Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Polishes in the Netherlands
... leading to a noticeable decline in the use of shoe polish products. To adapt, manufacturers are focusing on offering products for a wider range of footwear, such as cleaners and protectors for trainers and other ... Read More
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Bleach in the Czech Republic
... has prompted many households to explore more sustainable and efficient cleaning solutions. As a result, bleach is losing its traditional appeal. Despite this trend, bleach remains on store shelves due to its reputation as a ... Read More
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Surface Care in the Czech Republic
... top choice for surface care, largely thanks to its products’ versatility and practicality. The segment has seen a significant boost from private label products, which benefitted from consumers’ search for cost-saving alternatives. Private label players ... Read More
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Toilet Care in the Czech Republic
... with concealed cisterns. Such designs make it difficult to access the water tank, effectively limiting the feasibility of installing in-cistern devices. While these devices were once a popular choice and even witnessed a solid increase ... Read More
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Laundry Care in Australia
... turning to private label products such as Aldi’s Trimat and Almat, which have experienced strong growth due to their affordability and consistent quality. This shift reflects a broader trend of downtrading, as households prioritise cost-effective ... Read More
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Dishwashing in Brazil
... Despite being a category where the product is seen and used daily by consumers, hand dishwashing continues to have few differentiating factors between brands, with price being the main driver of purchasing decisions, followed by ... Read More
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Polishes in Brazil
... well as the rise of single-person households looking to save space and time, which is leading to decline for polishes. The largest category, floor polish, saw notable declines in 2024, as new and smaller apartment ... Read More
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Bleach in Brazil
... than one purpose gained traction, with bleach also being deemed too aggressive for certain surfaces, besides leading to unwanted stains on clothing. The rising number of single-person households, with less space and less time to ... Read More
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Toilet Care in the United Kingdom
... care seeing declines from 2021. Toilet cleaning systems saw a particularly poor performance in 2024, recording the highest volume decline across toilet care. Rim blocks and in-cistern devices also saw poor performances in 2024, with ... Read More
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Bleach in Indonesia
... development within the category. Consumers are increasingly gravitating towards laundry detergents that offer value-added benefits such as stain removal, whitening, and disinfecting properties, reducing the need for traditional bleach. These multi-functional detergents provide a more ... Read More
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Surface Care in Indonesia
... However, the growth rate was moderate due to market saturation in urban areas and the price sensitivity of many local consumers, especially those in rural regions. Standard floor cleaners was the most significant contributor to ... Read More
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Air Care in Indonesia
... on creating pleasant and comfortable living environments. The rising middle-class population and urbanisation have led to growing disposable incomes, enabling more households to invest in air care products like air fresheners, with consumers increasingly seeking ... Read More
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Surface Care in South Korea
... As both individuals and businesses are placing greater importance on cleanliness and sanitation, there has been a surge in demand for surface care products to maintain a hygienic and safe environment. Euromonitor International's Surface Care ... Read More
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Bleach in South Korea
... particularly in the wake of the COVID-19 pandemic. As the demand for disinfectant products remains strong, bleach continues to play a crucial role in households across South Korea. Bleach, which is renowned for its powerful ... Read More
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Air Care in Malaysia
... and improving air quality, with electric air fresheners, which emit fragrance at regular intervals, being particularly popular. Beyond residential homes, demand also comes from the tourism sector, with owners of holiday rental properties using air ... Read More
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Bleach in Malaysia
... Its multipurpose functionality - with the ability to remove tough stains, disinfect surfaces and toilets, and whiten clothes- offers an economical alternative to purchasing multiple task-specific cleaners. Euromonitor International's Bleach in Malaysia market report offers ... Read More
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Dishwashing in Saudi Arabia
... efficient home appliances and the inclusion of dishwashers as standard features in many newly built homes and apartments. The shift is also attributed to changing lifestyles - particularly with more women entering the workforce, resulting ... Read More
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Laundry Care in the United Arab Emirates
... longer but also offer better value. Concentrated products allow them to use less product for the same results, which helps them to save money in the longer term. Euromonitor International's Laundry Care in United Arab ... Read More
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Air Care in Saudi Arabia
... steady increase in the demand for air care products in homes and offices. Local consumers are presented with a wide array of options, including sprays, gels, and plugins, to cater to their diverse preferences. Despite ... Read More
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Polishes in the United Arab Emirates
... polish and metal polish declined during the year, as consumers reduced non-essential purchases. A shift towards busier lifestyles post-pandemic has also reduced the time that consumers are willing to dedicate to specific chores such as ... Read More
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Air Care in the United Arab Emirates
... products and cost-effective alternatives. While demand for premium air care at the end of the review period started to wane as a result, budget-friendly solutions witnessed growth as many consumers searched for value for money. ... Read More
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Surface Care in South Africa
... an increase in the demand for surface care products. As people are spending more time at home, they need to clean more frequently. Euromonitor International's Surface Care in South Africa market report offers a comprehensive ... Read More
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Air Care in China
... heightened competition from premium fragrance lines. Historically, air care and fragrances have been closely interlinked. The overlap in their functionalities – namely, air purification and scent enhancement – has become increasingly prominent, as an expanding ... Read More
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Surface Care in Spain
... prices, driven by significant promotional efforts from manufacturers and retailers. Strategic pricing has spurred retail volume growth across the board, with the notable exception of home care disinfectants. The disinfectants segment continues to see a ... Read More
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Polishes in France
... French consumers are increasingly turned away from these products in light of budget pressures and evolving preferences. As surface cleaners become more efficient, many consumers now find these products sufficient for their cleaning needs, reducing ... Read More
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