Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Laundry Care in Norway
... laundry care products saw positive growth in volume terms, driven by an increased focus on cleanliness and hygiene during the pandemic. Rising energy costs discouraged Norwegians from using household appliances such as washing machines too ... Read More
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Dishwashing in Portugal
... from home to eat in the office and avoiding restaurants due to the difficult economic context. Hand dishwashing managed to outperform automatic dishwashing in both volume and value terms in 2023. Euromonitor International's Dishwashing in ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Toilet Care in Bosnia and Herzegovina
... loss of the consumer base in the face of population decline. Consequently, volume sales made a small recovery in 2023. However, inflation has driven up unit prices across all toilet care product categories resulting in ... Read More
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Surface Care in New Zealand
... 2020. During the lockdowns and restrictions between 2020 and 2022, heightened demand for cleaning products was observed, driven by increased time spent at home. Despite work-from-home trends persisting and inflationary pressures leading to spiked unit ... Read More
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Laundry Care in Vietnam
... in keeping with a rising consumer demand for greater convenience. Besides their time-saving qualities, consumers also gravitated towards two-in-one detergents as a way to save money, since their unit price was usually more affordable, compared ... Read More
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Surface Care in Hungary
... window cleaning, sales of window/glass cleaners continued to attract consumers. However, home care disinfectants lost significant volume sales. This product area had seen a boost in retail volume sales during the COVID-19 pandemic, with consumers ... Read More
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Air Care in Croatia
... care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment owners letting out their apartments through schemes such as Airbnb. The category also benefited from consumers' desire ... Read More
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Laundry Care in Finland
... decline, laundry softener vinegar stands out as a growing product due to its novelty and natural ingredients. Private label options for laundry vinegar contribute to its popularity. The market is flooded with discounts and offers ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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Laundry Care in Egypt
... in 2023, in particular for automatic detergents, which drives overall demand. While retail volume sales increased by 2% the previous year, 2023’s growth was marginal, reflecting budget pressures on household consumption in Egypt. On the ... Read More
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Air Care in North Macedonia
... prompted many consumers tend to trade down to lower-cost brands or to simply reduce their purchases of air care products. Euromonitor International's Air Care in North Macedonia market report offers a comprehensive guide to the ... Read More
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Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
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Air Care in Kazakhstan
... overall category, while electric air fresheners showed the most significant drop in volume sales with its products having been absent from store shelves for a long time. Euromonitor International's Air Care in Kazakhstan market report ... Read More
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Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
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Toilet Care in Canada
... decline in all product areas. Consumers have returned to pre-pandemic cleaning routines as COVID-19 rates have fallen, with demand for toilet care products also decreasing as sensitivity to hygiene declined. Retail volume sales were also ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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Air Care in Poland
... products, including scented candles, liquid air fresheners and electric air fresheners, driven by the desire to create a more enjoyable and comfortable home office environment. Euromonitor International's Air Care in Poland market report offers a ... Read More
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Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
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Laundry Care in Tunisia
... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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