Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Dishwashing in Greece
... is because many dishwashing products are considered essential for consumers, and players have thus been engaging in numerous promotional and discount campaigns in order to maintain sales. This kind of promotional activity is essential, as ... Read More
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Toilet Care in Turkey
... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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Dishwashing in Poland
... becoming more time-conscious, seeking convenience in their daily lives, supporting demand for automated solutions, such as dishwashers. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Dishwashing in Nigeria
... the removal of fuel subsidies, most consumers tried to reduce their expenses. This included dining at home instead of outside the household, boosting sales of hand dishwashing, particularly for large families. Euromonitor International's Dishwashing in ... Read More
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Polishes in Dominican Republic
... as providing cleaning and disinfection properties. The use of multi-purpose products tends to be most attractive to the middle- and low-income segments, as they seek to make cost-savings on their household shopping. Average retail prices ... Read More
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Home Care in Pakistan
... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More
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Home Care in Israel
... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Air Care in Ireland
... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Laundry Care in Israel
... Unilever raised the prices of its products, including Badin, which increased by 10%-32%. The latter is present with a wide product portfolio, including liquid fabric softeners, laundry aids and fine fabric detergents. In response to ... Read More
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Dishwashing in Turkey
... of the currency during the year led to higher production, import, and distribution costs, causing a double-digit rise in the average unit prices of products in this category. With grocery retailers' staggering price rises in ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Surface Care in Switzerland
... social and economic activity in the wake of the pandemic, many Swiss people continued to work from home at least part of the time, which supported continued high levels of use of surface care products. ... Read More
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Home Care in Iraq
... of life, the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Nonetheless, exchange rate anomalies suppressed spending power, with private label and local brands benefiting from price sensitivity ... Read More
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Home Care in Guatemala
... from the 2023 election also created a degree of economic uncertainty. Euromonitor International's Home Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Bleach in Finland
... less harmful home care products. Bleach is now primarily sought for severe stain removal and surface disinfection. Euromonitor International's Bleach in Finland market report offers a comprehensive guide to the size and shape of the ... Read More
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Surface Care in Tunisia
... retail e-commerce. The owners of international surface care brands like Sanytol, Mr Propre, Rainett, among others, are strategically focused on expanding their footprint in modern grocery retailers, in particular. This emphasis on distribution through modern ... Read More
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Laundry Care in Costa Rica
... detergent. Liquid detergent, however, registered the highest volume growth in 2023. Euromonitor International's Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Bleach in Georgia
... unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortment of bleach products is extensive in terms of the variety of packaging sizes available. However, competition in the bleach category is ... Read More
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Toilet Care in Lithuania
... pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet care products to maintain cleanliness. Euromonitor International's Toilet Care in Lithuania market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in the Netherlands
... to be an effective cleaning product, and many Dutch consumers still appreciate its powerful disinfectant properties. As such, private label grew faster than brands in bleach in 2023, thanks to consumers who started to buy ... Read More
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Dishwashing in Hungary
... more effective products have supported sales growth. Over a fifth of all households now own a dishwasher in Hungary, following a steady rise in household penetration over the review period. They are usually owned by ... Read More
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Toilet Care in Costa Rica
... relatively high, consumers traded down as much as possible and sometimes switched to bleach or surface care products. Products specifically designed for toilet care are usually more expensive than bleach or multi-purpose cleaning products such ... Read More
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