Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Polishes in Romania
... towards the end of the review period. As a result, products perceived as non-essential, including polishes, were removed from shopping lists to the benefit of more versatile solutions, such as multi-purpose cleaners, which were seen ... Read More
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Air Care in Romania
... spending. In 2023 and 2024, impulse consumption of air care declined, in numerous cases Romanian consumers postponed their purchases until their desired products were discounted in sales. It is now common for consumers to wait ... Read More
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Home Care in the Netherlands
... eased leading to lower price increases across home care categories, although many Dutch consumers remain price sensitive. This has led to growth in private label offerings across multiple categories, including dishwashing and home insecticides, as ... Read More
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Home Care in Greece
... categories such as specialised laundry detergents and laundry aids companies started to drop their prices as part of efforts to drive volume growth. In general, prices remained higher versus 2022 but stabilised at lower levels ... Read More
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Home Care in Belgium
... with higher living costs, Belgian consumers reduced their purchases, opting to buy less detergent, dishwashing liquids, and surface cleaners. Another contributing factor is the increasing concentration of cleaning formulas, which require smaller amounts of product ... Read More
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Home Care in Switzerland
... costs, and supply chain disruptions, led prices to remain elevated. Furthermore, VAT increased in 2024, rising to 8.1% from 7.7% in the previous year. Euromonitor International's Home Care in Switzerland market report offers a comprehensive ... Read More
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Home Care in Ireland
... retail current value sales of home care, but this subsided in 2024. Moreover, the latter part of the review period saw daily life normalise as the threat posed by COVID-19 subsided, with some local consumers ... Read More
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Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
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Home Care in Italy
... reduction in the the promotional activity across retailing served to push prices up during the final few years of the review period, although prices were more stable in 2024 than in the previous two years ... Read More
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Home Care in China
... the essential nature of home care products, and their significant role in consumers’ daily life. Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market ... Read More
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Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
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Home Care in the Czech Republic
... subsided significantly, allowing real wages and purchasing power to grow once more. This, coupled with high accumulated savings, positions household consumption as a primary driver of GDP growth for 2024 and 2025. Additionally, exports are ... Read More
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Home Care in Spain
... the inflation index. In some cases, aggressive promotional activities led to slight declines in unit prices. Performance across subcategories varied significantly, with home insecticides, toilet care, and surface care emerging as the stron... Euromonitor International's ... Read More
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Home Care in South Korea
... released by Statistics Korea, consumer prices rose by 2.3% in 2024 compared with the previous year. This marked the lowest increase in four years, nearing the government’s inflation stabilisation target of 2%. It is worth ... Read More
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Home Care in Saudi Arabia
... job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products. Additionally, heightened awareness of health and hygiene, ... Read More
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Home Care in Australia
... across the sector and placing pressure on household budgets. In response, consumers increasingly turned to cost-effective options such as private label products and multi-purpose cleaners, seeking to maximise value without sacrificing functionality. Euromonitor International's Home ... Read More
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Home Care in South Africa
... by households. Even with harsh economic factors and low consumer spending, the need for home care products to clean and disinfect has increased. Euromonitor International's Home Care in South Africa market report offers a comprehensive ... Read More
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Home Care in Bolivia
... a severe shortage of US dollars owing to falling foreign reserves arising from declining gas production and mounting debt levels. A failed coup in June also heightened economic instability. This led to high inflation, with ... Read More
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Bleach in Chile
... difficult economic situations, local consumers tend to adjust their bleach usage, using less but with greater care. On the other hand, a further rise in the average unit price continued to drive up value sales ... Read More
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Surface Care in Algeria
... performed weakly in terms of volume growth. Consumers continued to be price sensitive, with consumers trading down or opting for multi-purpose cleaners (see below). Euromonitor International's Surface Care in Algeria market report offers a comprehensive ... Read More
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Dishwashing in Algeria
... dishwashing, value was the key driver of sales, with consumers continuing to be highly price sensitive. As such, there was little demand for more premium, environmentally-friendly offerings. Euromonitor International's Dishwashing in Algeria market report offers ... Read More
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Bleach in Algeria
... its strong smell and harmful properties. Its affordability also continued to support volume sales. Euromonitor International's Bleach in Algeria market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Polishes in Algeria
... in Algerian’s increasingly overcrowded cities. Oher offerings such as metal and floor polish are much more niche and are only available through modern grocery retailers. Euromonitor International's Polishes in Algeria market report offers a comprehensive ... Read More
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Toilet Care in Argentina
... cutting back on products that were not perceived as strictly necessary. While toilet care products were more likely to remain in the shopping basket than some other home care goods, they still experienced a reduction ... Read More
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Laundry Care in Israel
... 2023 and early 2024 by avoiding further global price increases. This was in contrast to other players that pushed up their prices during the same period. In May 2024, Henkel announced an increase in prices, ... Read More
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