Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Home Care in Taiwan

    ... size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading ... Read More

  • Polishes in Spain

    ... furniture and footwear, with many consumers moving away from wood, leather and other materials that require polishing. Furthermore, with Spaniards leading increasingly busy lives, many are showing a preference for multipurpose home care products, which ... Read More

  • Laundry Care in Poland

    ... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More

  • Dishwashing in Sweden

    ... on tough grease compared to its closest competitor. Another instance is the automatic dishwashing tablets private label W5 Platinum Power All in One, emphasising its powerful cleaning effect, removal of persistent stains, and efficiency in ... Read More

  • Dishwashing in Guatemala

    ... and is softer on skin, the cream/paste format is quickly becoming the dominant format. This is good news for players, as the cream//paste format carries a higher profit margin than the bar. Automatic dishwashing continued ... Read More

  • Toilet Care in Israel

    ... context of the broader increase in the cost of living, this has led to heightened consumer budget consciousness and increased price sensitivity. After late price rises in 2022, leading category player Sano Bruno's Enterprises Ltd ... Read More

  • Polishes in New Zealand

    ... temporary removal of excise duty on petrol in July led to increased costs passed on to consumers. Additionally, flooding and extreme weather events in early 2023 exerted considerable pressure on the country's infrastructure, resulting in ... Read More

  • Polishes in Azerbaijan

    ... replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners as more economical and also more convenient. In terms of shoe polish, the decline is a result of leather shoes becoming less popular. Euromonitor International's Polishes ... Read More

  • Toilet Care in Peru

    ... for products which could help maintain good hygiene in the home in a convenient fashion. Toilet liquids/foam remained by far the single largest toilet care category in Peru in volume and current value terms throughout ... Read More

  • Laundry Care in Kazakhstan

    ... previous year, 2022. To succeed in Kazakhstan, laundry care players need to make significant investments in production; however, liquid detergents has been enjoying the emergence of a number of local brands – for example, Aromica ... Read More

  • Bleach in Portugal

    ... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More

  • Air Care in Switzerland

    ... with ones that could enhance the home environment and their mood. Even in the post-pandemic period, Swiss consumers continued to turn to air care products to improve the indoor environment. At the same time, while ... Read More

  • Dishwashing in Georgia

    ... development somewhat limited. By contrast, automatic dishwashing is developing at a pace, aided by the growing variety of products in this area. Retail volume growth of automatic dishwashing is growing from a small base alongside ... Read More

  • Surface Care in Israel

    ... of materials and production, in addition to import taxes. While the impact was felt by local consumers, resulting in a third consecutive year of retail volume declines in 2023, this performance was also due to ... Read More

  • Bleach in Tunisia

    ... prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of transportation, proved a pivotal factor in the overall escalation of bleach prices. The strong economic challenges underscored the intricate interplay of market dynamics, ... Read More

  • Surface Care in Azerbaijan

    ... registered the highest value growth. However, multi-purpose cleaners continued to be the most popular product, as it is deemed more economical, as well as more convenient, as there is no need to buy multiple separate ... Read More

  • Dishwashing in Peru

    ... infections and respective health restrictions passed, the demand for these products fell in volume terms. However, in 2023 sales of dishwashing products were seen to be stabilising as consumers returned to their old pre-pandemic routines, ... Read More

  • Air Care in Sweden

    ... spray/aerosol air freshener highlighting sustainability and natural positioning. It boasts being free from phthalates, propellants, and dyes, infused with natural essential oils, and presented in a partially recyclable pack made from 100% recycled plastic, with ... Read More

  • Dishwashing in Finland

    ... from all-inclusive automatic dishwashing products to more basic, cost-effective options. Additionally, a shift from tablets to liquids and powders allows consumers greater control over the volume of product used. Euromonitor International's Dishwashing in Finland market ... Read More

  • Toilet Care in Estonia

    ... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More

  • Air Care in Estonia

    ... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More

  • Surface Care in Sweden

    ... bundling in their product offerings. A notable example is the 2023 launch of Ajax Bathroom, featuring a new formulation claiming ""3x Easy Cleaning"" – encompassing no need to rinse, instant descaling action, and suitability for ... Read More

  • Air Care in Ecuador

    ... to air care products again as they look to create a welcoming atmosphere in their homes. In response to consumers' renewed interest in air care products, companies have introduced innovative and long-lasting fragrances. Car air ... Read More

  • Air Care in Lithuania

    ... is the main category in Lithuania, traditionally being the most common product to tackle nasty odours. However, this category is very mature and so growth is stagnating in 2023. Euromonitor International's Air Care in Lithuania ... Read More

  • Toilet Care in Hungary

    ... most popular product format for toilet care in 2023, with double-digit retail value growth and retail volume growth. The growing need for these products results from their proven efficiency and a growing demand for toilet ... Read More

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