Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Surface Care in Pakistan
... on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, ... Read More
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Air Care in Kazakhstan
... overall category, while electric air fresheners showed the most significant drop in volume sales with its products having been absent from store shelves for a long time. Euromonitor International's Air Care in Kazakhstan market report ... Read More
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Toilet Care in Nigeria
... toilet care recorded a slight growth in retail volume terms, as consumers considered it an essential product for healthy living. Growth is driven by toilet liquids/foams, which is the main product area available on the ... Read More
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Toilet Care in Canada
... decline in all product areas. Consumers have returned to pre-pandemic cleaning routines as COVID-19 rates have fallen, with demand for toilet care products also decreasing as sensitivity to hygiene declined. Retail volume sales were also ... Read More
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Polishes in Hungary
... to rising price points, manufacturers did not support these products, with a lack of promotional activity reducing consumer awareness and the purchasing appeal. As such, many consumers use other cleaners instead of polishes for their ... Read More
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Air Care in Poland
... products, including scented candles, liquid air fresheners and electric air fresheners, driven by the desire to create a more enjoyable and comfortable home office environment. Euromonitor International's Air Care in Poland market report offers a ... Read More
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Surface Care in Ireland
... price points. As such, while retail value growth was positive, overall volume sales in surface care declined. Kitchen cleaners, bathroom cleaners and window/glass cleaners were among the only areas to record positive retail volume sales ... Read More
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Laundry Care in Tunisia
... value terms. While there was a demand for liquid fabric softeners, most other products had niche appeal. The undeveloped nature of laundry care reflected the polarised nature of household income levels in the country, and ... Read More
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Surface Care in Estonia
... and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of ... Read More
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Polishes in Sweden
... sensitivity, leading to a shift in sales channels towards discounters and variety stores. There's also a notable increase in the value share held by private label products. Euromonitor International's Polishes in Sweden market report offers ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Home Care in Estonia
... significant number of immigrants from Ukraine. Also, while inflation eased significantly compared with the previous year, it was still an issue, and constant value sales were unchanged, as rising costs continued to hit profitability. Euromonitor ... Read More
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Home Care in the Netherlands
... on their weekly shopping, with home care products offering relatively straightforward ways of doing this. Consumers used less of certain products, and with others, simply stopped buying them altogether. In addition, as more consumers were ... Read More
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Home Care in Costa Rica
... healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands. Euromonitor International's Home Care in ... Read More
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Home Care in Turkey
... the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the ... Read More
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Laundry Care in Peru
... numerous production stoppages, which had a negative impact on the country's distribution and supply chain. Added to this, consumers felt the impact of the coastal El Niño phenomena which led to the destruction of thousands ... Read More
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Polishes in Nigeria
... perceived essentials amid poor purchasing power. Furthermore, consumers have alternative options to polishes available that do not have the same cost, with many cleaning their shoes and furniture with water. Furniture polish was the most ... Read More
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Dishwashing in Pakistan
... number of households and the cultural preference for hand dishwashing. Interestingly, even in households with domestic help and a dishwasher, hand dishwashing remained the preferred method. This trend cuts across various socioeconomic classes, encompassing also ... Read More
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Air Care in Azerbaijan
... continued economic uncertainty due to the war in nearby Ukraine, consumer purchasing power continued to fall. As such, consumers prioritised essential home care products and cut down on purchases of air care. Euromonitor International's Air ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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Polishes in North Macedonia
... polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth. Consumer habits have been evolving, shifting towards a ... Read More
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Bleach in Estonia
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to ... Read More
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Laundry Care in Dominican Republic
... for cheaper options. Dominicans, especially in lower-income groups, are showing an increasing interest in lower-priced brands, thereby strengthening the share of private label in main supermarket chains, such as Gold from Plaza Lama chain and ... Read More
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Laundry Care in North Macedonia
... were largely stagnant in 2023, with diminished purchasing power prompting local consumers to cut down on less essential purchases and economise when it came to buying laundry care products. Product areas such as bar detergents, ... Read More
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