Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Toilet Care in Ecuador
... its new Pato Discos Activos brand. As toilet care is considered a less essential item in Ecuador, consumers need to be persuaded about the benefits of its use through marketing communications if the category is ... Read More
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Dishwashing in Israel
... the Israeli government sought to reduce the consumption of single-use plastic, which has received growing publicity for its detrimental effect on the environment. Prior to the tax coming into effect, many local consumers stockpiled plasticware. ... Read More
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Surface Care in Ecuador
... under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger ... Read More
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Home Care in Norway
... their household budgets reduced their spending on home care. Private label lines, discounters and variety stores all benefited from such price sensitivity, at the expense of high-end brands and distribution channels such as supermarkets, hypermarkets ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Surface Care in Latvia
... lifespan of household appliances and reducing maintenance costs. Secondly, the desire to prolong the life and efficiency of technology and appliances has driven the popularity of descalers. Consumers have recognised descalers as a cost-effective preventive ... Read More
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Polishes in Ecuador
... return to in-person classes after pandemic-related disruptions and students once again returned to wearing school shoes and sought to keep them polished. The return to offices has further boosted demand for shoe care as workers ... Read More
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Surface Care in Dominican Republic
... disinfectants contracted in 2022, followed by moderate growth in 2023, although overall volumes are still well above pre-pandemic levels. The inflationary climate has also impacted demand for home care disinfectants, with consumers switching to cheaper ... Read More
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Surface Care in Poland
... surface care solutions in 2023. Consumers sought affordable yet effective cleaning products that offer good quality at a reasonable price. Consequently, discounters increased ground, seen by consumers as prominent retailers to access budget-friendly options in ... Read More
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Polishes in Croatia
... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More
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Bleach in Norway
... Nevertheless, remains a tried and tested cleaning product, particularly among older consumers. Euromonitor International's Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Air Care in Guatemala
... of value sales and also registered the highest current value growth. Its popularity is due to its affordability and also to its versatility, as spray/aerosols can be taken from room to room and sprayed as ... Read More
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Air Care in Turkey
... these products, compelling manufacturers to raise their prices. Consequently, the affordability of these products declined for consumers. Despite this, air care products exhibited a positive retail volume performance despite the economic crisis. However, this was ... Read More
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Home Care in El Salvador
... meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensitivity benefited multi-purpose products, larger pack sizes and private label while low washing machine and dishwasher ownership rates and ... Read More
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Home Care in Panama
... steady consumer demand over the review period. This helped home care sales make up for a lacklustre performance in 2022 when consumers spent less time at home and made fewer home care purchases. However, pending ... Read More
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Toilet Care in Greece
... of rim blocks with essential oils, with unique fragrances such as Dahlia and Dragonfruit, Hibiscus and Wild Berries, and White Rose and Tea. Notably, in rim blocks Klinex has been growing its share year-on-year and ... Read More
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Laundry Care in Greece
... Gamble Hellas SA and Unilever Hellas SA are the top two names, in very close competition. Consumers tend to be fairly loyal to their favourite brands in laundry care (bucking the overall home care trend), ... Read More
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Laundry Care in Estonia
... was liquid detergent that registered the highest volume growth. Consumers perceive liquid detergents as having benefits over powder, such as less foaming, less water usage and gentler on delicate fabrics. There was also several launches ... Read More
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Surface Care in Turkey
... Boost Power & Shine kitchen spray, which is available in a 750 ml size. It includes 70 ml mini packs with a concentrated formula that can be fixed to the closure of the 750 ml ... Read More
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Toilet Care in Sweden
... results in a shift towards discounters and variety stores, along with an increase in the value share held by private label toilet care products. Euromonitor International's Toilet Care in Sweden market report offers a comprehensive ... Read More
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Laundry Care in Latvia
... value, thanks to its efficient formula and ease of consumption. Moreover, the growing portfolio of specific products contributed to the landscape's success. For instance, in 2023, Perwoll launched liquid tablet detergents tailored for delicate washing ... Read More
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Dishwashing in Azerbaijan
... with inflation sill continuing to be high, especially earlier in the year, automatic dishwashing registered a fall in volume sales, as it is still considered expensive in Azerbaijan. Euromonitor International's Dishwashing in Azerbaijan market report ... Read More
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Laundry Care in Turkey
... to consumer bulk purchases. Euromonitor International's Laundry Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Bleach in Nigeria
... or clothes with stubborn stains, as well as using the product as a household multi-purpose cleaner for kitchens, bathrooms and toilets. Therefore, the growth in retail volume terms amid increased unit prices drove strong double-digit ... Read More
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Dishwashing in Estonia
... for powder instead of higher-priced tablets. As such automatic dishwashing powders registered the highest volume growth. Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market ... Read More
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