Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Laundry Care in Uruguay
... to significantly outperform powder detergents in terms of retail current value sales during 2024. Retail volume sales of powder detergents plunged, while those of standard liquid detergents continued to expand rapidly. In 2024, liquid detergents ... Read More
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Air Care in Taiwan
... purchasing power, more consumers have been willing to purchase products with clearer benefits for their personal wellbeing. Considering this consumption mindset, more products have been launched by key players and multiple new players in recent ... Read More
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Toilet Care in Taiwan
... more concerned about hygiene in their households. Keeping the bathroom and toilet clean and dry in a sub-tropical country such as Taiwan is crucial. Euromonitor International's Toilet Care in Taiwan market report offers a comprehensive ... Read More
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Toilet Care in North Macedonia
... recent surge in inflation receded and economic activity picked up. Demand was further buoyed by rising hygiene-consciousness, a trend that has become more ingrained in the aftermath of the pandemic. New launches, sustained investment in ... Read More
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Air Care in North Macedonia
... other home care items, the category was a key beneficiary of increased confidence and purchasing power among consumers as the recent spike in inflation receded. However, this non-essential status also limited the extent to which ... Read More
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Home Care in Myanmar
... across all home care categories. These challenging circumstances have created significant hurdles for both established brands and companies attempting to enter the market. Consumer behaviour has been significantly impacted by the economic climate, with pri... ... Read More
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Polishes in Uzbekistan
... considered essential goods, with many consumers opting instead for multifunctional cleaning products. Additionally, the growing popularity of modern aesthetics, rather than of classical, and the use of materials other than wood in modern furniture designs ... Read More
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Home Care in Laos
... spending and prompting a shift towards value-driven options. Despite these economic headwinds, the market witnessed the emergence of new brands, with online platforms playing an increasingly important role in product distributi... Euromonitor International's Home Care ... Read More
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Laundry Care in Guatemala
... throughout the year. This trend was particularly evident in segments such as spot and stain removers, as well as fine fabric detergents, where prices saw a noticeable decline. The combination of these factors led to ... Read More
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Toilet Care in Guatemala
... material and ingredient costs, which had previously driven up prices. As cost pressures eased, companies sought to attract price-sensitive consumers by offering a variety of promotions and discounts throughout the year. Despite these efforts, toilet ... Read More
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Dishwashing in Guatemala
... removing grease, last longer and are gentler on the skin, liquid products have yet to achieve significant penetration in the hand dishwashing category. The gradual shift has been more noticeable among households with higher purchasing ... Read More
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Surface Care in Guatemala
... of pricing across the category. Interestingly, while some product segments experienced slight price increases, subcategories such as all-purpose cleaning wipes, home care disinfectants, and oven cleaners recorded price decreases. Multi-purpose cleaners continued... Euromonitor International's Surface ... Read More
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Surface Care in Georgia
... surface care products more accessible to a broader consumer base, contributing to the overall growth of the category. Euromonitor International's Surface Care in Georgia market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in Georgia
... those seeking effective cleaning solutions without straining their budgets. Despite this, the category saw a slight decline in terms of volume sales growth in 2024, driven by its waning popularity and intensified competition from other ... Read More
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Toilet Care in Georgia
... to other toilet care subcategories, making its products attractive choices for budget-conscious consumers. Price sensitivity remains a key factor in purchasing decisions, with many consumers actively seeking the most competitive prices across different retail chan... ... Read More
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Surface Care in Japan
... surface care largely depended on the enhancement of product functions and improvements in the user experience. Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in Japan
... prices. Leading brands began to pass on rising costs to consumers, a phenomenon illustrated by Kobayashi Pharmaceutical’s decision to reduce the volume of its dominant Bluelet series within in-cistern devices from 70ml to 67ml, effectively ... Read More
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Laundry Care in Finland
... prevent skin irritation. An example of this is the launch of Softcare Zero Sensitive Laundry Detergent, formulated without fragrances, dyes, or allergens, thus providing a skin-friendly option without compromising on cleaning power. Euromonitor International's Laundry ... Read More
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Dishwashing in Finland
... dishwashing liquids that contain harsh chemicals and come in single-use plastic bottles, instead favouring biodegradable formulations with non-toxic ingredients. This trend is driven by Finland’s strong sustainability values, where consumers seek prod... Euromonitor International's Dishwashing ... Read More
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Dishwashing in the Philippines
... 2024, and accounted for the vast majority of value sales, at over 90%. This is due to its cost-effectiveness, deep-rooted tradition, and alignment with cultural values. In fact, even amongst wealthier households dishwashers are not ... Read More
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Surface Care in the Philippines
... pandemic is now over, sales of surface care products have continued to rise. Many households have adopted the practice of regular cleaning as a habit, making sure that they thoroughly disinfect and sanitise their homes. ... Read More
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Dishwashing in Uzbekistan
... back their operations or withdraw entirely from the market. Renowned brands such as Yumos, Peros, and ABC, which had gained strong market positions during the 2020-2023 period of zero import tariffs, have encountered severe financial ... Read More
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Surface Care in Uzbekistan
... 20% to 30%, largely driven by supply chain disruptions stemming from updated regulations for imports. Euromonitor International's Surface Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market ... Read More
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Toilet Care in Uzbekistan
... products remain highly demanded due to their essential role in everyday household hygiene. In 2024, growth was accompanied by price increases of 25–35% for most imported brands, mostly driven by global supply chain disruptions and ... Read More
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Laundry Care in Ecuador
... severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, powder detergent continued to account for most value sales, as it is significantly ... Read More
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