Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Surface Care in Peru
... products are benefiting from their ability to clean a variety of different surfaces while also being trusted to protect consumers from germs and bacteria. Aside from being seen to offer good value multi-purpose cleaners are ... Read More
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Bleach in Canada
... agent, consumers are concerned about the potential health effects of bleach use, which is challenging sales. Bleach is formulated with harsh, corrosive chemicals that can be harmful to the eyes and skin through contact. Additionally, ... Read More
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Polishes in Georgia
... products. Thus, polishes are not very popular in Georgia. Shoe polish remains the largest product area in terms of volume and value sales, which has benefitted from the return to common lifestyles after the COVID-19 ... Read More
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Toilet Care in Tunisia
... brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC Net (The Bolton Group) and General (Henkel-Alki Tunisie), which hold significant retail value shares in toilet care in the market. Nicols is another well-known international ... Read More
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Laundry Care in Georgia
... clean better, making them a more suitable option for family consumption. A large proportion of retail shelf space is devoted to powder detergents, particularly in larger pack formats of 2.5 to 3 kg. Liquid detergent ... Read More
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Bleach in Latvia
... formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category is extremely mature, with ... Read More
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Polishes in Guatemala
... country and given the high rates of poverty, these items are often priced out of the budgets of many Guatemalans. As a result, this segment tends to be driven by purchases made by those in ... Read More
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Laundry Care in Nigeria
... retail volume growth due to their essential nature. The country's population is growing, which continues to drive growth despite low purchasing power, as washing clothes frequently and essential. However, aside from bar soap and hand ... Read More
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Polishes in Tunisia
... in 2023. Metal polish continued to register the highest growth in retail volume and value terms. Higher awareness among Tunisian consumers regarding the significance of polish for maintaining metal played a pivotal role in the ... Read More
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Dishwashing in Vietnam
... home to save money and heightened hygiene concerns as a result of the pandemic also continued to have a positive impact on sales. Euromonitor International's Dishwashing in Vietnam market report offers a comprehensive guide to ... Read More
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Surface Care in Kazakhstan
... between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning products were in high demand in 2023, and oven cleaners were also popular (along with grill cleaning sprays), thanks to their ability to cut ... Read More
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Air Care in Greece
... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More
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Surface Care in Georgia
... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More
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Dishwashing in Bosnia and Herzegovina
... saw a decline in retail volume terms. There is plenty of innovation in automatic dishwashing tablets, which is lifting the overall category performance. Overall, dishwashing is one of the better performing categories in value terms, ... Read More
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Polishes in Turkey
... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More
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Home Care in Dominican Republic
... back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home ... Read More
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Home Care in Bolivia
... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More
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Home Care in Finland
... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More
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Surface Care in the Netherlands
... product could do the bulk of the work, helping to slow the product area’s decline in terms of volume sales. Retailers offering broad private label portfolios, such as Albert Heijn, and Jumbo, for example, responded ... Read More
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Bleach in Greece
... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More
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Surface Care in Bolivia
... limescale removers. Bathroom cleaners have benefited from greater consumer awareness as consumers, in particular middle-class Bolivians who tend to switch between bleach and powder detergents, have tried the products and appreciate their effectiveness. Price stability ... Read More
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Polishes in Israel
... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Ireland
... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More
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