Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Home Care in Kuwait

    ... this, home care saw steady gains in 2023 backed by rising incomes, population growth, urbanisation and growing investment in the market with an increasing number of new and innovative products. With the pandemic over foreign ... Read More

  • Home Care in Switzerland

    ... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More

  • Dishwashing in Egypt

    ... extremely low. Therefore, hand dishwashing continued to record positive retail volume growth, despite an average unit price increase of 37%. This is because hand dishwashing liquids are considered essential for daily household use in Egypt ... Read More

  • Laundry Care in Guatemala

    ... was very little between Industria La Popular and Henkel, with its leading brands being Rendidor and 123. Other companies with double-digit percentage value share were Union, which distributes the Blanca Nieves from Mexican company Fábrica ... Read More

  • Bleach in Ireland

    ... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More

  • Polishes in Kazakhstan

    ... than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk significantly in response to global supply chain problems and difficulties importing raw materials for production. Euromonitor International's ... Read More

  • Polishes in Latvia

    ... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More

  • Bleach in North Macedonia

    ... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More

  • Surface Care in Norway

    ... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More

  • Toilet Care in Dominican Republic

    ... demographic group, especially in the face of current inflationary pressures. Overall, toilet care remains underdeveloped in the Dominican Republic as consumer interest and awareness are both waning for such products. As few local players are ... Read More

  • Laundry Care in Canada

    ... sales, relying more heavily on loyalty programs or switching to lower-priced products. More Canadians showed interest in private label products, including Loblaw's No Name label. Loblaw ended a three-month price freeze of No Name products ... Read More

  • Surface Care in Canada

    ... using fewer products as they transitioned back to pre-pandemic cleaning habits. Additionally, cost-saving tactics saw consumers buying goods during promotions and cutting back on purchases. Many consumers also fully returned to workplaces and social events, ... Read More

  • Polishes in Finland

    ... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More

  • Dishwashing in Greece

    ... is because many dishwashing products are considered essential for consumers, and players have thus been engaging in numerous promotional and discount campaigns in order to maintain sales. This kind of promotional activity is essential, as ... Read More

  • Toilet Care in Turkey

    ... displayed a contrasting trend, demonstrating positive growth, albeit it at a low level. ITBs are often chosen for their pleasant scents, particularly during promotional campaigns. In 2023, major grocery retailers, including Migros and Carrefour, implemented ... Read More

  • Air Care in Hungary

    ... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More

  • Dishwashing in Poland

    ... becoming more time-conscious, seeking convenience in their daily lives, supporting demand for automated solutions, such as dishwashers. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide to the size and shape of the ... Read More

  • Dishwashing in Nigeria

    ... the removal of fuel subsidies, most consumers tried to reduce their expenses. This included dining at home instead of outside the household, boosting sales of hand dishwashing, particularly for large families. Euromonitor International's Dishwashing in ... Read More

  • Polishes in Dominican Republic

    ... as providing cleaning and disinfection properties. The use of multi-purpose products tends to be most attractive to the middle- and low-income segments, as they seek to make cost-savings on their household shopping. Average retail prices ... Read More

  • Home Care in Pakistan

    ... growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories. Euromonitor International's Home Care in ... Read More

  • Home Care in Israel

    ... a second consecutive year of significant price rises, with the average unit price of certain home care categories, including air care, dishwashing, and home insecticides, recording double-digit growth. Euromonitor International's Home Care in Israel market ... Read More

  • Bleach in Romania

    ... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More

  • Air Care in Ireland

    ... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More

  • Toilet Care in Croatia

    ... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More

  • Laundry Care in Israel

    ... Unilever raised the prices of its products, including Badin, which increased by 10%-32%. The latter is present with a wide product portfolio, including liquid fabric softeners, laundry aids and fine fabric detergents. In response to ... Read More

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