Household Products Market Research Reports & Industry Analysis


Household Products Industry Research & Market Reports

  • Air Care in Greece

    ... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More

  • Surface Care in Georgia

    ... care, with consumers looking for more effective surface care products and well-known brands that are widely available in the modern channel. Nonetheless, price remains important as Georgians are still impacted by high costs of living, ... Read More

  • Dishwashing in Bosnia and Herzegovina

    ... saw a decline in retail volume terms. There is plenty of innovation in automatic dishwashing tablets, which is lifting the overall category performance. Overall, dishwashing is one of the better performing categories in value terms, ... Read More

  • Polishes in Turkey

    ... in both floor and furniture polishes is due to the diminishing use of classic furniture and wooden floors across the country. Traditional wooden furniture is viewed as outdated by many, while real wood floors are ... Read More

  • Home Care in Dominican Republic

    ... back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home ... Read More

  • Home Care in Bolivia

    ... intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian ... Read More

  • Home Care in Finland

    ... in consumer spending, particularly during the summer months when salaries received a generous boost. Despite this positive trend, the higher spending in summer and autumn has not entirely offset the negative impact of the first ... Read More

  • Surface Care in the Netherlands

    ... product could do the bulk of the work, helping to slow the product area’s decline in terms of volume sales. Retailers offering broad private label portfolios, such as Albert Heijn, and Jumbo, for example, responded ... Read More

  • Bleach in Greece

    ... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More

  • Surface Care in Bolivia

    ... limescale removers. Bathroom cleaners have benefited from greater consumer awareness as consumers, in particular middle-class Bolivians who tend to switch between bleach and powder detergents, have tried the products and appreciate their effectiveness. Price stability ... Read More

  • Polishes in Israel

    ... to lead busy lifestyles, especially following the easing of pandemic-related restrictions, with a high number of working hours. Therefore, products not deemed necessary for basic cleanliness and hygiene in the home were left out of ... Read More

  • Surface Care in Portugal

    ... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More

  • Polishes in Ireland

    ... period, with polishes suffering from being viewed as an outdated product. The strongest retail volume declines were noted in floor polish and metal polish, which were challenged by other cleaning products, such as multipurpose cleaners ... Read More

  • Bleach in Ecuador

    ... expanded by over one-third in 2020 alone. With the pandemic losing its strength, the purchase of bleach has subsided. However, residual consumption of bleach remains notably higher than pre-pandemic levels. Consumers have incorporated enhanced cleaning ... Read More

  • Dishwashing in Romania

    ... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More

  • Dishwashing in Canada

    ... own meals, with rising prices leading to consumers' reducing their eating out. According to Euromonitor International's 2023 Voice of the Consumer: Lifestyles Survey, consumers in Canada continued to cook or bake most of their meals ... Read More

  • Bleach in Poland

    ... negative health effects associated with bleach led to the ongoing decline. Bleach contains harsh chemicals, which can irritate the skin, eyes, and respiratory system. Prolonged exposure or improper use of bleach can harm human health. ... Read More

  • Air Care in Pakistan

    ... air fresheners dominated demand, although both car and electric air fresheners continued to develop and grow. For example, car air fresheners gained popularity as they were available through various distribution channels, including hypermarkets and specialist ... Read More

  • Air Care in Dominican Republic

    ... However, in the face of rising prices and increasing pressure on consumers' budgets, there has been less concern about the need to sanitise the home environment in 2023. Instead, Dominicans are buying more affordable products ... Read More

  • Dishwashing in Costa Rica

    ... value sales for automatic dishwashing continued to be very low. In terms of hand dishwashing, most consumers favour the cream/paste format, with solid bar or disk formats only found on occasion in certain discounters or ... Read More

  • Home Care in Oman

    ... the majority of consumers. In 2023, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, and a general embracing of Western consumption trends. Euromonitor ... Read More

  • Home Care in Paraguay

    ... to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolled out. Inflation was also an important factor, with this rate dropping in 2023 after recording a record high ... Read More

  • Home Care in Bosnia and Herzegovina

    ... limited due to lower disposable incomes, a situation that is being felt by much of the population in Bosnia and Herzegovina. Most consumers chose to economise in 2023 in a bid to reduce household expenditure. ... Read More

  • Home Care in Canada

    ... home care goods. However, retail value growth was primarily driven by inflationary price increases, and as such, retail volume sales were challenged. High inflation rates impacted all household necessities, such as groceries, in addition to ... Read More

  • Home Care in Ireland

    ... driven by price increases, retail volume sales struggled, as many consumers reduced their purchases. The reduction was most heavily seen in unessential product areas, with deep retail volume declines noted in hand dishwashing, gel air ... Read More

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