Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Air Care in New Zealand
... 2022 due to lockdowns and various restrictions, there was a notable surge in demand for cleaning products. Although work-from-home trends prevented the air care category from fully returning to pre-COVID-19 levels, there was a temporary ... Read More
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Polishes in Egypt
... suffered significant declines in sales volumes as consumers reallocated their budgets to more essential household needs. Instead, consumers turned to more affordable products for polishing or used multi-purpose surface care products with integrated polishing features. ... Read More
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Air Care in Bolivia
... peso. In 2023, inflation in Argentina has resulted in price increases, especially for spray/aerosol air fresheners, which reduced demand for contraband to the benefit of local products and players. Euromonitor International's Air Care in Bolivia ... Read More
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Laundry Care in Bosnia and Herzegovina
... of laundry care. Outdated products, such as bar detergents and hand wash detergents continue to face decline in retail volume terms. The underlying decrease in the population is also a key issue for laundry care ... Read More
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Toilet Care in Pakistan
... the call for products that could ensure cleanliness and hygiene in homes. Leading brand owners capitalised on this trend by communicating the effectiveness of their products in providing 100% germ and virus protection. This communication ... Read More
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Laundry Care in Sweden
... value and seeking cost-effective solutions. The higher retail price points observed in 2023 have led to a reshaping of household purchase patterns. Households are becoming more price-sensitive, actively seeking opportunities to purchase laundry care during ... Read More
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Dishwashing in North Macedonia
... one of the better-performing product areas, also recording double-digit current value growth. Automatic dishwashing benefits from substantial activity in terms of innovation, with interesting new product launches regularly seen within automatic dishwashing tablets - the ... Read More
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Toilet Care in Guatemala
... high, consumers traded down as much as possible and sometimes switched to bleach or surface care products. Products specifically designed for toilet care are usually more expensive than bleach or multi-purpose cleaning products such as ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Dishwashing in New Zealand
... Russian invasion of Ukraine, the Government's decision to reinstate excise duty on petrol in July led to increased costs passed on to consumers. Concurrently, widespread flooding and extreme weather events in early 2023 placed significant ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Home Care in Qatar
... hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Meanwhile, strong value growth was also fuelled by high inflation, with manufacturers facing a significant ... Read More
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Home Care in Kuwait
... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Dishwashing in Egypt
... extremely low. Therefore, hand dishwashing continued to record positive retail volume growth, despite an average unit price increase of 37%. This is because hand dishwashing liquids are considered essential for daily household use in Egypt ... Read More
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Laundry Care in Guatemala
... was very little between Industria La Popular and Henkel, with its leading brands being Rendidor and 123. Other companies with double-digit percentage value share were Union, which distributes the Blanca Nieves from Mexican company Fábrica ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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Polishes in Kazakhstan
... than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk significantly in response to global supply chain problems and difficulties importing raw materials for production. Euromonitor International's ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Surface Care in Norway
... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More
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Toilet Care in Dominican Republic
... demographic group, especially in the face of current inflationary pressures. Overall, toilet care remains underdeveloped in the Dominican Republic as consumer interest and awareness are both waning for such products. As few local players are ... Read More
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Laundry Care in Canada
... sales, relying more heavily on loyalty programs or switching to lower-priced products. More Canadians showed interest in private label products, including Loblaw's No Name label. Loblaw ended a three-month price freeze of No Name products ... Read More
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Surface Care in Canada
... using fewer products as they transitioned back to pre-pandemic cleaning habits. Additionally, cost-saving tactics saw consumers buying goods during promotions and cutting back on purchases. Many consumers also fully returned to workplaces and social events, ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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