Household Products Market Research Reports & Industry Analysis
Household Products Industry Research & Market Reports
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Dishwashing in Bosnia and Herzegovina
... inflation, innovation and ongoing consumer demand growth, alongside the continued increase in dishwashing machine penetration rates. However, rising product prices led some consumers to economise, trading down to lower-priced brands, which prevented... Euromonitor International's Dishwashing ... Read More
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Polishes in Croatia
... reflects heightened awareness of health and cleanliness, as consumers prioritise products that combine aesthetic enhancement with germ-fighting capabilities. Manufacturers now integrate antibacterial agents and hygiene-oriented formulations... Euromonitor International's Polishes in Croatia market report offers a ... Read More
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Bleach in Bosnia and Herzegovina
... its gradual decline in the market. As consumer preferences shift, bleach has steadily lost ground to alternative options, particularly within surface care, which are often seen as safer, more effective, and less harsh on both ... Read More
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Toilet Care in Bosnia and Herzegovina
... care categories, consumer interest remained high, driven by innovation and convenience. These factors helped the category offset the impact of a shrinking consumer base caused by negative demographic trends. Consequently, all product areas recorded a ... Read More
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Laundry Care in Azerbaijan
... promotions. Powder detergent was still the most popular format of detergent by far, followed by liquid detergent, with only minimal value sales for both tablet and liquid tablet detergents Euromonitor International's Laundry Care in Azerbaijan ... Read More
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Toilet Care in Azerbaijan
... sales. Rim liquids also accounted for significant value sales, with value sales for in-cistern devices continuing to be low. Euromonitor International's Toilet Care in Azerbaijan market report offers a comprehensive guide to the size and ... Read More
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Surface Care in Azerbaijan
... volume sales falling by a tenth. Products in this segment are considered expensive, with offering being mainly global brands, and this dampened volume sales. Euromonitor International's Surface Care in Azerbaijan market report offers a comprehensive ... Read More
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Bleach in Latvia
... safer formulations. Consumers increasingly prioritise safety and environmental considerations when choosing cleaning products, leading to a shift away from traditional bleach in favour of safer and more eco-friendly alternatives. Moreover, the category... Euromonitor International's Bleach ... Read More
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Dishwashing in Latvia
... market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving ... Read More
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Home Care in Ethiopia
... products have gained traction as affordable alternatives to premium brands. Consumers prefer multi-purpose and larger-sized products for cost efficiency, while liquid detergents continue to outpace bars. Security issues in Amhara and Oromia have hindered... Euromonitor ... Read More
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Home Care in Jordan
... for disinfectant products while also creating demand for products with antibacterial properties in areas such as air care. Sustainability is a growing concern but price remains the key influence on purchasing decisions, while multi-purpose products ... Read More
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Home Care in Côte d'Ivoire
... driven by favourable demographics, real estate expansion and the extension of distribution networks into rural areas. A growing middle- and high-income consumer base boosted demand, while lower-income buyers favoured traditional offers, counterfeit items or reduced ... Read More
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Home Care in Kuwait
... home care saw steady growth in 2024 backed by rising incomes, population growth, urbanisation and increasing investment in the market. A large number of new and innovative products have also entered the market adding further ... Read More
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Home Care in Estonia
... of the local economy, this price hike has impacted consumer confidence in the country. To encourage sales and maintain their positions, home care players have significantly increased promotions in the year, reaching levels seen in ... Read More
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Dishwashing in Poland
... As more households adopt dishwashers, the demand for automatic dishwashing products, such as specialised detergents, rinse aids, and dishwasher friendly formulations, is expanding rapidly. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Dishwashing in Ukraine
... becoming increasingly popular. This trend is particularly noticeable in the hand dishwashing segment, where consumers often opt for lower-priced alternatives. Euromonitor International's Dishwashing in Ukraine market report offers a comprehensive guide to the size and ... Read More
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Air Care in Ukraine
... cut back on non-essential items. Despite this, the liquid air fresheners segment has seen positive growth, bucking the broader decline. This increasing popularity can be attributed to their budget-friendly price, ease of use, and longer-lasting ... Read More
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Surface Care in Sweden
... through attribute bundling. By combining multiple benefits into a single product, companies aim to strengthen their value proposition in a competitive market. Euromonitor International's Surface Care in Sweden market report offers a comprehensive guide to ... Read More
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Bleach in Thailand
... affordability. This translated into a rise in demand for concentrated bleach formulae, which offer cost savings and efficacy. Some consumers also continued to purchase bleach due to its multipurpose nature, as it can be used ... Read More
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Home Care in Cambodia
... more focused on maintaining clean and sanitised living spaces, leading to an increased demand for essential items such as disinfectants, detergents, and various cleaning supplies to ensure safe and hygienic households. Euromonitor International's Home Care ... Read More
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Dishwashing in Slovakia
... also enhanced by the perception that they have less of an impact on the environment. In this vein, the possession rate of dishwashers continued to increase steadily, albeit remaining below one third of households at ... Read More
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Laundry Care in Slovakia
... or wait to purchase laundry care products when made available at more advantageous price points. Therefore, as consumers tried to economise and reduce expenditure where possible, they often stockpiled and purchased several packs of their ... Read More
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