Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Polishes in Norway
... material sourcing, logistical expenses, rent, and salaries. This translated into higher pricing across the board. Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Dishwashing in New Zealand
... current value growth. Many of the supply chain challenges faced by manufacturers over 2022-2023 eased, with the resolution of international and domestic supply chain disruptions. However, local consumers remained price-sensitive amidst ongoing cost-of-living pressures. I... ... Read More
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Polishes in New Zealand
... interest levels. As a consequence, consumers experienced reduced levels of discretionary spending. Economic constraints saw many consumers stay at home more frequently. Similar to the situation during Coronavirus (COVID-19) pandemic lockdown periods, this increased floors ... Read More
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Toilet Care in New Zealand
... for in-cistern devices through most of the review period. However, with many consumers facing cost-of-living pressures and household budgets under considerable strain due to near 20-year highs in interest rates, many consumers rationalised thei... Euromonitor ... Read More
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Dishwashing in Peru
... items considered a priority in terms of weekly spending. A key driver of growth has been price reductions led by Alicorp SAA and private label offerings. This has spurred rapid growth in liquid dishwashing products, ... Read More
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Surface Care in Peru
... of cleaning habits following the pandemic. During the COVID-19 crisis, consumers - especially those from middle- and high-income groups - increased their consumption of products such as home care disinfectants and kitchen, floor and oven ... Read More
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Bleach in Argentina
... in Argentina. Among these products, bleach posted the smallest decline in sales in 2024, making it one of the better performers in the home care sector, despite an overall reduction in volume. Euromonitor International's Bleach ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Home Care in the United Arab Emirates
... of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market. Euromonitor International's Home Care in ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Dishwashing in Egypt
... only 13.5%, which was below the rate of inflation in 2024. The fact that some consumers boycotted Western brands also led to the promotion of local brands, with these consumers switching to these more affordable ... Read More
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Air Care in Bulgaria
... This was due to a combination of market maturity and growing environmental concerns, with many consumers seeking to reduce their use of such products because of their carbon footprint and the waste they generate. Euromonitor ... Read More
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Air Care in Egypt
... in 2024, but this did not deter consumers. Heavy marketing and promotional campaigns drew consumers back to air fresheners, with organised events in malls and hypermarkets helping to revive interest and boost sales. Locals became ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Toilet Care in Greece
... leading to a slowdown in the growth of the category in retail volume terms as the category reaches maturity. A decline in promotional activities also impacted sales with companies being forced to lower their prices, ... Read More
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Dishwashing in Greece
... companies had to implement price drops. This led to significant price drops from all of the key players which resulted in hand dishwashing posting a decline in current value terms in 2024, with this also ... Read More
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Dishwashing in the Netherlands
... in automatic dishwashing. Despite these efforts, volume growth remained limited in dishwashing as consumers continued to buy dishwashing products primarily based on need, with little increase in overall demand, apart from those related to th... ... Read More
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Surface Care in the Netherlands
... driven by a desire to use less product while achieving better cleaning results, pushing demand for task-specific options over general-purpose cleaners. At the same time, consumers are becoming increasingly aware that multi-purpose cleaners, while convenient... ... Read More
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Bleach in the Netherlands
... using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024. Although bleach remains effective, its harsh chemical profile and e... ... Read More
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Toilet Care in the Netherlands
... toilet liquids and rim blocks, leading to a decline in demand for these products. In response, brands have ramped up promotions, especially ‘buy one get one free’ on rim blocks and toilet liquids in major ... Read More
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Dishwashing in the Czech Republic
... segment remains dominated by products at the lower end of the price spectrum and the premiumisation trend is less pronounced, with notable growth observed only in higher-priced offerings. One of the most notable developments within ... Read More
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Bleach in Australia
... lifestyles and heightened awareness around health and environmental concerns. Many health-conscious consumers are now avoiding products perceived as harmful to their bodies or the environment - such as bleach - and are opting instead for ... Read More
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Dishwashing in Australia
... for dishwashing products - particularly handwashing liquids and automatic dishwashing tablets. Handwashing liquids have seen increased usage, primarily in smaller households where manual dishwashing remains more practical than loading a dishwasher. At t... Euromonitor International's ... Read More
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Toilet Care in Australia
... sustained demand for solutions that are convenient, effective and affordable. In contrast to toilet liquids/foam, rim blocks and in-cistern devices declined in popularity. Euromonitor International's Toilet Care in Australia market report offers a comprehensive guide ... Read More
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