising cleanliness and order. Driven by the aspiration to create visually appealing living spaces, consumers fuelled sustained demand for specialised polish products ... Read More
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Polishes in the United Kingdom
... of the home, as consumers spend more time in the office or socialising than carrying out specific household chores, such as polishing. Moreover, and most notably in 2023, the cost-of-living crisis is pushing consumers away ... Read More
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Bleach in Thailand
... that bleach is navigating in response to evolving consumer behaviours and preferences. Notably, the demand for bleach appears to be plateauing, which can be attributed to changing perceptions amongst consumers, who no longer view it ... Read More
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Laundry Care in Malaysia
... sales. Powder is a popular format of laundry detergents amongst rural consumers and immigrants, as it is affordable, which was especially important in 2023, due to elevated food prices and the high cost of living. ... Read More
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